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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Media Planning Under The Spotlight: Challenging Trends in an Uncomfortable Conversation

By James Smyllie

Media Plans event The Marketing Society Singapore
A review of the recent Uncomfortable Conversations event which debated the notion that all media plans now look the same which concluded that with measurement bias towards digital, commercial incentives and declining full-channel planning expertise, unless we challenge this system, effectiveness will continue to suffer.

Published on: 23 March 2026

Member Interview with Anam Amin

Anam Amin
Member Interview with Anam Amin, Head of Marketing

Published on: 18 March 2026

Member Interview with Julia Galina

Julia Galina
Member Interview with Julia Galina, Chief Growth and Marketing Officer

Published on: 16 March 2026

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Case studies

Behind the Scenes: Marketing for Positive Change

What the judges thought

By Rachel Letham

highly commended entry from Ogilvy and Mayor of London in the Marketing for Positive Change category from The Marketing Society Global Awards 2024
Find out more about the highly commended entry from Ogilvy and Mayor of London in the Marketing for Positive Change category from The Marketing Society Global Awards 2024

Published on: 6 February 2025

Behind the Scenes: Creative Strategy

What the judges thought

By Rachel Letham

Creative Strategy winner from The Marketing Society Global Awards 2024
Find out more about the winning entry from Leo Burnett and McDonald's in the Creative Strategy category from The Marketing Society Global Awards 2024

Published on: 6 February 2025

Behind the Scenes: Brand Communication (Medium)

What the judges thought...

By Rachel Letham

Brand Communication winner from The Marketing Society Global Awards 2024
Find out more about the winning entry from Ogilvy and Dove in the Brand Communication (Medium) and Brand Purpose categories from The Marketing Society Global Awards 2024

Published on: 18 December 2024

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Podcasts

B2B Marketing Innovation For Future Creative Success

Uber for Business' Marketing Director for EMEA & APAC, Victoria Kerr, shares why she believes B2B marketing is capitalising on B2C innovations to become more...

https://podcasts.marketingsociety.com/episode/b2b-marketing-innovation-for-future-creative-success 18.129850333333334 2024-03-19T10:05:00.000Z
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Videos

Inspiring Minds: Why Great Innovation Needs Great Marketing

Source: Unsplash, Credit: Johannes Plenio

Innovation needs marketing to create disruption and purpose in real life and marketers need to be included in development discussions earlier in the innovati

Inspiring Minds: Why Great Innovation Needs Great Marketing

Community Collabor-eight: Empathy and Productivity

Source: Unsplash, Credit: Alex Green

As we look to the year ahead, how can we ensure that we balance our own well-being with higher motivation and productivity as a team?

Community Collabor-eight: Empathy and Productivity

Flexible Marketing Expertise: Are You Ready for Open Talent

Source: Unsplash, Credit: Nguyen Dang Hoang Nhu

As the world around us changes rapidly, marketing leaders need to be able to pivot, accelerate and innovate with speed and agility.

Flexible Marketing Expertise: Are You Ready for Open Talent

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