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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Earning brand loyalty amid uncertainty

Written by Canvas8

Chinese Products Market
As economic uncertainty reshapes spending habits, brands must earn loyalty through transparent pricing, tangible value and everyday convenience rather than relying on habit or discounts alone, insights from Canvas8

Published on: 15 June 2026

How AI is Reshaping the Consumer Journey

Sophie Devonshire at Navigate Now & Next
As AI transforms the way consumers discover, evaluate and purchase products, brands must rethink how they show up online. This session explored the growing influence of AI on shopping behaviour and what marketers need to do to remain visible and relevant in an increasingly AI-driven marketplace.

Published on: 12 June 2026

Why the Future Belongs to Brands Built to Last

By Nicky Smith

Nicky Smith Gain at Navigate Now & Next
Heritage brands face a unique challenge: balancing innovation with the authenticity and trust that have been built over decades. This article explores how established brands can evolve, remain relevant, and thrive in an increasingly AI-driven and fast-changing world.

Published on: 8 June 2026

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Case studies

The Marketing Society Global Awards 2025: Business to Business - Small

Stand+
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Business to Business Small Winners Stand+ Rewriting the Rules of Performance Footwear

Published on: 5 July 2025

The Marketing Society Global Awards 2025: Business to Business - Large

marketing-society-global-awards-2025-business-business-large
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Business to Business Large Winners - From Quantity to Quality: Unisys’s AI-Driven Lead Generation Revolution

Published on: 5 July 2025

The Marketing Society Global Awards 2025: Best Brand Marketing Team

The Marketing Society Global Awards 2025: Best Brand Marketing Team
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Best Brand Marketing Team Winners, Monzo

Published on: 5 July 2025

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Podcasts

The Whole Marketer Ep120 - Impact with guest Scott Morrison

Episode #120. This episode is a leadership topic on Impact and the methodology of an impactful leader. 

Creating impact is an important skill for marketers as...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep120-impact-with-guest-scott-morrison 43.086020133333335 2024-04-23T06:00:00.000Z

Honing in on the ‘S’ of E S G – a critical component of the sustainability journey with Beth Knight, Social Impact and Sustainability Director

Honing in on the ‘S’ of E S G – a critical component of the sustainability journey

ESG – environmental, social, governance, a subject that has been an...

https://podcasts.marketingsociety.com/episode/honing-in-on-the-s-of-e-s-g-a-critical-component-of-the-sustainability-journey-with-beth-knight-social-impact-and-sustainability-director 47.283372916666664 2024-04-22T09:37:00.000Z

Why organisations need to align sales and marketing

Although alignment between sales and marketing functions seems a no brainer, most organisations fail to do it and miss out on enhancing their creative...

https://podcasts.marketingsociety.com/episode/why-organisations-need-to-align-sales-and-marketing 22.227591833333335 2024-04-16T13:25:00.000Z
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Videos

A Global Conversation: Top Talent Tactics

Source: Unsplash, Credit: Mimi Thian

Right now, there is a battle for talent – a fierce competition to attract the right talent with not only the skills for the role, but who fits the company cu

A Global Conversation: Top Talent Tactics

Awards Showcase 2022

Awards Showcase

Each year, we bring a selection of our most recent The Marketing Society Awards winners to reveal the never-before-heard insights behind their award-winning

Awards Showcase 2022

LOVEWORK: Book Launch

Lovework

Life provides a unique opportunity to do great things and help make the world a better place.

LOVEWORK: Book Launch

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