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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

We Built the Most Human Brand in Brooklyn With AI Doing the Unglamorous Heavy Lifting

By Ebaid Albast

Ramblin Chicken posters
In this article Ramblin' Chick's Ebaid Albast argues that AI shouldn’t be used to generate content, it should be used to pressure-test thinking, so humans can build sharper, more distinctive brands instead of faster, more forgettable ones.

Published on: 26 March 2026

Interview with Jamie McCall

CMO, Barbour

jamieweb

You spent 20 years at Nike. What’s the single biggest lesson you learned about keeping a global brand innovative — and how has that shaped your approach at...

Published on: 25 March 2026

Everyone's Automating. Almost Nobody's Growing.

Collaborating with holographic intelligence
This piece from Tina Chu argues that AI's true value isn't cost-cutting efficiency it's unlocking previously unaffordable revenue strategies and a future of `bilingual' marketers who can orchestrate AI systems while retaining the human empathy and strategic direction.

Published on: 24 March 2026

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Case studies

2022 TMS Awards Commended, Turtl

The Scientifically Better way to do content

Source: Awards Entry
Could this research be deployed to make the mountains of content (thought leadership, case studies, articles, newsletters, pitch decks and more) produced by businesses every day more engaging, enjoyable and effective?

Published on: 5 July 2022

2022 TMS Awards Commended, Department For Transport THINK!

We Salute You

Source: Awards Entry
THINK! needed to empower young men to set a new good driving ‘standard’ for themselves, and their mates, by challenging the outdated masculine norms.

Published on: 5 July 2022

2022 TMS Awards Winner, Nationwide Building Society

How Nationwide and Wavemaker tackled unconscious bias

Source: Unsplash, Credit: Paul Fiedler
Nationwide is a financial organisation with a social purpose – to build society.

Published on: 5 July 2022

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Podcasts

The Whole Marketer Ep113 - Self identity with guest Bronwen Foster-Butler

Episode #113. The focus of this episode is self-identity, an area of personal understanding that can help you lead a more fulfilling life when you have greater...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep113-self-identity-with-guest-bronwen-foster-butler 39.619135416666666 2024-02-06T07:22:00.000Z

ChatGPT & data-driven marketing with LIPTON's Giovanni Pupo

LIPTON's Head of E-Commerce Media Europe, Giovanni Pupo, sees ChatGPT as a valuable "second pair of eyes" when leveraged with expertise.

Explore key insights...

https://podcasts.marketingsociety.com/episode/chatgpt-data-driven-marketing-with-liptons-giovanni-pupo 33.4332517 2024-01-30T09:59:00.000Z

The Whole Marketer Ep112 - Brand partnerships with guest Beth Reeve

Episode #112. Brand Partnerships is the technical skill discussed in this episode – specifically the power of brand partnerships to drive societal change.

Join...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep112-brand-partnerships-with-guest-beth-reeve 32.10370695 2024-01-30T07:00:00.000Z
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Videos

A Global Conversation: Success in The Age of Customer Experience

Success in The Age of Customer Experience

Discover how to outperform your competitors in the demanding age of customer experience.

A Global Conversation: Success in The Age of Customer Experience

Why Marketers Are Essential

Sir Tim Smit | The Global Conference
Sir Tim Smit
Each year, we gather our industry's best and brightest for the marketing day out that always gets people talking. Sir Tim Smit shares with us why marketers are essential.

Why Marketers Are Essential

Global Change makers Conference 2021

Be awed. Be electrified. 
Be part of the Changemakers experience.

Global Change makers Conference 2021

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