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Latest Think Pieces

My Anthropy 2026 Reflections

By Michael Sani

John O'Brien at Anthropy 2026
Michael Sani, Chief Exploration Officer at our always-on listening platform, Play Verto shares his thoughts on Anthropy 2026.

Trust, Truth and Blind Spots: Reflections from Anthropy 2026

By Michael Bayler

Sophie Devonshire hosting a panel at Anthropy 26
Michael Bayler's impressions of Anthropy 2026 - a highly satisfying and valuable experience.

Breaking the ‘Sea of Sameness’: Why Marketers Must Rethink Media Mix, Measurement and Trust

By Jacqui Lim

Uncomfortable Conversation The Marketing Society Sinagpore
Mediacorp's Jacqui Lim on the gap between what marketers know works - broad, omnichannel strategies - and what they actually do (defaulting to the same narrow, easy-to-measure performance channels) and what they need to do to address this.

Case studies

The Marketing Society Global Awards 2025: Marketing Transformation

In our transformation era: a whole new flight path
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Transformation Winners - In our transformation era: a whole new flight path

The Marketing Society Global Awards 2025: Marketing Innovation and Technology

MARKETING INNOVATION AND TECHNOLOGY 
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Innovation and Technology Winners: Daisy vs Scammers

The Marketing Society Global Awards 2025: Marketing For Positive Change

The Marketing Society Global Awards 2025: Marketing For Positive Change
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing for Positive Change Winners Pioneering Responsible Marketing for People, Planet and Profit

Podcasts

The Whole Marketer Ep125 - Burnout with guest Alan Trice

Episode #125. The Burnout Miniseries ep2 – Continuing our focus on burnout, this episode discusses the experience of a high-achieving marketer who went through...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep125-burnout-with-guest-alan-trice 34.28449583333333 2024-05-28T06:00:00.000Z

CPG Marketing & Retail Media

On this episode of the Shiny New Object Podcast, Chobani's Brett Richardson discusses leveraging retailer data sources like Kroger's Stratum to gain audience...

https://podcasts.marketingsociety.com/episode/cpg-marketing-retail-media 31.279455783333333 2024-05-21T08:27:00.000Z

The Whole Marketer Ep124 - Burnout with guest Dr Fiona Crichton

Episode #124. The Burnout Miniseries ep1 – Understanding burnout through a scientific lens is the focus of this episode, shining a light on the signs of burnout...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep124-burnout-with-guest-dr-fiona-crichton 44.96770695 2024-05-21T06:00:00.000Z

Videos

Dr Usha Kim told the story of Aravind Eye Care System and how they are tackling eye health in India.

An extraordinary story of service, community and innovation | Dr Usha Kim

Marketing Society Scotland 2022 Highlights

Highlight: UAE Conference 2022 | Changemakers: Ignite