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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

AI Beyond Efficiency

Unlocking Growth, Creativity, and Cultural Impact for Brands

By Lars Maehler

Lars Maehler Hong Kong The Marketing Society Conference
Lars Maehler argues that marketers should move beyond using AI solely for cost-cutting efficiency and embrace it as a co-creator that amplifies human creativity to generate new revenue streams and transformative customer experiences.

Published on: 23 November 2025

The Changemakers Conference 2025 Singapore

The Human Advantage: What AI Can’t Replicate

By Peter Dixon

Peter Dixon and Lawrence Liew The Marketing Society Singapore Conference
Speakers at The Changemakers Conference 2025 Singapore explained that AI's true value lies not in replacing human creativity but in amplifying it, and success depends on maintaining human-centered principles like empathy, meaning, and trust writes Prophet's Peter Dixon in his post event review.

Published on: 23 November 2025

It's time to put human connection right at the heart of marketing

The Changemakers Conference 2025 London and Singapore

By Michael Pring

The Marketing Society Singapore Conference 2025
A review of The Changemakers Conference 2025 in Singapore and London by Michael Pring. Two energising and uplifting events which revealed that marketing’s future lies in blending data-driven innovation with human connection, storytelling and purposeful brand creativity.

Published on: 20 November 2025

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Case studies

2022 TMS Awards Winner, O2 in Fortnite

Reimagining live experiences in the virtual world

Source: O2 Awards Entry
O2 has been a proud supporter of live music events for over 15 years with venues across the UK. But when the pandemic hit, those doors were shuttered.

Published on: 4 July 2022

2022 TMS Awards Winner, Childline

Nobody Is Normal: How going deeper with data unlocked insight and innovation

Source: Childline Awards Entry
The UK’s young people were in a mental health crisis. Childline was perfectly placed to help.

Published on: 4 July 2022

2022 TMS Awards Winner, Cadbury Caramilk

Who knew loudmouth Australians could sell so much chocolate? We did.

Source: Cadbury Awards Entry
Other than great sporting rivalry, Australia isn’t known for giving the UK too much in the way of real value. I mean like real value.

Published on: 4 July 2022

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Podcasts

The Whole Marketer Ep123 - Empowerment with guest Ellie Norman

Episode #123. This episode is leadership skill on empowerment – a fundamental pillar of the Whole Marketer approach in order to create a wave of successful and...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep123-empowerment-with-guest-ellie-norman 35.135652783333335 2024-05-14T06:00:00.000Z

Marketing magic with creative & media optimisation

Bayer's Global Head of Data Driven Marketing, Emre Acikel, has found the recipe for marketing magic by combining creative and media analysis and optimisation...

https://podcasts.marketingsociety.com/episode/marketing-magic-with-creative-media-optimisation 27.855653333333333 2024-05-08T10:19:00.000Z

The Whole Marketer Ep122 - Representation with guest Nishma Patel Robb

Episode #122. Representation is the topic discussed in this episode, a skill for all marketers to ensure we are connecting and communicating with different...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep122-representation-with-guest-nishma-patel-robb 47.48416945 2024-05-07T06:00:00.000Z
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Videos

Marketing the Renaissance: How Do We Lead the Recovery

Marketing the Renaissance

Over the pandemic, many companies pressed pause and erred on the side of caution.

Marketing the Renaissance: How Do We Lead the Recovery

Inspiring Minds: Leading with Purpose

Leading with Purpose

Leading with purpose, especially while navigating so much uncertainty and change as we have over the past year or so, requires resilience.

Inspiring Minds: Leading with Purpose

Trendspotting with MadeBrave

Trendspotting

While Creative PR is nothing new, it is a crucial component for telling and shaping your brand story.

Trendspotting with MadeBrave

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