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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

How do we Steady Ourselves as Leaders, when the Ground Keeps Moving

By Yan Yi Chee

Leaders who thrive in today's world won't be those who move fastest, it'll be those who remain internally stable while navigating external chaos. This piece explores the pressure responses that derail leaders with practical solutions.

Avoiding the productivity paradox - how to ensure AI delivers impact, not just volume

By David Pugh-Jones

Think piece by David Pugh-Jones on where AI earns its keep, where it doesn't, and why the marketers who combine human strategic judgment with machine efficiency will be the ones who pull ahead.

Dispatch from Davos:Why Davos matters more to CMOs than ever

By John Rudaizky

After years attending Davos, for EY's John Rudaizky this year felt different. Here he reveals what the conversations around AI trust, youth opportunity and marketing's evolving role really mean for the work that happens after everyone flies home.

Case studies

2022 TMS Awards Commended, Homebase

A Brand Led Business Renovation

Destined for the scrapheap, this paper outlines how its new owner Hilco, instead delivered a truly remarkable turnaround of the business.

2022 TMS Awards Commended, KP Snacks

A Tyrrellbly, Tyrrellbly Good Innings

Tyrrells, a premium sharing crisp brand, drove both premium credentials and category value through consistent investment in a distinctive brand platform.

2022 TMS Awards Commended, The National Lottery

Celebrating Our Players' Role In Olympic And Paralympic Success

Our Olympic and Paralympic success is a great example of how the National Lottery “Makes Extraordinary Happen for Everyone”.

Podcasts

Nature on the board…Part 2: Exploring what business has to do with nature with Alexandra Pimor, Director of Nature Governance

Part 2 - “We have to find the courage to do something different…”

Following on from Episode 1, we delve further into the role of law in sustainability. 2023...

https://podcasts.marketingsociety.com/episode/nature-on-the-boardpart-2-exploring-what-business-has-to-do-with-nature-with-alexandra-pimor-director-of-nature-governance 33.8956177 2023-12-24T10:15:00.000Z

Leading Conversations - The Importance of a Strong Employer Brand

Episode 5

In this episode, Barry delves into the hot topic of Employer Brands with guests John Botia and Steph Halliday. The trio discuss what an Employer...

https://podcasts.marketingsociety.com/episode/leading-conversations-the-importance-of-a-strong-employer-brand 47.96959063333333 2023-12-22T09:00:00.000Z

Audio that stops your ads being skipped

In digital marketing, capturing consumers' attention has become a primary challenge. How do you stop someone from scrolling past your ad? According to Rishi...

https://podcasts.marketingsociety.com/episode/audio-that-stops-your-ads-being-skipped 24.6130068 2023-12-19T16:03:00.000Z

Videos

What is best for your business; long-term strategic efforts or short-term wins?

A Global Conversation Balancing Long vs Short Term Marketing Strategies

According to recent research, British-based brands are in crisis and being outperformed on the local and global stage.

How to Thrive Globally - From Good to Great

Returning for a session with our Singapore members, The Value Engineers' Giles Lury and Katy Mousinho discuss insight from their new book, Wonder Women