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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Elliot Wood

Elliot Wood
Member Interview with Elliot Wood, Head of APAC, adMarketplace

Published on: 17 December 2025

Member Interview with Snehal Fernandes

Snehal Fernandes
Member Interview with Snehal Fernandes, Creative Director

Published on: 17 December 2025

Member Interview with Oznur Demir

Oznur Demir
Member Interview with Oznur Demir, VP, Head of Global Marketing and Communication at Gennius XYZ

Published on: 17 December 2025

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Case studies

2021 TMS Awards winner, McDonald's

How closing our business was good for business

McDonalds
It’s no secret that hospitality has been one of the sectors hardest hit by the pandemic. The McDonald’s business was no exception.

Published on: 4 August 2021

2021 TMS Awards winner, Birds Eye

Partnering with Iceland & hunting for Captain Charlotte

Birds Eye
In 2020 Birds Eye set out to educate consumers on the benefits of buying frozen foods to drive purchase, becoming more relevant with the resurgence and 30% uplift in the frozen food sector since the onset of the pandemic.

Published on: 4 August 2021

2021 TMS Awards commended, Refuge

How making a number famous helped to save women's lives

Refuge
This paper tells the story of how Refuge, with no media budget, made the National Domestic Abuse Helpline famous on International Women’s Day.

Published on: 4 August 2021

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Podcasts

Marketing, AI, and globalised points of view

For Grant McKenzie, CMO of Asahi Europe & International, AI is a ticket to getting “back to the good stuff” in marketing. It enables day-to-day work to be set...

https://podcasts.marketingsociety.com/episode/marketing-ai-and-globalised-points-of-view 26.329687066666665 2024-03-05T11:32:00.000Z

Diving into data & boosting marketing curiosity with AI

Tina Tonielli, US and North American Lead, Consumer and Business Insights and Analytics, at Haleon, talks about balancing automation and manual data analysis...

https://podcasts.marketingsociety.com/episode/diving-into-data-boosting-marketing-curiosity-with-ai 29.679455783333335 2024-02-27T13:18:00.000Z
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Videos

Star Awards Showcase 2022

Star Awards Showcase 2022

Membership that speaks for itself

Syl

The Marketing Society is here to inspire, accelerate and connect the world’s smartest marketers.

Membership that speaks for itself

Precision vs Tradition | The Marketing Society x RAPP

Video: Precision vs Tradition | The Marketing Society x RAPP

Precision vs Tradition | The Marketing Society x RAPP

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