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Latest Think Pieces

Fellows interview with Jessica Myers

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Fellows interview with Jessica Myers Chief Customer Officer at The Very Group.

Fellows interview with Rebecca Dibb-Simkin

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Fellows interview with Rebecca Dibb-Simkin Chief Marketing & Product Officer at Octopus Energy Group.

Fellows interview with Julie Doleman

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Fellows interview with Julie Doleman, former Managing Director at Entain.

Case studies

2021 TMS Awards winner, Tesco Supermarket Sweep

Tesco X Supermarket Sweep

ss
In 2019, Tesco were celebrating their 100th birthday which provided an opportunity to re-assert great value; a metric that had been declining over time.

2021 TMS Awards commended, LADbible Group

LADx

ladx
We sought to launch a display video advertising product that addressed some of the key industry issues surrounding inventory transparency and value, questionable view-ability and brand-safety head-on. ​​​​​​​

2021 TMS Awards winner, Starling Bank

How a shed helped Starling become the fastest growing business bank in Europe

STARLING
Starling is a truly incredible business. Launched in 2014 as one of the UK’s first ‘challenger banks’ it modelled itself around the needs of the modern consumer.

Podcasts

The Whole Marketer Ep121 - Psychological Biases with guest Richard Shotton

Episode #121. Today’s episode is a technical skill on psychological biases, where we’ll discuss the patterns found in decision-making that marketers can use to...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep121-psychological-biases-with-guest-richard-shotton 37.383925 2024-04-30T06:00:00.000Z

Balancing the basics & transformation in data driven marketing

Find out why Foundation & Transformation together move the needle for data driven marketers, from Global VP Digital & e-Commerce of Mars Pet Nutrition...

https://podcasts.marketingsociety.com/episode/balancing-the-basics-transformation-in-data-driven-marketing 26.512253333333334 2024-04-29T08:06:00.000Z

Switching from radio to digital through favourite content

Driving radio listeners to digital content is easy if you understand their drivers. For Idil Cakim, Senior Vice President, Research and Insights at Audacy, Inc...

https://podcasts.marketingsociety.com/episode/switching-from-radio-to-digital-through-favourite-content 22.545850333333334 2024-04-23T09:56:00.000Z

Videos

We all know that going green is good for the world, but what are the implications for business?

A Global Conversation | The Fight Against Climate Change – Cop26 Special

Discover how to outperform your competitors in the demanding age of customer experience.

A Global Conversation: Success in The Age of Customer Experience

Each year, we gather our industry's best and brightest for the marketing day out that always gets people talking. Sir Tim Smit shares with us why marketers are essential.

Why Marketers Are Essential