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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Alex Malouf

Alex Malouf
Member Interview with Alex Malouf, Founder, Narrative Shapers

Published on: 27 June 2026

Navigate: Now & Next 2026 Dubai

Navigate: Now & Next 2026 Dubai
Highlights and insights from Navigate: Now and Next 2026 Dubai. Building AI capability, not renting it. The discussions centred on listening before creating, with social intelligence, agentic operating systems and brand memory identified as the foundation no tool alone can replace. The emphasis was on personalisation over averaging, premium environments outperforming generic reach, and the traditional funnel giving way to single-moment, creator-led journeys, with marketing success increasingly dependent on judgement and structure rather than the technology itself.

Published on: 17 June 2026

In a world where everyone has AI, what becomes valuable?

By Noura Haggag

Navigate: Now & Next 2026 Dubai
Reflecting on Navigate Now and Next Dubai, Noura Haggag argues AI makes execution easy but scales whatever you give it, including poor positioning. As building gets simpler, judgement and market context matter most.

Published on: 17 June 2026

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Case studies

The Marketing Society Global Awards 2025: Brand Communication Large (Highly Commended)

£15m+

The Marketing Society Global Awards. Brand Communication (Large £15m+) Highly Commended Very
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Brand Communication (Large £15m+) Highly Commended was Finding Our Flamingos: How harnessing culture restored Very’s sparkle

Published on: 7 August 2025

The Marketing Society Global Awards 2025: Brand Communication Large (Highly Commended)

£15m+

The Marketing Society Global Awards 2025: Brand Communication Large Highly Commended
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Brand Communication (Large £15m+) Highly Commended was Curry's: Beyond Techspectations

Published on: 7 August 2025

The Marketing Society Global Awards 2025: Brand Communication Medium (Highly Commended)

£5m to £15m

The Marketing Society Global Awards 2025: Brand Communication Medium Highly Commended
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Brand Communication (Medium £5m -£15m) Highly Commended was How We Gave Co-op’s Quiet Decency A Shot in the Arm.

Published on: 7 August 2025

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Podcasts

CPG Marketing & Retail Media

On this episode of the Shiny New Object Podcast, Chobani's Brett Richardson discusses leveraging retailer data sources like Kroger's Stratum to gain audience...

https://podcasts.marketingsociety.com/episode/cpg-marketing-retail-media 31.279455783333333 2024-05-21T08:27:00.000Z

The Whole Marketer Ep124 - Burnout with guest Dr Fiona Crichton

Episode #124. The Burnout Miniseries ep1 – Understanding burnout through a scientific lens is the focus of this episode, shining a light on the signs of burnout...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep124-burnout-with-guest-dr-fiona-crichton 44.96770695 2024-05-21T06:00:00.000Z
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Videos

The Marketing Society Annual Conference 2022 | Changemakers Ignite

Conference 2022

In a time when the world is constantly changing, it is more important than ever for marketers to dare to make a difference and lead the change in both busine

The Marketing Society Annual Conference 2022 | Changemakers Ignite

An extraordinary story of service, community and innovation | Dr Usha Kim

The Marketing Society Annual Conference 2022 | Changemakers Ignite
Usha King

Dr Usha Kim told the story of Aravind Eye Care System and how they are tackling eye health in India.

An extraordinary story of service, community and innovation | Dr Usha Kim

Marketing Society Scotland 2022 Highlights

Marketing Society Scotland 2022 Highlights

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