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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The CEO Conversation with Michelle Mitchell

By Rachel Letham

Michelle Mitchell and Sophie Devonshire
Insights and key take away points from the CEO Conversation event with Michelle Mitchell, CEO Cancer Research UK which was held under Chatham House rules.

Published on: 28 May 2026

Why Marketing’s Future Belongs to the Clear, Connected and Human

By Samit Mehrotra

Panel discussion pic from the Conference
The companies that will win in marketing are not those with the most tools or the most data, but those that can cut through internal complexity, connect technology to real business outcomes, and keep human judgement at the heart of every decision.

Published on: 26 May 2026

Modern CMOs are Trapped

By David Ko

Group photo from the Navigate: Now & Next 2026 Hong Kong conference at Meta
The discussion explored how marketing effectiveness is being weakened by short-term optimisation, fragmented measurement, and over-reliance on AI-driven efficiency, while reinforcing the need for stronger brand building, long-term thinking, and clearer strategic discipline.

Published on: 26 May 2026

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Case studies

The Marketing Society Global Awards 2025: Creative Strategy

£5m to £15m

The Marketing Society Global Awards 2025: Brand Communication Medium Winner
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Creative Strategy Winner was Heritage Editions: How Dulux showed its class through classic literature

Published on: 5 July 2025

The Marketing Society Global Awards 2025: Brand Communication Medium Winner

£5m to £15m

The Marketing Society Global Awards 2025: Brand Communication Medium Winner
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Brand Communication (Medium £5m -£15m) Winner was Heritage Editions: How Dulux showed its class through classic literature

Published on: 5 July 2025

The Marketing Society Global Awards 2025: Brand Communication Small Winner

Under £5m

The Marketing Society Global Awards 2025: Brand Communication Small Winner Charlie Bigham
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Brand Communication (Small - under £5m) Winner was Choosing Inconvenience in the Convenience Category: How Charlie Bigham’s Went From Niche to Mainstream

Published on: 5 July 2025

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Podcasts

Unofficial Partner - Cause and Effect: Sponsorship's Attribution Problem

Cause and effect. If this then that. Attribution is the holy grail of marketing. The quest to provide evidence of the impact of a sports sponsorship on the...

https://podcasts.marketingsociety.com/episode/unofficial-partner-cause-and-effect-sponsorships-attribution-problem 50.79484445 2024-04-05T14:04:00.000Z

Taking TV insights into data-driven marketing

Understanding why we love TV characters can show us how we need to relate to consumers, according to Jeremy Nye, Senior Insight Manager, Global at Just Eat...

https://podcasts.marketingsociety.com/episode/taking-tv-insights-into-data-driven-marketing 23.17888435 2024-04-02T14:43:00.000Z

Distilling the future of marketing with Diageo insights

Diageo's Chief Innovation Officer, Mark Sandys, talks about the brand's Distilled report about future consumer behaviour trends on the Shiny New Object podcast...

https://podcasts.marketingsociety.com/episode/distilling-the-future-of-marketing-with-diageo-insights 35.51585333333333 2024-03-27T13:28:00.000Z
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Videos

Leading Global Teams Virtually

Source: Pexels Credit: Anna Shvets

In this session, we explored how Covid-19 has changed the way of working.

Leading Global Teams Virtually

Under the Spotlight with Sir Geoff Palmer

Sir Geoff Palmer

Sir Geoff has been featured on many news programmes discussing the street names and statues dedicated to historic characters involved with the slave trade.

Under the Spotlight with Sir Geoff Palmer

How We Pay: The Impact of Covid-19 On Consumer Attitudes to Digital Payments

Source: Pexels Credit: Ivan Samkov

In this Society webinar, Blackhawk Network discussed the rise of payment solutions, examining how digital payments have been used and what changes in behavio

How We Pay: The Impact of Covid-19 On Consumer Attitudes to Digital Payments

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