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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Member Interview with Mathias Upton-Hansen

Member Interview with Mathias Upton-Hansen, Co-Founder and CEO, BLACKLIST

Member Interview with Shyam Sunder

Member Interview with Shyam Sunder, Founder and CEO, the1collective

Member Interview with Allison Beattie

Member Interview with Allison Beattie, Brand Director, AXA XL Insurance Company UK Limited

Case studies

Behind the Scenes: Business to Business (Small and Medium)

What the judges thought...

By Rachel Letham

Find out more about the winning entry of Business to Business (small and medium) from The Marketing Society Global Awards 2024

Behind the Scenes: Campaign of the Year 2023

What the judges thought...

By Rachel Letham

Find out more about the winning entry of Campaign of the Year 2023 from The Marketing Society Global Awards 2024

The Marketing Transformation Report 2024

In partnership with Accenture Song

The 2024 Marketing Transformation Report in partnership with Accenture Song - Lessons from The Marketing Society Awards

Podcasts

Data deep dive: Choosing what's relevant & avoiding shiny new objects

Incorporating data into marketing strategies is crucial. However, is every piece of data valuable for growth, and what frameworks and methodologies must...

https://podcasts.marketingsociety.com/episode/data-deep-dive-choosing-whats-relevant-avoiding-shiny-new-objects 22.056925166666666 2024-02-20T15:41:00.000Z

Unofficial Partner - The Buy Side - MoneyGram and F1

The Buy Side is our regular series where we talk to brand side marketers about sport and sponsorship.

Our guest is David Paro, Head of Global Sponsorships at...

https://podcasts.marketingsociety.com/episode/unofficial-partner-the-buy-side-moneygram-and-f1 49.96023195 2024-02-20T14:04:00.000Z

The Whole Marketer Ep115 - Marketing Effectiveness with guest Dr Grace Kite

Episode #115. Marketing Effectiveness is the technical skill in this episode, exploring the importance and ability to demonstrate the impact of your marketing...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep115-marketing-effectiveness-with-guest-dr-grace-kite 41.903979166666666 2024-02-20T07:00:00.000Z

Videos

Today, we live in a world where word of mouth wins. 92% of consumers say they trust recommendations from people over brands.

Connecting Corporate and Personal Branding

Digital transformation marks a radical rethinking of how an organisation uses technology, people and processes to fundamentally change business performance.

Inspiring Minds: Digital Transformation

Rod has worked in the drinks industry for over 25 years, from running student unions and bars to developing innovation for some of the UK’s biggest brands an

Content Hub

Featured

Cannes 2025 Spotlight

Our First Play Verto Pulse Survey

Why Marketing Matters

Latest Think Pieces

Member Interview with Mathias Upton-Hansen

Member Interview with Shyam Sunder

Member Interview with Allison Beattie

Case studies

Behind the Scenes: Business to Business (Small and Medium)

Behind the Scenes: Campaign of the Year 2023

The Marketing Transformation Report 2024

Podcasts

Data deep dive: Choosing what's relevant & avoiding shiny new objects

Unofficial Partner - The Buy Side - MoneyGram and F1

The Whole Marketer Ep115 - Marketing Effectiveness with guest Dr Grace Kite

Videos

Connecting Corporate and Personal Branding

Connecting Corporate and Personal Branding

Inspiring Minds: Digital Transformation

Inspiring Minds: Digital Transformation

Future Leaders with Rod Gillies

Future Leaders with Rod Gillies