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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Navigate: Now & Next - Shaping what matters

Where the sharpest marketing minds in Hong Kong landed on what actually drives growth when the noise of AI, data, and digital transformation is stripped away.

By Wendy Choy

A panel discussion in the Navigate: Now & Next 2026 HK session
A reflection from Navigate: Now and Next (Hong Kong), shaped both behind the scenes and on stage. Drawing on planning discussions and the event itself, this piece explores where marketers are converging on what matters most - from AI and trust to the balance between brand and performance.

Published on: 26 May 2026

The Gap Is Not Capability. It is Architecture

AI is not exposing a capability gap in marketing organisations. It is exposing an architecture gap.

By Susan Tucker

Navigate: Now & Next Singapore Panel discussion
An event takeaway from Navigate: Now & Next 2026 Singapore, exploring why the biggest marketing challenge of the AI era is not the technology itself, but how marketing functions are designed to use it

Published on: 25 May 2026

Member Interview with Madelina Cretu

Madelina Cretu
Member Interview with Madelina Cretu, Marketing Director, Ex Alcatel-Lucent

Published on: 22 May 2026

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Case studies

The Marketing Society Global Awards 2025: Successful and Effective Partnerships

How Coca-Cola transformed its Olympic partnership to win over Gen Z
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Successful and Effective Partnerships Winner - How Coca-Cola transformed its Olympic partnership to win over Gen Z

Published on: 5 July 2025

The Marketing Society Global Awards 2025: Not for Profit Marketing

Mental health is a big issue; this is how Every Mind Matters is making it smaller
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Not for Profit Marketing Winners - Mental health is a big issue; this is how Every Mind Matters is making it smaller

Published on: 5 July 2025

The Marketing Society Global Awards 2025: Marketing Transformation

In our transformation era: a whole new flight path
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Transformation Winners - In our transformation era: a whole new flight path

Published on: 5 July 2025

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Podcasts

The Whole Marketer Ep127 - Burnout with guest Molly Innes

Episode #127. The Burnout Miniseries ep4 – we’re continuing our focus on burnout and how together, we can raise awareness to prevent it and support each other...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep127-burnout-with-guest-molly-innes 33.75769305 2024-06-11T06:00:00.000Z

The Whole Marketer Ep126 - Burnout with guest Rowan Morrison

Episode #126. The Burnout Miniseries ep3 – The third episode in our burnout series, raising awareness to the physical, mental and emotional exhaustion that...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep126-burnout-with-guest-rowan-morrison 41.33102638333333 2024-06-04T06:00:00.000Z
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Videos

Prestige & Power: Nation Branding at the Crossroads

Source: Canva
How can marketers channel the enthusiasm of 'citizen-customers'? Fend off bot-triggered publics?

Prestige & Power: Nation Branding at the Crossroads

The Marketing Society Global Conference 2021 | Changemakers Unite

Conference 2021

Be awed. Be electrified. 
Be part of the Changemakers experience.

The Marketing Society Global Conference 2021 | Changemakers Unite

Audience with Sara Tate

Audience with Sara Tate

Our Audience With An Author series will feature published authors from our community, and together we'll explore the insights from their books.

Audience with Sara Tate

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