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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Average Just Became AI. Excellence Didn't

A review of Navigate Now and Next Dubai 2026

By Neda Lazic

Navigate: Now & Next 2026 Dubai
Reflecting on Navigate Now and Next in Dubai, Neda Lazic argues AI makes access easy but not excellence: trust, judgement and storytelling remain the real differentiators, and marketing has always just been matchmaking.

Published on: 17 June 2026

Where is your brand’s AI signal leading to?

A review of Navigate Now and Next Dubai 2026

By Anismita Ghosh

Navigate: Now & Next 2026 UAE
AI adoption is no longer in question. Anismita Ghosh writes how Navigate Now and Next Dubai showed having tools is not enough: structure, not technology, decides who turns signals into fast action and who stays stuck theorising.

Published on: 17 June 2026

Navigate Now & Next 2026 - The Conversation Goes Global

By Rachel Letham

The Marketing Society Navigate Now & Next Scotland
The pace of digital and technological change has never been greater, bringing with it extraordinary opportunities to drive growth, build brands and deliver exceptional customer experiences. A summary of our global Navigate Now and Next series from five of our hubs.

Published on: 17 June 2026

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Case studies

The Marketing Society Global Awards 2025: Successful and Effective Partnerships

How Coca-Cola transformed its Olympic partnership to win over Gen Z
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Successful and Effective Partnerships Winner - How Coca-Cola transformed its Olympic partnership to win over Gen Z

Published on: 5 July 2025

The Marketing Society Global Awards 2025: Not for Profit Marketing

Mental health is a big issue; this is how Every Mind Matters is making it smaller
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Not for Profit Marketing Winners - Mental health is a big issue; this is how Every Mind Matters is making it smaller

Published on: 5 July 2025

The Marketing Society Global Awards 2025: Marketing Transformation

In our transformation era: a whole new flight path
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Transformation Winners - In our transformation era: a whole new flight path

Published on: 5 July 2025

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Podcasts

Episode 2: The power of entrepreneurial thinking for brands: Lucky Saint

This episode is the second in our series on entrepreneurial thinking, or channelling the best of start up energy, that can benefit any brand, whatever the size...

https://podcasts.marketingsociety.com/episode/episode-2-the-power-of-entrepreneurial-thinking-for-brands 27.18476145 2024-05-15T13:30:00.000Z

Proving the return on marketing investment

On the latest Shiny New Object podcast, we explore how data-driven B2B marketers can quantify both the tangible financial impact of marketing as well as...

https://podcasts.marketingsociety.com/episode/proving-the-return-on-marketing-investment 24.555653333333332 2024-05-14T14:32:00.000Z
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Videos

Highlight: UAE Conference 2022 | Changemakers: Ignite

UAE Conference highlight

Highlight: UAE Conference 2022 | Changemakers: Ignite

Highlight: The Marketing Society Annual Conference 2022 | Changemakers Ignite

Conference highlight

Highlight: The Marketing Society Annual Conference 2022 | Changemakers Ignite

Marketing On the Frontline | Olena Martynova

The Marketing Society Annual Conference 2022 | Changemakers Ignite
Marketing On the Frontline | Olena Martynova

Marketing on the front line of war: a story of resilience, courage, igniting change and coming together under the most difficult of circumstances.

Marketing On the Frontline | Olena Martynova

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