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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Changemakers Conference 2025 in The UAE

Museum of the Future, Dubai

The Marketing Society UAE Conference 2025
A roundup of The UAE Changemakers Conference 2025 which reveals how leaders can navigate current challenges by leveraging marketing thinking, mastering existing tools over chasing innovation and creating value through perception and authenticity.

Published on: 23 November 2025

The CMO’s Existential Choice

By David Billings

David Billings EPAM
CMOs chasing short-term automation with AI risk relegating their marketing departments to the past, orchestration as a new operating model is the way forward. Empathy Lab's David Billings explains.

Published on: 23 November 2025

From Links to Answers and SEO to GEO

By David Ketchum

Robot searching out targets
As AI agents replace search engines, David Ketchum explains that marketers must shift from keyword optimization to 'Share of Model'.

Published on: 23 November 2025

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Case studies

2022 TMS Awards Commended, Costa Coffee

From Generosity Comes Loyalty

Source: Unsplash, Credit: Mike Kenneally
Costa Coffee has played a leading role in shaping the character of the UK café market since 1971, capturing hearts, minds and coffee habits.

Published on: 5 July 2022

2022 TMS Awards Commended, Chelsea Football Club

The 5th Stand

Source: Unsplash, Credit: Jannes Glas
With hundreds of millions of fans around the world and a stadium capacity of 42,000 the creation of a new stand was needed.

Published on: 5 July 2022

2022 TMS Awards Winner, School of Marketing

Mentoring Gen Z Programme

Source: Awards Entry
School of Marketing launched a ‘pro bono’ mentoring programme with support from the DM Trust, to help young people aged 18 to 28, called Mentoring Gen Z.

Published on: 5 July 2022

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Podcasts

The Whole Marketer Ep126 - Burnout with guest Rowan Morrison

Episode #126. The Burnout Miniseries ep3 – The third episode in our burnout series, raising awareness to the physical, mental and emotional exhaustion that...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep126-burnout-with-guest-rowan-morrison 41.33102638333333 2024-06-04T06:00:00.000Z

UNOFFICIAL PARTNER - The Most Valuable Shirt in Sport

Football shirts are front page news in England and Germany in the last week, so this is a timely conversation about our relationship with sports jerseys, and...

https://podcasts.marketingsociety.com/episode/unofficial-partner-the-most-valuable-shirt-in-sport 55.66581111666667 2024-05-29T13:13:00.000Z

The Whole Marketer Ep125 - Burnout with guest Alan Trice

Episode #125. The Burnout Miniseries ep2 – Continuing our focus on burnout, this episode discusses the experience of a high-achieving marketer who went through...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep125-burnout-with-guest-alan-trice 34.28449583333333 2024-05-28T06:00:00.000Z
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Videos

Singapore Monthly Circle: Events/Exhibitions in Marketing post COVID-19

Source: Unsplash, Credit: Rodolfo Cuadros

Events & Exhibitions were a key part of the marketing mix for many brands prior to the pandemic; with marketers needing to pivot to virtual engagements a

Singapore Monthly Circle: Events/Exhibitions in Marketing post COVID-19

The Uplifters Series: How to Achieve Big Bold Goals by Being Human

Caspar Craven

Explore key principles from Caspar Craven's book, Be More Human – Rethinking the Rules of High-Performance Te

The Uplifters Series: How to Achieve Big Bold Goals by Being Human

The Digital Day

Digital Day

The Digital Day was designed by and for leaders like you.

The Digital Day

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