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Gen Z Decoded: Channel 4's Alex Mahon

The Annual Lecture 2025

By Rachel Letham

Alex Mahon The Marketing Society Annual Lecture 2025
Channel 4 CEO explores Gen Z behaviours and digital media transformation at our Annual Lecture

Member Interview with Nidhi Sehgal

Image Created by The Marketing Society
Member Interview with Nidhi Sehgal, General Manager - Strategy & Growth, FLC Marketing Group

Member Interview with Amal Harb

Image Created by The Marketing Society
Member Interview with Amal Harb, Marketing Advisor

Case studies

2021 TMS Awards winner, Anusol

How bold use of insight unlocked record growth and social good

Anusol
We saw an opportunity, as category leader, to be the first brand to normalise haemorrhoids.

2021 TMS Awards commended, The Ozone Project

Building the premium digital advertising platform of the future

ozone
Born from a historic and ground breaking collaboration between publisher rivals, our goal has been to build a premium digital advertising platform for the future - one based on trust and fairness.

2021 TMS Awards winner, Mermaids

Re-educating Google

mermaids
The internet can be a dangerous place if you’re a transgender child. It’s filled with media outlets, articles and individuals who constantly have something negative to say about you.

Podcasts

The Whole Marketer Ep112 - Brand partnerships with guest Beth Reeve

Episode #112. Brand Partnerships is the technical skill discussed in this episode – specifically the power of brand partnerships to drive societal change.

Join...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep112-brand-partnerships-with-guest-beth-reeve 32.10370695 2024-01-30T07:00:00.000Z

Leading Conversations - Intrapreneurs & Entrepreneurs

Episode 8

In the latest episode of the Leading Conversations podcast, Barry talks to David Cotter from Edrington and Sarah Baillie from StudioLR about the...

https://podcasts.marketingsociety.com/episode/leading-conversations-intrapreneurs-entrepreneurs 41.016652083333334 2024-01-26T09:00:00.000Z

Biodiversity - How Marketing Can Inspire People to be Part of the Solution, with Dr Samual Sinclair, Co-Founder of Biodiversify

“We are totally dependent on biodiversity to survive – this is not a ‘greeny’ concern, this is an everyone concern.”

Given nature and biodiversity is SO...

https://podcasts.marketingsociety.com/episode/biodiversity-how-marketing-can-inspire-people-to-be-part-of-the-solution-with-dr-samual-sinclair-co-founder-of-biodiversify 42.74503228333333 2024-01-25T13:29:00.000Z

Videos

What is the specific digital case study that you would like to showcase to the world?

Standard Chartered Bank: bank from home and digital-first

Herbs’Oil: Initial Challenges and How Being Digital-First Has Helped During Times of Change

Herbs'Oil: the Hawaiian spirit and being digital-first

Pay to access all the day's sessions on demand, available until 1 December 2020

Brave Get Together 2020 - highlights from the day