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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Member Interview with Lousie Killough

Member Interview with Lousie Killough, Executive Director, The Union

Member Interview with Dom Robertson

Member Interview with Dom Robertson, Managing Director RPM

Why Marketing Matters: The Campaigns That Changed Everything: Part 3

By Rachel Letham

To mark the 40th anniversary of The Marketing Society Global Awards, we created a Time Capsule in 2025. We asked the brightest minds in the industry gathered at our Awards Ceremony, one simple question: which campaigns prove that marketing truly matters? From Sport England's This Girl Can to Nike Dream Crazy, three iconic campaigns from the 2010s and 2020s prove that the greatest marketing doesn't sell products, it shapes culture, identity and behaviour change.

Case studies

Behind the Scenes: Grand Prix 2024

What the judges thought...

By Rachel Letham

Find out more about the Grand Prix winner from The Marketing Society Global Awards 2024

Behind the Scenes: Business to Business (Small and Medium)

What the judges thought...

By Rachel Letham

Find out more about the winning entry of Business to Business (small and medium) from The Marketing Society Global Awards 2024

Behind the Scenes: Campaign of the Year 2023

What the judges thought...

By Rachel Letham

Find out more about the winning entry of Campaign of the Year 2023 from The Marketing Society Global Awards 2024

Podcasts

The Whole Marketer Ep117 - Inclusive leadership with guest David McQueen

Episode #117. Inclusive leadership is the topic of this episode, featuring returning guest David McQueen who has recently released his book Brave Leadership...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep117-inclusive-leadership-with-guest-david-mcqueen 34.85831945 2024-03-19T07:00:00.000Z

Uncover channel-less marketing for better audience targeting

In the latest episode of the Shiny New Object podcast, Natalia Horvath, former Head of Customer Marketing and Omnichannel Development, Global Reserve, at Diageo...

https://podcasts.marketingsociety.com/episode/uncover-channel-less-marketing-for-better-audience-targeting 20.28843536666667 2024-03-12T10:49:00.000Z

The Whole Marketer Ep116 - Responsiveness with guest Anna Henwood

Episode #116. Season 7 returns with a new topic – responsiveness AKA acting with pace.

A key skill for marketers in our ever-changing industry, being able to...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep116-responsiveness-with-guest-anna-henwood 28.921992366666668 2024-03-12T07:00:00.000Z

Videos

Events & Exhibitions were a key part of the marketing mix for many brands prior to the pandemic; with marketers needing to pivot to virtual engagements a

Singapore Monthly Circle: Events/Exhibitions in Marketing post COVID-19

Explore key principles from Caspar Craven's book, Be More Human – Rethinking the Rules of High-Performance Teamwork

The Uplifters Series: How to Achieve Big Bold Goals by Being Human

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