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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Greg Carton

Greg Carton
Member Interview with Greg Carton, Chief Brand Officer, Chaos Theory

Published on: 13 February 2026

Member Interview with Eve Wright

Eve Wright
Member Interview with Eve Wright, Head of Media Strategy, ITV

Published on: 13 February 2026

How do marketers use AI without reinforcing bias?

By Roberto Moccia

Data review and analysis in office
This piece by Roberto Moccia looks at how using AI without critical oversight risks optimising biases which can lead to brands confidently making wrong decisions and what we can do to mitigate this. 

Published on: 10 February 2026

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Case studies

2022 TMS Awards Winner, Cadbury Caramilk

Who knew loudmouth Australians could sell so much chocolate? We did.

Source: Cadbury Awards Entry
Other than great sporting rivalry, Australia isn’t known for giving the UK too much in the way of real value. I mean like real value.

Published on: 4 July 2022

2022 Awards Winner, Mars Petcare: Sheba

Sheba Hope Reef

Source: Sheba Awards Entry
To launch the world’s largest reef restoration program and to prove there can be man-made solutions to man-made problems, Sheba transformed a barren site of dead coral.

Published on: 4 July 2022

2022 TMS Awards Winner, Tesco Clubcard

The New Power of Loyalty

Source: Tesco Awards Entry
Penetration is king and loyalty is for the bin, right? What if actually loyalty could drive penetration? This is the story of how Tesco did exactly that.

Published on: 4 July 2022

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Podcasts

Neurodiversity as a marketing superpower

🚀 Explore the untapped potential of neurodiversity and ADHD in data-driven marketing. Our latest guest, Cate McVeigh, European Senior Marketing Analytics...

https://podcasts.marketingsociety.com/episode/neurodiversity-as-a-marketing-superpower 21.434340133333333 2023-12-05T10:28:00.000Z

Think Equal Podcast - Leanne Foy meets Lisa King

This month, THINK EQUAL Project Director, Leanne Foy meets Lisa King, Co-Founder of Tales and Heads.

Tales and Heads was founded by Lisa and Margaret Flannagan...

https://podcasts.marketingsociety.com/episode/think-equal-podcast-leanne-foy-meets-lisa-king 24.643917716666667 2023-12-01T09:13:00.000Z
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Videos

Navigating New Faultlines of Retail

What are the new faultlines of retail, and how can brands navigate them to drive growth?

Navigating New Faultlines of Retail

Wonder Women

What does the future hold for women in marketing? With Diageo, The Female Lead, and authors Katy Mousinho and Giles Lury
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Sunday 8 March 2021 was International Women’s Day–a chance for women across the world to share their

Wonder Women

The Age of Agility, with LinkedIn

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How can you work smarter not harder in 2021?

The Age of Agility, with LinkedIn

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