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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Cannes Lions Unpacked: Creativity in the Age of Speed

By Severine Vauleon

Rica Facundo talking at Cannes Lions Unpacked in Singapore
Severine Vauleon former Global Brand Vice President at Unilever reviews Cannes Lions and discovered we all need to slow down to allow ideas to breathe, consistency is a new superpower and tech is just an enabler - plus there's a new set of capabilities Asian marketers should pay attention to.

Published on: 4 September 2025

Finding My Voice: What a Stammer Taught Me About Marketing

By Rowena Pritchard

Rowena Pritchard
How a stammer made Rowena Pritchard become a better marketer. What she once thought of as a limitation she now sees as her hidden strength.

Published on: 4 September 2025

Member Interview with Pete Sheath

Pete Sheath
Member Interview with Pete Sheath, Founder and MD, Studio 44 Media Ltd

Published on: 3 September 2025

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Case studies

2021 TMS Awards commended, Heinz

Heinz to Home. How Heinz adapted to the "next normal"

Heinz
How is it possible to ‘enhance customer experience’ when your customers can’t get hold of your brand - no matter how much they desperately want to?

Published on: 3 August 2021

2021 TMS Awards winner, Stannah

Transforming the UK stairlift industry through digital

Stannah
As a world leader in stairlifts, Stannah had a traditional sales process that’s been central to its success for generations.

Published on: 3 August 2021

2021 TMS Awards commended, Bodyform/Libresse (ESSITY)

Bodyform: SAME QUESTIONS. SAME ANSWERS.

bodyform
3 years ago, Libresse/Bodyform was the first brand to show period blood in advertising. It was a historical first, a breakthrough moment of bravery. A big red splash in a sanitised category.

Published on: 3 August 2021

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Podcasts

Unofficial Partner - If Netflix Ran Sport

Erin Ruane was vice president of content acquisition at Netflix for more than a decade, participating in the formulation and execution of the company’s strategy...

https://podcasts.marketingsociety.com/episode/unofficial-partner-if-netflix-ran-sport 81.61585138333334 2024-02-09T14:50:00.000Z

The Whole Marketer Ep113 - Self identity with guest Bronwen Foster-Butler

Episode #113. The focus of this episode is self-identity, an area of personal understanding that can help you lead a more fulfilling life when you have greater...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep113-self-identity-with-guest-bronwen-foster-butler 39.619135416666666 2024-02-06T07:22:00.000Z
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Videos

McDonald's Hong Kong: a digital transformation case study

McDonald's Hong Kong: revamping an app and targeted advertising

Why is digital transformation important for McDonald’s Hong Kong?

In

McDonald's Hong Kong: a digital transformation case study

St Andrew's Day Celebration: The LaFontaines

St Andrew's Day Celebration: The LaFontaines

Brand conversations on sustainability, with LANDOR & FITCH

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Sustainability is humanity’s biggest innovation challenge, and every company’s biggest business opportunity.

Brand conversations on sustainability, with LANDOR & FITCH

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