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Latest Think Pieces

Member Interview with Namrata Balwani

Image created by The Marketing Society
Member Interview with Namrata Balwani, Chief Marketing Officer, TPConnects Technologies

Member Interview with Chris Stevenson

Image Created by The Marketing Society
Member Interview with Chris Stevenson, Managing Director, Stripe Communications

Taking the next step

With help from The Global Leadership Mentoring Programme

By Anshiekaa Tandon

Source Canva Credit Vadym Stepanchuk from Getty Images Pro
Anshiekaa Tandon describes how The Global Leadership Mentoring Programme helped her take the next step in her leadership journey. Input from Jason Foo and Dino Myers-Lamptey resulted in an action plan and a renewed sense of purpose.

Case studies

2021 TMS Awards commended, Tesco

A commitment to serve all of Britain's shoppers

tesco
Despite significant gains due to their recommitment to helpfulness, in 2018 Tesco were still trailing behind both their target and competitors when it came to trust.

2021 TMS Awards winner, Transport for London

Covid response campaign

tfl
London, and transport in London, are unique, with a unique set of challenges. The city is big, diverse, opinionated and wilful.

2021 TMS Awards commended, Graham's The Family Dairy

Grahams
We lead from the from the front and live our brand values of farming, family, heritage, provenance and quality, with family at the heart of our marketing strategy.

Podcasts

The Whole Marketer Ep116 - Responsiveness with guest Anna Henwood

Episode #116. Season 7 returns with a new topic – responsiveness AKA acting with pace.

A key skill for marketers in our ever-changing industry, being able to...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep116-responsiveness-with-guest-anna-henwood 28.921992366666668 2024-03-12T07:00:00.000Z

Marketing, AI, and globalised points of view

For Grant McKenzie, CMO of Asahi Europe & International, AI is a ticket to getting “back to the good stuff” in marketing. It enables day-to-day work to be set...

https://podcasts.marketingsociety.com/episode/marketing-ai-and-globalised-points-of-view 26.329687066666665 2024-03-05T11:32:00.000Z

Videos

The best a brand can be

In 2019, Gillette launched their campaign “The Best Men Can Be” with a short film

Marketing Society Annual Lecture 2021

What are the new faultlines of retail, and how can brands navigate them to drive growth?

Navigating New Faultlines of Retail

Sunday 8 March 2021 was International Women’s Day–a chance for women across the world to share their

Wonder Women