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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Why 'Think outside the box' is the worst advice in advertising

The Creativity Crisis Challenge

By Gerry Farrell

Gerry Farrell
Top brands like Tesco and Specsavers don't waste time thinking outside the box, they've created a box worth thinking inside - a perfect creative platform to guide everything they say and do.

Published on: 25 September 2025

Creativity: A Luxury of the Successful or the Essential Solution in Crisis?

The Creativity Crisis Challenge

By Lex Bradshaw-Zanger

Lex Bradshaw-Zanger
L’Oréal SAPMENA Region Chief Marketing & Digital Officer and The Marketing Society, Singapore Board Member, Lex Bradshaw-Zanger breaks down marketing creativity in today's world concluding in challenging times we need to remain open to reinventing what creativity truly means.

Published on: 25 September 2025

Why TV is the Safest Bet in the Digital World

Card Game
Contrary to common assumptions, TV advertising is one of the least risky and most profitable marketing investments, according to the Profit Ability 2 report by Thinkbox and with traditional barriers like high costs and slow execution dissolving through AI and BVOD tech, TV offers far greater predictability in comparison to the supposedly 'safe bet' digital channels.

Published on: 25 September 2025

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Case studies

Rebranding a business to one new name

By Ruth Saunders

brainstorm
Fellow of The Marketing Society Ruth Saunders from Galleon Blue and Simonetta Rigo, CMO at Tilney Smith & Williamson, share the story behind a successful initiative and outlines the implications for anyone looking at similar challenges.

Published on: 9 March 2022

Marketing Transformation 2021

Lessons from The Marketing Society's Awards

By Accenture

transformation
In this report, brought to you by Accenture Interactive and The Marketing Society, we look at three insights to guide your transformation journey, drawn from our 2021 awards.

Published on: 8 September 2021

2021 TMS Awards commended, Toyota

TOYOTA YARIS: How the new Toyota Yaris turned conventions on their head

yaris
For the most important launch in Toyota’s history, we ‘flipped’ everything.

Published on: 12 August 2021

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Podcasts

Distilling the future of marketing with Diageo insights

Diageo's Chief Innovation Officer, Mark Sandys, talks about the brand's Distilled report about future consumer behaviour trends on the Shiny New Object podcast...

https://podcasts.marketingsociety.com/episode/distilling-the-future-of-marketing-with-diageo-insights 35.51585333333333 2024-03-27T13:28:00.000Z

The Whole Marketer Ep118 - Challenger brands with guest Kerttu Inkeroinen

Episode #118. Today’s episode is on challenger brands and the skills, behaviours and mindset marketers of challenger brands need to succeed. 

Challenger brands...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep118-challenger-brands-with-guest-kerttu-inkeroinen 29.209775 2024-03-26T07:00:00.000Z
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Videos

Global Conversations Creativity at low cost

In today's vastly competitive market, your business can lose out by not standing out.

Global Conversations Creativity at low cost

A Global Conversation Balancing Long vs Short Term Marketing Strategies

What is best for your business; long-term strategic efforts or short-term wins?

A Global Conversation Balancing Long vs Short Term Marketing Strategies

How to Thrive Globally - From Good to Great

With Kantar, Metro Bank, Vodafone Smart Tech and Unilever
s
According to recent research, British-based brands are in crisis and being outperformed on the local and global stage.

How to Thrive Globally - From Good to Great

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