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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Sandra Samhoun

Sandra Samhoun
Member Interview with Sandra Samhoun, Marketing Manager, Majid Al Futtaim

Published on: 26 January 2026

Member Interview with Neil Dennis

Neil Dennis
Member Interview with Neil Dennis, CEO GAIN Experience

Published on: 26 January 2026

Member Interview with Andrei Iordache

By Andrei Iordache

Andrei Iordache
Member Interview with Andrei Iordache, Strategy and Business Insights

Published on: 23 January 2026

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Case studies

2022 TMS Awards Winner, O2 in Fortnite

Reimagining live experiences in the virtual world

Source: O2 Awards Entry
O2 has been a proud supporter of live music events for over 15 years with venues across the UK. But when the pandemic hit, those doors were shuttered.

Published on: 4 July 2022

2022 TMS Awards Winner, Childline

Nobody Is Normal: How going deeper with data unlocked insight and innovation

Source: Childline Awards Entry
The UK’s young people were in a mental health crisis. Childline was perfectly placed to help.

Published on: 4 July 2022

2022 TMS Awards Winner, Cadbury Caramilk

Who knew loudmouth Australians could sell so much chocolate? We did.

Source: Cadbury Awards Entry
Other than great sporting rivalry, Australia isn’t known for giving the UK too much in the way of real value. I mean like real value.

Published on: 4 July 2022

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Podcasts

Proving the return on marketing investment

On the latest Shiny New Object podcast, we explore how data-driven B2B marketers can quantify both the tangible financial impact of marketing as well as...

https://podcasts.marketingsociety.com/episode/proving-the-return-on-marketing-investment 24.555653333333332 2024-05-14T14:32:00.000Z

The Whole Marketer Ep123 - Empowerment with guest Ellie Norman

Episode #123. This episode is leadership skill on empowerment – a fundamental pillar of the Whole Marketer approach in order to create a wave of successful and...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep123-empowerment-with-guest-ellie-norman 35.135652783333335 2024-05-14T06:00:00.000Z

Marketing magic with creative & media optimisation

Bayer's Global Head of Data Driven Marketing, Emre Acikel, has found the recipe for marketing magic by combining creative and media analysis and optimisation...

https://podcasts.marketingsociety.com/episode/marketing-magic-with-creative-media-optimisation 27.855653333333333 2024-05-08T10:19:00.000Z
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Videos

Creativity during COVID-19 with Channel 4's Jon Snow

Jon Snow

Channel 4's longest-running presenter, Jon, joins us to discuss almost five decades he's had in journalism and the public eye, as well as his career highs an

Creativity during COVID-19 with Channel 4's Jon Snow

Leadership In Uncertain Times: Deliver

Source: Unsplash, Credit: Yannik Mika

In the final instalment of our three-part series on COVID-19 and the future economic outlook requiring marketing leaders to lead in ways they have never had

Leadership In Uncertain Times: Deliver

Customer Journey Is More Than Just a Journey

Source: Unsplash, Credit: Kun Fotografi

Explore the experiences, challenges and changes in the customer journey post COVID-19.

Customer Journey Is More Than Just a Journey

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