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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Explaining the bebot makeup trend

Written by Canvas8

makeup trends
This article explores the viral TikTok "bebot makeup" trend is putting a spotlight on the Philippines' quietly booming beauty industry, which also signalling a broader shift in global beauty standards that brands should pay close attention to.

Published on: 26 March 2026

What CFOs Actually Want from Marketing Leaders

By Alicia Coghlan

Modern office with creative contrast
A practical, first-hand guide to why marketing and finance misunderstand each other and how marketing leaders can reframe their language, thinking and approach to build genuine credibility with CFOs.

Published on: 26 March 2026

We Built the Most Human Brand in Brooklyn With AI Doing the Unglamorous Heavy Lifting

By Ebaid Albast

Ramblin Chicken posters
In this article Ramblin' Chick's Ebaid Albast argues that AI shouldn’t be used to generate content, it should be used to pressure-test thinking, so humans can build sharper, more distinctive brands instead of faster, more forgettable ones.

Published on: 26 March 2026

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Case studies

The Marketing Society GCC Awards 2025 Winner: Best Use of Media

The Marketing Society GCC Awards 2025 Winner: Best use of media
On Tuesday, 24 June, the region's marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards. Best use of media winners Madagascar National Tourism Board and Whereisthis.

Published on: 26 June 2025

The Marketing Society GCC Awards 2025 Winner: Business to Business

The Marketing Society GCC Awards 2025 Winner: Business to Business
On Tuesday, 24 June, the region's marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards. Business to Business winners IBM and Weber Shandwick MENAT.

Published on: 26 June 2025

The Marketing Society GCC Awards 2025 Winner: Successful and Effective Partnerships

The Marketing Society GCC Awards 2025 Winner: Successful and Effective Partnerships
On Tuesday, 24 June, the region's marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards. Successful and Effective Partnerships Madagascar National Tourism Board and Whereisthis

Published on: 26 June 2025

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Podcasts

AI & Content Creation for All Marketers

Bimbo Bakeries USA's Senior Director of Media, Analytics and Content, Marie Casimir Fallon, believes in the power of AI to boost capabilities for low-budget...

https://podcasts.marketingsociety.com/episode/ai-content-creation-for-all-marketers 24.58862585 2024-04-09T09:24:00.000Z

Unofficial Partner - Cause and Effect: Sponsorship's Attribution Problem

Cause and effect. If this then that. Attribution is the holy grail of marketing. The quest to provide evidence of the impact of a sports sponsorship on the...

https://podcasts.marketingsociety.com/episode/unofficial-partner-cause-and-effect-sponsorships-attribution-problem 50.79484445 2024-04-05T14:04:00.000Z
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Videos

Under the Spotlight with Sir Geoff Palmer

Sir Geoff Palmer

Sir Geoff has been featured on many news programmes discussing the street names and statues dedicated to historic characters involved with the slave trade.

Under the Spotlight with Sir Geoff Palmer

How We Pay: The Impact of Covid-19 On Consumer Attitudes to Digital Payments

Source: Pexels Credit: Ivan Samkov

In this Society webinar, Blackhawk Network discussed the rise of payment solutions, examining how digital payments have been used and what changes in behavio

How We Pay: The Impact of Covid-19 On Consumer Attitudes to Digital Payments

How To Live And Breathe Your Brand Purpose As A Leader

Source: Unsplash, Credit: Anne Nygård

How To Live And Breathe Your Brand Purpose As A Leader

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