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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Member Interview with Christophe Castagnera

Member Interview with Christophe Castagnera, Head of Strategy and Experience Advisory

Member Interview with Christopher Cormier

Member Interview with Christopher Cormier, Head of Personal Care and Household Essentials, Walmart Connect and Member of The New York Board

The Incredible, Invisible Power of Sound

A The Marketing Society Learning Lab

By Rachel Letham

The Marketing Society Learning Lab on sonic branding revealed how sound works as a powerful, unconscious tool for brands to capture attention, convey meaning instantly and create lasting emotional connections.

Case studies

2022 TMS Awards Winner, Nationwide Building Society

Evolving Nationwide back into a building society

The lines between building societies and banks had blurred and Nationwide needed to set itself apart in order to build a powerful brand long-term.

2022 TMS Awards Winner, Dove

Taking on Taking Selfies.

Dove has been at the forefront of the self-esteem and beauty conversation since the Campaign for Real Beauty in 2004. But by 2021, the conversation had changed.

2022 TMS Awards Winner, Metro Bank

Getting lockdown start-ups, up and running

When ‘lockdown’ suddenly became the word on everyone’s lips, we had to drastically change our strategy to match new and different customer needs.

Podcasts

Switching from radio to digital through favourite content

Driving radio listeners to digital content is easy if you understand their drivers. For Idil Cakim, Senior Vice President, Research and Insights at Audacy, Inc...

https://podcasts.marketingsociety.com/episode/switching-from-radio-to-digital-through-favourite-content 22.545850333333334 2024-04-23T09:56:00.000Z

The Whole Marketer Ep120 - Impact with guest Scott Morrison

Episode #120. This episode is a leadership topic on Impact and the methodology of an impactful leader.

Creating impact is an important skill for marketers as...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep120-impact-with-guest-scott-morrison 43.086020133333335 2024-04-23T06:00:00.000Z

Honing in on the ‘S’ of E S G – a critical component of the sustainability journey with Beth Knight, Social Impact and Sustainability Director

Honing in on the ‘S’ of E S G – a critical component of the sustainability journey

ESG – environmental, social, governance, a subject that has been an...

https://podcasts.marketingsociety.com/episode/honing-in-on-the-s-of-e-s-g-a-critical-component-of-the-sustainability-journey-with-beth-knight-social-impact-and-sustainability-director 47.283372916666664 2024-04-22T09:37:00.000Z

Videos

Events & Exhibitions were a key part of the marketing mix for many brands prior to the pandemic; with marketers needing to pivot to virtual engagements a

Singapore Monthly Circle: Events/Exhibitions in Marketing post COVID-19

Explore key principles from Caspar Craven's book, Be More Human – Rethinking the Rules of High-Performance Te

The Uplifters Series: How to Achieve Big Bold Goals by Being Human

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