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Latest Think Pieces

The Curator’s Edge: Why ‘Active Pulse’ Leadership can support growth and a future-ready culture

By Christophe Castagnera

Collaborative meeting in a modern office
This think piece looks at how `Active Pulse' leadership is replacing the traditional top-down model with a curator-style approach where leaders stay close to the craft, amplify specialist talent and read market signals to drive creative excellence.

Member Interview with Jen Jones

Jen Jones
Member Interview with Jen Jones, Founder, Craft Media London

Member Interview with Jemma Robertson

Jemma Robertson
Member Interview with Jemma Robertson, Managing Director, GRA

Case studies

2022 TMS Awards Commended, Barclays

Marketing That Made Money Work For The Nation

Source: Barclays Awards Entry
We decided to tackle the UK’s dysfunctional relationship with money head on. Our promise to “Make Money Work For You” flipped the script.

2022 TMS Awards Winner, O2 in Fortnite

Reimagining live experiences in the virtual world

Source: O2 Awards Entry
O2 has been a proud supporter of live music events for over 15 years with venues across the UK. But when the pandemic hit, those doors were shuttered.

2022 TMS Awards Winner, Childline

Nobody Is Normal: How going deeper with data unlocked insight and innovation

Source: Childline Awards Entry
The UK’s young people were in a mental health crisis. Childline was perfectly placed to help.

Podcasts

The Whole Marketer Ep110 - 3 Dimensional Marketing with guest Ben Carter

Episode #110. This episode explores a technical area of latest thinking for marketers - 3 Dimensional marketing. 

3D marketing is a fast moving, integrated...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep110-3-dimensional-marketing-with-guest-ben-carter 40.950509716666666 2023-12-12T07:00:00.000Z

Nature on the board…Part 1: Exploring what business has to do with nature with Alexandra Pimor, Director of Nature Governance

“What does business have to do with nature?

The next two episodes of Can Marketing Save the Planet go DEEP! We suggest you wrap up warm, pop in your headphones...

https://podcasts.marketingsociety.com/episode/nature-on-the-boardpart-1-exploring-what-business-has-to-do-with-nature-with-alexandra-pimor-director-of-nature-governance 38.262855216666665 2023-12-11T07:55:00.000Z

Leading Conversations - Sustainability

Episode 4

In this episode, Lane Agency are joined by Christian Arno and Olly Davies as they discuss the broad, but piping hot topic of sustainability – from...

https://podcasts.marketingsociety.com/episode/leading-conversations-sustainability 36.302420833333336 2023-12-08T09:02:00.000Z

Videos

Interview with Charlotte Williams, SEVEN SIX Agency

Interview with Pat Johnson, Rock Paper Reality

The best a brand can be

In 2019, Gillette launched their campaign “The Best Men Can Be” with a short film

Marketing Society Annual Lecture 2021