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The CMO Tension Report: Navigating growth across APAC's complex world

by The Marketing Society and Ekimetrics

The CMO Tension Report showing The Marketing Society and Ekimetrics logo and a key to unlocking it
Fourteen senior marketing and business leaders across APAC share their honest perspectives on the tensions defining modern marketing leadership, from AI and measurement to brand building and organisational complexity, in partnership with Ekimetrics.

Member Interview with Mah Min Erh

Mah Min Erh
Member Interview with Mah Min Erh, Senior Director, GTM and Regional Hub, Palo Alto Networks

Member Interview with Sally Henderson

Sally Henderson
Member Interview with Sally Hendersonm High-Stakes Leadership Mentor, Sally Henderson Ltd

Case studies

Behind the Scenes: Creative Strategy

What the judges thought

By Rachel Letham

Creative Strategy winner from The Marketing Society Global Awards 2024
Find out more about the winning entry from Leo Burnett and McDonald's in the Creative Strategy category from The Marketing Society Global Awards 2024

Behind the Scenes: Brand Communication (Medium)

What the judges thought...

By Rachel Letham

Brand Communication winner from The Marketing Society Global Awards 2024
Find out more about the winning entry from Ogilvy and Dove in the Brand Communication (Medium) and Brand Purpose categories from The Marketing Society Global Awards 2024

Behind the Scenes: Grand Prix 2024

What the judges thought...

By Rachel Letham

Grand Prix winner from The Marketing Society Global Awards 2024
Find out more about the Grand Prix winner from The Marketing Society Global Awards 2024

Podcasts

Diving into data & boosting marketing curiosity with AI

Tina Tonielli, US and North American Lead, Consumer and Business Insights and Analytics, at Haleon, talks about balancing automation and manual data analysis...

https://podcasts.marketingsociety.com/episode/diving-into-data-boosting-marketing-curiosity-with-ai 29.679455783333335 2024-02-27T13:18:00.000Z

Episode 1: The power of entrepreneurial thinking for brands:

Welcome to our new series: The power of entrepreneurial thinking for brands, hosted by The Marketing Society member Ruth Fittock.

Episode 1

This episode...

https://podcasts.marketingsociety.com/episode/the-power-of-entrepreneurial-thinking-for-brands-episode-1 23.73746926666667 2024-02-22T09:00:00.000Z

Videos

The Digital Day was designed by and for leaders like you.

The Digital Day

Careers today are characterised by change, ambiguity and possibility.

Five Skills to Succeed with Helen Tupper

Most businesses are just not fit for the future. And that was before Covid-19.

The Uplifters Series: Business Recoded