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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Consumer insights in the age of AI and content led, community led world

By Andrea Cappi

A think piece by Unilever's Andrea Cappi on why with AI and fragmented audiences, true competitive advantage comes not from more data but from deeper human understanding.

The Invisible AI Gap Nobody in Marketing Wants to Talk About

By Cemre Akkaya

Every marketing team uses AI now but what they actually do with it varies enormously. Most marketing leaders can't tell who's using it well and who's just typing into it as Cemre Akkaya explains.

Member Interview with Andy Yost

Member Interview with Andy Yost, Chief Marketing Officer, Medforth Global Education

Case studies

2022 TMS Awards Commended, M&S Food

M&S Store Social

All retail marketing departments were challenged by the Covid-19 pandemic and M&S Food was no different.

2022 TMS Awards Commended, Costa Coffee

From Generosity Comes Loyalty

Costa Coffee has played a leading role in shaping the character of the UK café market since 1971, capturing hearts, minds and coffee habits.

2022 TMS Awards Commended, Chelsea Football Club

The 5th Stand

With hundreds of millions of fans around the world and a stadium capacity of 42,000 the creation of a new stand was needed.

Podcasts

Leading Conversations - Planning & Strategy Mythbusting

Episode 7

In this episode, Barry talks to Gill Wylie from Frame and Vic Milne from Leith about Planning & Strategy. They discuss some of the planning &...

https://podcasts.marketingsociety.com/episode/leading-conversations-planning-strategy-mythbusting 50.81082875 2024-01-19T10:11:00.000Z

Splitting marketing strategy across 3 horizons

In the quest to secure immediate profits, the risk of overlooking sustained growth opportunities and jeopardising the long-term success of a business is ever...

https://podcasts.marketingsociety.com/episode/splitting-marketing-strategy-across-3-horizons 20.641523816666666 2024-01-16T13:49:00.000Z

Exploring the world of ‘Meaningful Work’ - Challenges and Opportunities, with Claire Osborne, Sustainability Career Coach

Are you using your career to fight for the future?

In this episode we talk with Claire Osborne who has a fascinating job as a sustainability career coach...

https://podcasts.marketingsociety.com/episode/exploring-the-world-of-meaningful-work-challenges-and-opportunities-with-claire-osborne-sustainability-career-coach 41.00048853333333 2024-01-15T10:01:00.000Z