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Latest Think Pieces

Member Interview with Namita Ramani

Namita Ramani
Member Interview with Namita Ramani, Founder and CEO, Above Digital

The CMO Tension Report: Navigating growth across APAC's complex world

by The Marketing Society and Ekimetrics

The CMO Tension Report showing The Marketing Society and Ekimetrics logo and a key to unlocking it
Fourteen senior marketing and business leaders across APAC share their honest perspectives on the tensions defining modern marketing leadership, from AI and measurement to brand building and organisational complexity, in partnership with Ekimetrics.

Member Interview with Mah Min Erh

Mah Min Erh
Member Interview with Mah Min Erh, Senior Director, GTM and Regional Hub, Palo Alto Networks

Case studies

The Marketing Society GCC Awards 2025 Winner: Brand Evolution

The Marketing Society GCC Awards 2025 Winner: Brand Evolution
On Tuesday, 24 June, the region's marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards. Brand Evolution Winners Mashreq

The Marketing Society GCC Awards 2025 Winner: Brand Communication

The Marketing Society GCC Awards 2025 Winner: Brand Communication
On Tuesday, 24 June, the region's marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards. Brand Communication Winners Pampers: Joy has come early

Behind the Scenes: Marketing for Positive Change

What the judges thought

By Rachel Letham

highly commended entry from Ogilvy and Mayor of London in the Marketing for Positive Change category from The Marketing Society Global Awards 2024
Find out more about the highly commended entry from Ogilvy and Mayor of London in the Marketing for Positive Change category from The Marketing Society Global Awards 2024

Podcasts

The Whole Marketer Ep116 - Responsiveness with guest Anna Henwood

Episode #116. Season 7 returns with a new topic – responsiveness AKA acting with pace.

A key skill for marketers in our ever-changing industry, being able to...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep116-responsiveness-with-guest-anna-henwood 28.921992366666668 2024-03-12T07:00:00.000Z

Marketing, AI, and globalised points of view

For Grant McKenzie, CMO of Asahi Europe & International, AI is a ticket to getting “back to the good stuff” in marketing. It enables day-to-day work to be set...

https://podcasts.marketingsociety.com/episode/marketing-ai-and-globalised-points-of-view 26.329687066666665 2024-03-05T11:32:00.000Z

Videos

As the world around us changes rapidly, marketing leaders need to be able to pivot, accelerate and innovate with speed and agility.

Flexible Marketing Expertise: Are You Ready for Open Talent

Events & Exhibitions were a key part of the marketing mix for many brands prior to the pandemic; with marketers needing to pivot to virtual engagements a

Singapore Monthly Circle: Events/Exhibitions in Marketing post COVID-19

Explore key principles from Caspar Craven's book, Be More Human – Rethinking the Rules of High-Performance Teamwork

The Uplifters Series: How to Achieve Big Bold Goals by Being Human