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Latest Think Pieces

Q&A with Emily Ashby

Chief Digital Transformation Officer, VERITY RI

emily
We talk to Emily Ashby, Chief Digital Transformation Officer at VERITY RI

Member Interview with Becky McKinlay

Image created by The Marketing Society
Member Interview with Becky McKinlay, Managing Director, Oystercatchers

Q&A with We Are Social

Toby Southgate & Mobbie Nazir

wearesocial
We caught up with Toby Southgate and Mobbie Nazir ahead of their appearance at Digital Day Scotland 2025

Case studies

2021 TMS Awards commended, Counter Terrorism Policing

How we got people talking about radicalisation

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This is a paper about extremism. But it is also a case study about doing more with less. About how a deeper understanding of our audience led to a reframing of the conversation around radicalisation.

2021 TMS Awards winner, RNIB

Redesigning the world for people with sight loss

RNIB
RNIB has an ambitious goal, to make the world see sight loss differently.

2021 TMS Awards commended, Oatly

The New Word

Oatly
How Swedish brand Oatly created a new Cantonese word for plant-based milk so we could start a conversation about sustainability.

Podcasts

Data deep dive: Choosing what's relevant & avoiding shiny new objects

Incorporating data into marketing strategies is crucial. However, is every piece of data valuable for growth, and what frameworks and methodologies must...

https://podcasts.marketingsociety.com/episode/data-deep-dive-choosing-whats-relevant-avoiding-shiny-new-objects 22.056925166666666 2024-02-20T15:41:00.000Z

Unofficial Partner - The Buy Side - MoneyGram and F1

The Buy Side is our regular series where we talk to brand side marketers about sport and sponsorship.

Our guest is David Paro, Head of Global Sponsorships at...

https://podcasts.marketingsociety.com/episode/unofficial-partner-the-buy-side-moneygram-and-f1 49.96023195 2024-02-20T14:04:00.000Z

The Whole Marketer Ep115 - Marketing Effectiveness with guest Dr Grace Kite

Episode #115. Marketing Effectiveness is the technical skill in this episode, exploring the importance and ability to demonstrate the impact of your marketing...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep115-marketing-effectiveness-with-guest-dr-grace-kite 41.903979166666666 2024-02-20T07:00:00.000Z

Videos

The Dairy Farm Group is the leading retailer in Hong Kong that has served Hong Kongers for a very long time.

yuu Rewards Club: the need for digital transformation

For more information on how to enter The Marketing Society Awards 2021 head here.

Marketing Society Awards 2021 - a word from Syl Saller

St Andrew's Day Celebration: Interview with Amar Latif