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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Value of TV: A Behavioural Science Perspective

The Value of TV Thinkbox The Marketing Society
Thinkbox has released a new paper looking at the behavioural science behind why TV produces such strong results.

Published on: 10 March 2025

Member Interview with Oliver Budgen

Image created by The Marketing Society
Member Interview with Oliver Budgen, Founder & CEO, Bud

Published on: 10 March 2025

Member Interview with Khaled Elseginy

Image created by The Marketing Society
Member Interview with Khaled Elseginy, Sr Manager, Brand Communications, P&G

Published on: 10 March 2025

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Case studies

2021 TMS Awards commended, Macmillan Cancer Support

Macmillan: We stand for betterness

Macmillan
It’s hardest to make a brave new change in direction when everything appears to be running along nicely. But that’s exactly what Macmillan Cancer Support did.

Published on: 5 August 2021

2021 TMS Awards commended, Direct Line Group

Direct Line - We're On It

direct line
This paper is the story of how we successfully retired Winston Wolfe, in favour of a new long-term platform ‘We’re On It’.

Published on: 5 August 2021

2021 TMS Awards winner, Bodyform/Libresse (ESSITY)

The team that live fearlessly, so we can all live fearless

bodyform
3 years ago, Libresse/Bodyform was the first brand to show period blood in advertising. It was a breakthrough moment of bravery.

Published on: 5 August 2021

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Podcasts

The Whole Marketer Ep128 - Burnout with guest Briony Gunson

Episode #128. The Burnout Miniseries ep5 – the last episode in our mini-series on burnout shares the story of an agency marketer who, following her experience...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep128-burnout-with-guest-briony-gunson 42.44645555 2024-06-18T15:54:00.000Z

Episode 3: The power of entrepreneurial thinking for brands: Virgin Atlantic

This episode is the third in our series on entrepreneurial thinking, that can benefit any brand, whatever the size. In our first episode we looked at the...

https://podcasts.marketingsociety.com/episode/episode-3-the-power-of-entrepreneurial-thinking-for-brands-virgin-atlantic 29.20185 2024-06-11T14:11:00.000Z
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Videos

Customer Journey Is More Than Just a Journey

Source: Unsplash, Credit: Kun Fotografi

Explore the experiences, challenges and changes in the customer journey post COVID-19.

Customer Journey Is More Than Just a Journey

Inspiring Minds: Why Great Innovation Needs Great Marketing

Source: Unsplash, Credit: Johannes Plenio

Innovation needs marketing to create disruption and purpose in real life and marketers need to be included in development discussions earlier in the innovati

Inspiring Minds: Why Great Innovation Needs Great Marketing

Community Collabor-eight: Empathy and Productivity

Source: Unsplash, Credit: Alex Green

As we look to the year ahead, how can we ensure that we balance our own well-being with higher motivation and productivity as a team?

Community Collabor-eight: Empathy and Productivity

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