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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Cassettes, Crimped Hair & High Scores: An 80s Spin on Customer Loyalty

By Simon Jamieson

80's retro arcades
At The 40th Annual The Marketing Society Awards night 1980s nostalgia was in the air and the brands that won big were those that created moments that made people feel seen, valued and a part of something bigger.

Published on: 29 August 2025

AI Search Revolution: A Marketer's Action Guide

By Cecilia (Chily) de la Viesca

AI search icons graphic design
AI Overview now appears in 33% of searches and while this presents challenges like reduced direct website traffic, it offers unprecedented opportunities for hyper-personalisation and direct brand recommendations.

Published on: 29 August 2025

The Trust Challenge: The Foundation of Successful B2B Marketing

By Kate Mackie

Kate Mackie The Marketing Society Member
Kate Mackie, Partner Brand, Marketing & Communications at EY explains why trust plays an even more significant role in B2B marketing.

Published on: 28 August 2025

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Case studies

2021 TMS Awards winner, Heinz

Keeping Heinz top of mind, come rain, hail or shine.

Heinz
Heinz Sponsorship of ITV Weather is a creative use of media that probably seems incredibly obvious in hindsight - especially given the results.

Published on: 28 July 2021

2021 TMS Awards commended, Tesco I'm a Celebrity

I'm a Celebrity, get me to tescoooo!

iac
Christmas was already the period that makes or breaks a retailer’s year, the time when supermarkets throw everything they have at their biggest and most creative campaigns.

Published on: 28 July 2021

2021 TMS Awards winner, Tesco Supermarket Sweep

Tesco X Supermarket Sweep

ss
In 2019, Tesco were celebrating their 100th birthday which provided an opportunity to re-assert great value; a metric that had been declining over time.

Published on: 28 July 2021

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Podcasts

Biodiversity - How Marketing Can Inspire People to be Part of the Solution, with Dr Samual Sinclair, Co-Founder of Biodiversify

“We are totally dependent on biodiversity to survive – this is not a ‘greeny’ concern, this is an everyone concern.”

Given nature and biodiversity is SO...

https://podcasts.marketingsociety.com/episode/biodiversity-how-marketing-can-inspire-people-to-be-part-of-the-solution-with-dr-samual-sinclair-co-founder-of-biodiversify 42.74503228333333 2024-01-25T13:29:00.000Z

The Whole Marketer Ep111 - Strengths with guest Sean Hall

Episode #111. Our first episode of 2024 is Strengths – a key area of personal understanding, which we can use to increase your fulfilment and energise you as a...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep111-strengths-with-guest-sean-hall 39.68052361666667 2024-01-23T09:00:00.000Z

Leading Conversations - Planning & Strategy Mythbusting

Episode 7

In this episode, Barry talks to Gill Wylie from Frame and Vic Milne from Leith about Planning & Strategy. They discuss some of the planning &...

https://podcasts.marketingsociety.com/episode/leading-conversations-planning-strategy-mythbusting 50.81082875 2024-01-19T10:11:00.000Z
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Videos

DUBAI: BRAND CONVERSATIONS ON SUSTAINABILITY WITH LANDOR & FITCH

Sustainability webinar image

Sustainability is humanity’s biggest innovation challenge, and every company’s biggest business opportunity.

DUBAI: BRAND CONVERSATIONS ON SUSTAINABILITY WITH LANDOR & FITCH

A Global Conversation: Upskilling

Global Upskilling
How are you upskilling yourself and your team to fulfil the needs of a rapidly changing economy?

A Global Conversation: Upskilling

Cephas Williams: Portrait of Black Britain

bbn

Inspired by Letter to Zion, The BBN will be curating and amplifying Portrait of Black Britain taken by Cephas Williams - click on this link

Cephas Williams: Portrait of Black Britain

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