Content Hub

Featured

Latest Think Pieces

SXSW London 2025: The Zeitgeist of the Beautiful Collisions

By Tanvir Siddiqui

Deepak Chopra and guests at SXSW London 2025
From AI to psychedelics, brand love to sleep health -the maiden SXSW in London hit like a sugar rush. Member Tanvir Siddiqui gives his review of SXSW London 2025.

Member Interview with David Pugh-Jones

Image created by The Marketing Society
Member Interview with David Pugh-Jones, Chief Marketing Officer

Member Interview with Enshe Manto

Image created by The Marketing Society
Member Interview with Ense Manto, Strategy Director and Chief of Staff, Kenvue APAC

Case studies

2022 TMS Awards Commended, KP Snacks

A Tyrrellbly, Tyrrellbly Good Innings

Source: KP Snacks Awards entry
Tyrrells, a premium sharing crisp brand, drove both premium credentials and category value through consistent investment in a distinctive brand platform.

2022 TMS Awards Commended, The National Lottery

Celebrating Our Players' Role In Olympic And Paralympic Success

Source: TNL Awards Entry
Our Olympic and Paralympic success is a great example of how the National Lottery “Makes Extraordinary Happen for Everyone”.

2022 TMS Awards Commended, Barclays

Marketing That Made Money Work For The Nation

Source: Barclays Awards Entry
We decided to tackle the UK’s dysfunctional relationship with money head on. Our promise to “Make Money Work For You” flipped the script.

Podcasts

Episode 2: The power of entrepreneurial thinking for brands: Lucky Saint

This episode is the second in our series on entrepreneurial thinking, or channelling the best of start up energy, that can benefit any brand, whatever the size...

https://podcasts.marketingsociety.com/episode/episode-2-the-power-of-entrepreneurial-thinking-for-brands 27.18476145 2024-05-15T13:30:00.000Z

Proving the return on marketing investment

On the latest Shiny New Object podcast, we explore how data-driven B2B marketers can quantify both the tangible financial impact of marketing as well as...

https://podcasts.marketingsociety.com/episode/proving-the-return-on-marketing-investment 24.555653333333332 2024-05-14T14:32:00.000Z

Videos

Kevin has spearheaded creative strategies at global advertising giants including Ogilvy, Saatchi & Saatchi and Wieden & Kennedy.

The Creative Nudge by Kevin Chesters

Over the pandemic, many companies pressed pause and erred on the side of caution.

Marketing the Renaissance: How Do We Lead the Recovery

Leading with purpose, especially while navigating so much uncertainty and change as we have over the past year or so, requires resilience.

Inspiring Minds: Leading with Purpose