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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Presenting with Impact

Insights from The Accelerate Learning Lab

By Rachel Letham

Treena Nairne and Angela Cheung
Insights from a recent Learning Lab, Presenting with Impact, by Treena Nairne and Angela Cheung who share a raft of effective techniques and solutions to ensure everyone can make a memorable impression.

Published on: 17 December 2025

Member Interview with Cemre Akkaya

Cemre Akkaya
Member Interview with Cemre Akkaya, VP Marketing, Desertcart

Published on: 17 December 2025

Member Interview with Mia Esat

Mia Esat
Member Interview with Mia Esat, Associate Director of Comms

Published on: 17 December 2025

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Case studies

Rebranding a business to one new name

By Ruth Saunders

brainstorm
Fellow of The Marketing Society Ruth Saunders from Galleon Blue and Simonetta Rigo, CMO at Tilney Smith & Williamson, share the story behind a successful initiative and outlines the implications for anyone looking at similar challenges.

Published on: 9 March 2022

Marketing Transformation 2021

Lessons from The Marketing Society's Awards

By Accenture

transformation
In this report, brought to you by Accenture Interactive and The Marketing Society, we look at three insights to guide your transformation journey, drawn from our 2021 awards.

Published on: 8 September 2021

2021 TMS Awards commended, Toyota

TOYOTA YARIS: How the new Toyota Yaris turned conventions on their head

yaris
For the most important launch in Toyota’s history, we ‘flipped’ everything.

Published on: 12 August 2021

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Podcasts

Distilling the future of marketing with Diageo insights

Diageo's Chief Innovation Officer, Mark Sandys, talks about the brand's Distilled report about future consumer behaviour trends on the Shiny New Object podcast...

https://podcasts.marketingsociety.com/episode/distilling-the-future-of-marketing-with-diageo-insights 35.51585333333333 2024-03-27T13:28:00.000Z

The Whole Marketer Ep118 - Challenger brands with guest Kerttu Inkeroinen

Episode #118. Today’s episode is on challenger brands and the skills, behaviours and mindset marketers of challenger brands need to succeed. 

Challenger brands...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep118-challenger-brands-with-guest-kerttu-inkeroinen 29.209775 2024-03-26T07:00:00.000Z
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Videos

Marketing the Renaissance: How Do We Lead the Recovery

Marketing the Renaissance

Over the pandemic, many companies pressed pause and erred on the side of caution.

Marketing the Renaissance: How Do We Lead the Recovery

Inspiring Minds: Leading with Purpose

Leading with Purpose

Leading with purpose, especially while navigating so much uncertainty and change as we have over the past year or so, requires resilience.

Inspiring Minds: Leading with Purpose

Trendspotting with MadeBrave

Trendspotting

While Creative PR is nothing new, it is a crucial component for telling and shaping your brand story.

Trendspotting with MadeBrave

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