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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Marketing Society at Advertising Week Europe 2026

Session two

By Rachel Letham

The Marketing Society at Advertising Week Europe
Insights and take aways from The Marketing Society's session at Advertising Week Europe 2026 - Marketers Who Mean Business, Conversation Circle

Published on: 31 March 2026

The Marketing Society at Advertising Week Europe 2026

Session one

By Rachel Letham

Rebecca Dibb-Simkin Advertising Week The Marketing Society
Insights and take aways from The Marketing Society's session at Advertising Week Europe 2026 - AI’s Next Leap for Marketing Leaders.

Published on: 31 March 2026

If you want to make advertising great again, learn to Fink

By Gerry Farrell

Graham Fink
Graham Fink's TheArtSchool proves that brutal, honest feedback from experienced creatives is still the most powerful creative education available.

Published on: 26 March 2026

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Case studies

The 39th Marketing Society Awards Case Studies

By Rachel Letham

The Marketing Society 2024 Awards Source Baz Seal
Behind the Scenes: Case Studies from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

Published on: 4 July 2024

Driving Digital: Smart's E-Commerce Revolution

How AI and Data Transformed Car Buying

Accenture Song Smart Partner of The Marketing Society
smart's journey from concept to market leader offers valuable lessons, highlighting the transformative power of customer-centric digital platforms

Published on: 3 July 2024

Banking on AI: BBVA's Digital Revolution

Harnessing GenAI to Transform Customer Experiences and Drive Growth

Accenture Song BBVA Partner of The Marketing Society
BBVA's story of the power of digital transformation when executed with vision, commitment, and the right partnerships.

Published on: 3 July 2024

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Podcasts

Marketing, AI, and globalised points of view

For Grant McKenzie, CMO of Asahi Europe & International, AI is a ticket to getting “back to the good stuff” in marketing. It enables day-to-day work to be set...

https://podcasts.marketingsociety.com/episode/marketing-ai-and-globalised-points-of-view 26.329687066666665 2024-03-05T11:32:00.000Z
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Videos

The Digital Day

Digital Day

The Digital Day was designed by and for leaders like you.

The Digital Day

Five Skills to Succeed with Helen Tupper

Helen Tupper

Careers today are characterised by change, ambiguity and possibility.

Five Skills to Succeed with Helen Tupper

The Uplifters Series: Business Recoded

Business Recoded

Most businesses are just not fit for the future. And that was before Covid-19.

The Uplifters Series: Business Recoded

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