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Latest Think Pieces

Member Interview with Emma Gordon

By Emma Gordon

Emma Gordon
Member Interview with Emma Gordon, Owner/Director, Bydand Strategic Communications

Member Interview with Malena Roche

Malena Roche
Member Interview with Malena Roche, Senior Social Media Consultant, Ignited Insights - Self Employed

Shaping the Future with AI

insights from the Connection Circle

By Rachel Letham

Member of The Marketing Society in a Connection Circle at an event
In a recent Conversation Circle, three marketing leaders revealed that AI leadership is fundamentally a marketing skill set combining personal learning commitment, strategic deployment focused on competitive advantage and the courage to experiment fast while bringing teams along.

Case studies

2022 TMS Awards Commended, Tesco

Little Helps Day

Source: Tesco Awards Entry
Taking advantage of the trust radio delivers, 22 stories were told across 26 radio stations, each tailored to the local region or context in which they were played out.

2022 TMS Awards Commended, FOR Cardiff

#FORaSaferCardiff

Source: FOR Awards Entry
To make women in Cardiff feel safer when alone and to offer refuge for those who are vulnerable, through the development of a ‘Safe Places’ network.

2022 TMS Awards Commended, Homebase

A Brand Led Business Renovation

Source: Homebase Awards Entry
Destined for the scrapheap, this paper outlines how its new owner Hilco, instead delivered a truly remarkable turnaround of the business.

Podcasts

The Whole Marketer Ep125 - Burnout with guest Alan Trice

Episode #125. The Burnout Miniseries ep2 – Continuing our focus on burnout, this episode discusses the experience of a high-achieving marketer who went through...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep125-burnout-with-guest-alan-trice 34.28449583333333 2024-05-28T06:00:00.000Z

CPG Marketing & Retail Media

On this episode of the Shiny New Object Podcast, Chobani's Brett Richardson discusses leveraging retailer data sources like Kroger's Stratum to gain audience...

https://podcasts.marketingsociety.com/episode/cpg-marketing-retail-media 31.279455783333333 2024-05-21T08:27:00.000Z

The Whole Marketer Ep124 - Burnout with guest Dr Fiona Crichton

Episode #124. The Burnout Miniseries ep1 – Understanding burnout through a scientific lens is the focus of this episode, shining a light on the signs of burnout...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep124-burnout-with-guest-dr-fiona-crichton 44.96770695 2024-05-21T06:00:00.000Z

Videos

Discover:

Jon Levy | You're invited: The Art & Science of Cultivating Influence

Brave Get Together Roundtable with Pizza Hut

In this session, we explored how Covid-19 has changed the way of working.

Leading Global Teams Virtually