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Latest Think Pieces

A Different Question: Rethinking Trust For A New Era

By Michael Bayler

Robot reading a newspaper
Authentitas' Michael Bayler on why trust is no longer a communications problem. In an age of disinformation and AI-generated reality, what audiences need isn't reassurance, it's proof.

Media Planning Under The Spotlight: Challenging Trends in an Uncomfortable Conversation

By James Smyllie

Media Plans event The Marketing Society Singapore
A review of the recent Uncomfortable Conversations event which debated the notion that all media plans now look the same which concluded that with measurement bias towards digital, commercial incentives and declining full-channel planning expertise, unless we challenge this system, effectiveness will continue to suffer.

Member Interview with Anam Amin

Anam Amin
Member Interview with Anam Amin, Head of Marketing

Case studies

2022 TMS Awards Commended, Nationwide Building Society

Building a more respectful society for, and with, the next generation

Source: Unsplash, Credit: Paul Fiedler
By the end of 2019 the UK was an increasingly divided nation and respect was at an all time low. Nationwide believe that we need to work together.

2022 TMS Awards Commended, Bombay Sapphire

A supermarket to inspire the world

Source: Awards Entry
Bombay Sapphire is a best-in-class example of using successful & effective partnerships to champion creativity in a time where it mattered most.

2022 TMS Awards Commended, M&S Food

M&S Store Social

Source: Awards
All retail marketing departments were challenged by the Covid-19 pandemic and M&S Food was no different. 

Podcasts

Leading Conversations - Intrapreneurs & Entrepreneurs

Episode 8

In the latest episode of the Leading Conversations podcast, Barry talks to David Cotter from Edrington and Sarah Baillie from StudioLR about the...

https://podcasts.marketingsociety.com/episode/leading-conversations-intrapreneurs-entrepreneurs 41.016652083333334 2024-01-26T09:00:00.000Z

Biodiversity - How Marketing Can Inspire People to be Part of the Solution, with Dr Samual Sinclair, Co-Founder of Biodiversify

“We are totally dependent on biodiversity to survive – this is not a ‘greeny’ concern, this is an everyone concern.”

Given nature and biodiversity is SO...

https://podcasts.marketingsociety.com/episode/biodiversity-how-marketing-can-inspire-people-to-be-part-of-the-solution-with-dr-samual-sinclair-co-founder-of-biodiversify 42.74503228333333 2024-01-25T13:29:00.000Z

The Whole Marketer Ep111 - Strengths with guest Sean Hall

Episode #111. Our first episode of 2024 is Strengths – a key area of personal understanding, which we can use to increase your fulfilment and energise you as a...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep111-strengths-with-guest-sean-hall 39.68052361666667 2024-01-23T09:00:00.000Z

Videos

Industry Insights with ICAS

Star Awards Showcase 2022

The Marketing Society is here to inspire, accelerate and connect the world’s smartest marketers.

Membership that speaks for itself