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Latest Think Pieces

Member Interview with Mohamed Helmy

Mohamed Hemly
Member Interview with Mohamed Helmy, Paid Marketing Lead

The Red Pill Series: Why the CMOs leading successful AI adoption are the ones still learning

By Joe Hildebrand

AI transformation strategy session at night

The marketing leaders getting the most from AI aren’t the ones with the best tools or the biggest budgets. They’re the ones who are personally, visibly and...

Member Interview with Alex O'Rourke

Alex O'Rourke
Member Interview with Alex O'Rourke, Founder, LockSmith

Case studies

The Marketing Society Global Awards 2025: Marketing Innovation and Technology

MARKETING INNOVATION AND TECHNOLOGY 
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Innovation and Technology Winners: Daisy vs Scammers

The Marketing Society Global Awards 2025: Marketing For Positive Change

The Marketing Society Global Awards 2025: Marketing For Positive Change
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing for Positive Change Winners Pioneering Responsible Marketing for People, Planet and Profit

The Marketing Society Global Awards 2025: Global Marketing Excellence

The Marketing Society Global Awards Global Marketing Excellence
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Global Marketing Excellence Winners - How a successful global model seamlessly adapts to local market conditions to fuel worldwide growth

Podcasts

UNOFFICIAL PARTNER - The Most Valuable Shirt in Sport

Football shirts are front page news in England and Germany in the last week, so this is a timely conversation about our relationship with sports jerseys, and...

https://podcasts.marketingsociety.com/episode/unofficial-partner-the-most-valuable-shirt-in-sport 55.66581111666667 2024-05-29T13:13:00.000Z

The Whole Marketer Ep125 - Burnout with guest Alan Trice

Episode #125. The Burnout Miniseries ep2 – Continuing our focus on burnout, this episode discusses the experience of a high-achieving marketer who went through...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep125-burnout-with-guest-alan-trice 34.28449583333333 2024-05-28T06:00:00.000Z

CPG Marketing & Retail Media

On this episode of the Shiny New Object Podcast, Chobani's Brett Richardson discusses leveraging retailer data sources like Kroger's Stratum to gain audience...

https://podcasts.marketingsociety.com/episode/cpg-marketing-retail-media 31.279455783333333 2024-05-21T08:27:00.000Z

Videos

In a time when the world is constantly changing, it is more important than ever for marketers to dare to make a difference and lead the change in both busine

The Marketing Society Annual Conference 2022 | Changemakers Ignite

Dr Usha Kim told the story of Aravind Eye Care System and how they are tackling eye health in India.

An extraordinary story of service, community and innovation | Dr Usha Kim

Marketing Society Scotland 2022 Highlights