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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

THE PERFECT CREATIVE HEIST: How to Get the Best Out of Your Creative Agency When Times Are Tough

The Creativity Crisis Challenge

By Andreas Krasser

Andreas Krasser The Creativity Crisis Challenge for The Marketing Society
Tough times don’t have to mean boring, generic campaigns, with the right team in place, a clear brief and proactive collaboration, you can still pull off a creative heist.

Published on: 22 September 2025

The Untapped Opportunity of Connected Omnichannel

By Simon Morgan

Simon Morgan
A new report by The Trade Desk reveals two thirds of Southeast Asians have ad fatigue, as a result of disconnected strategies but an omnichannel approach will build the connections that drive growth.

Published on: 18 September 2025

How to get ahead in marketing from Fellows of The Marketing Society

The Insights

By Rachel Letham

How to get ahead in marketing from Fellows of The Marketing Society
An honest exploration of the choices, failures, and principles that shape marketing careers at the highest level. The insights from this great Fellows-led event

Published on: 10 September 2025

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Case studies

2021 TMS Awards commended, Counter Terrorism Policing

How we got people talking about radicalisation

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This is a paper about extremism. But it is also a case study about doing more with less. About how a deeper understanding of our audience led to a reframing of the conversation around radicalisation.

Published on: 4 August 2021

2021 TMS Awards winner, RNIB

Redesigning the world for people with sight loss

RNIB
RNIB has an ambitious goal, to make the world see sight loss differently.

Published on: 4 August 2021

2021 TMS Awards commended, Oatly

The New Word

Oatly
How Swedish brand Oatly created a new Cantonese word for plant-based milk so we could start a conversation about sustainability.

Published on: 4 August 2021

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Podcasts

Episode 1: The power of entrepreneurial thinking for brands:

Welcome to our new series: The power of entrepreneurial thinking for brands, hosted by The Marketing Society member Ruth Fittock.

Episode 1

This episode...

https://podcasts.marketingsociety.com/episode/the-power-of-entrepreneurial-thinking-for-brands-episode-1 23.73746926666667 2024-02-22T09:00:00.000Z

Data deep dive: Choosing what's relevant & avoiding shiny new objects

Incorporating data into marketing strategies is crucial. However, is every piece of data valuable for growth, and what frameworks and methodologies must...

https://podcasts.marketingsociety.com/episode/data-deep-dive-choosing-whats-relevant-avoiding-shiny-new-objects 22.056925166666666 2024-02-20T15:41:00.000Z

Unofficial Partner - The Buy Side - MoneyGram and F1

The Buy Side is our regular series where we talk to brand side marketers about sport and sponsorship.

Our guest is David Paro, Head of Global Sponsorships at...

https://podcasts.marketingsociety.com/episode/unofficial-partner-the-buy-side-moneygram-and-f1 49.96023195 2024-02-20T14:04:00.000Z
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Videos

yuu Rewards Club: the need for digital transformation

yuu
The Dairy Farm Group is the leading retailer in Hong Kong that has served Hong Kongers for a very long time.

yuu Rewards Club: the need for digital transformation

Marketing Society Awards 2021 - a word from Syl Saller

syl

For more information on how to enter The Marketing Society Awards 2021 head here.

Marketing Society Awards 2021 - a word from Syl Saller

St Andrew's Day Celebration: Interview with Amar Latif

St Andrew's Day Celebration: Interview with Amar Latif

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