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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Reset and Rise: Manifesting Your Dream Career and LinkedIn Success

The Insights

By Rachel Letham

Emma Harris Laura Fox Career Transitions Event The Marketing Society
Our Reset and Rise session brought together two powerhouse speakers to tackle the twin challenges of career navigation: mindset and visibility. Get the insights from the session.

Published on: 9 September 2025

Member Interview with Julie McConnell

Julie McConnell
Member Interview with Julie McConnell, Business Development and Marketing Director, Brodies LLP Solicitors

Published on: 8 September 2025

The Future is Asian Creativity

Inspiration from the Cannes Lions Unpacked event

By Darren Burns

David Tiltman Cannes Lions Unpacked Singapore 2025
Golin Asia Pacific's Darren Burns on why the spotlight at Cannes Lions shone firmly on Asia's creative power, from Indian Railways' Lucky Yatra to Singapore's Vaseline Verified, Asian brands are using creativity as a force multiplier.

Published on: 4 September 2025

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Case studies

2021 TMS Awards winner, Unilever

Dove's First Refillable Deodorant

Dove
Plastic is a big problem. It is estimated that half of all the plastics ever manufactured have been made in the last 15 years.

Published on: 3 August 2021

2021 TMS Awards winner, Tesco

Innovating in a crisis, to cement a relationship with shoppers

tesco
Tesco believes in giving little helps to serve its shoppers. Clubcard, the nation’s largest and favourite loyalty program used by a whopping 16 million people is an important manifestation of that little help.

Published on: 3 August 2021

2021 TMS Awards winner, Hong Kong Observation Wheel

Hong Kong Observation Wheel AR App Presented by AIA

AIA
The Hong Kong Observation Wheel (HKOW) is a prominent landmark situated in the heart of Hong Kong Harbour.

Published on: 3 August 2021

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Podcasts

The Whole Marketer Ep115 - Marketing Effectiveness with guest Dr Grace Kite

Episode #115. Marketing Effectiveness is the technical skill in this episode, exploring the importance and ability to demonstrate the impact of your marketing...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep115-marketing-effectiveness-with-guest-dr-grace-kite 41.903979166666666 2024-02-20T07:00:00.000Z

Tune out the data noise thanks to a creative compass

Marketers have access to excessive data and this can lead to ineffective approaches and lack of decision making that drives results. This is why Anna Estlund...

https://podcasts.marketingsociety.com/episode/tune-out-the-data-noise-thanks-to-a-creative-compass 27.976707483333332 2024-02-13T11:26:00.000Z

The Whole Marketer Ep114 - Work/life balance with guest Katie Martin

Episode #114. The personal understanding topic discussed in this episode is work/life balance, which can significantly impact our wellbeing and our sense of...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep114-work-life-balance-with-guest-katie-martin 33.40155763333333 2024-02-13T10:15:00.000Z
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Videos

Carousell - finding small business success online

car
This digital case study looks at how Hong Kong online retailer Carousell found success online - part of our Facebook Curated content series.

Carousell - finding small business success online

Social trends untapped, with Hootsuite

f

It’s been a dark year. These 2021 social trends will light the way forward.

Social trends untapped, with Hootsuite

Demodern—Creative Technologies - a case study on digital change

​​Hi! My name is Kristian Kerkhoff, a co-owner, managing director (and still a designer at heart), of Demodern—Creative Technologies. ​​We founded the agency in 2008. That was the time when the digital change became socially noticeable.

Demodern—Creative Technologies - a case study on digital change

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