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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Sometimes We Choose Our Challenges. Sometimes Our Challenges Choose Us.

What we decide to do next is what counts.

By Mark Pollock

Mark Pollock shares his insights and experiences after losing his sight, rebuilding his identity as an adventure athlete, navigating the impact of paralysis, and catalysing global collaborations in science, technology, and investment.

Preparing for Ramadan with precision, purpose and presence

A new report by The Marketing Society in partnership with The Trade Desk and Campaign Middle East reveals how brands and business's should adapt their strategies during the Holy Month of Ramadan.

Member Interview with Rasha Abu Shamaa

Member Interview with Rasha Abu Shamaa, Content Leader

Case studies

2021 TMS Awards commended, Heinz

Heinz to Home. How Heinz adapted to the "next normal"

How is it possible to ‘enhance customer experience’ when your customers can’t get hold of your brand - no matter how much they desperately want to?

2021 TMS Awards winner, Stannah

Transforming the UK stairlift industry through digital

As a world leader in stairlifts, Stannah had a traditional sales process that’s been central to its success for generations.

2021 TMS Awards commended, Bodyform/Libresse (ESSITY)

Bodyform: SAME QUESTIONS. SAME ANSWERS.

3 years ago, Libresse/Bodyform was the first brand to show period blood in advertising. It was a historical first, a breakthrough moment of bravery. A big red splash in a sanitised category.

Podcasts

Unofficial Partner - If Netflix Ran Sport

Erin Ruane was vice president of content acquisition at Netflix for more than a decade, participating in the formulation and execution of the company’s strategy...

https://podcasts.marketingsociety.com/episode/unofficial-partner-if-netflix-ran-sport 81.61585138333334 2024-02-09T14:50:00.000Z

Investing in Biodiversity is a Competitive Opportunity with Gavin Sheppard and Rob Cheesewright, Pinwheel

When you view something as a competitive opportunity, you look at it totally differently - how can we go above and beyond? How can we get a real angle on this...

https://podcasts.marketingsociety.com/episode/investing-in-biodiversity-is-a-competitive-opportunity-with-gavin-sheppard-and-rob-cheesewright-pinwheel 41.99923645 2024-02-09T09:27:00.000Z

The Whole Marketer Ep113 - Self identity with guest Bronwen Foster-Butler

Episode #113. The focus of this episode is self-identity, an area of personal understanding that can help you lead a more fulfilling life when you have greater...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep113-self-identity-with-guest-bronwen-foster-butler 39.619135416666666 2024-02-06T07:22:00.000Z

Videos

What is best for your business; long-term strategic efforts or short-term wins?

A Global Conversation Balancing Long vs Short Term Marketing Strategies

According to recent research, British-based brands are in crisis and being outperformed on the local and global stage.

How to Thrive Globally - From Good to Great

Returning for a session with our Singapore members, The Value Engineers' Giles Lury and Katy Mousinho discuss insight from their new book, Wonder Women