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Latest Think Pieces

How do marketers use AI without reinforcing bias?

By Roberto Moccia

Data review and analysis in office
This piece by Roberto Moccia looks at how using AI without critical oversight risks optimising biases which can lead to brands confidently making wrong decisions and what we can do to mitigate this. 

Navigating Challenge and Change: a review

By Tina Gupta

The Marketing Society event in Singapore
Tina Gupta's review of the recent Challenge and Change event reveals how in times of rapid change, senior leaders can navigate the uncertainty by shifting from reactive pressure and overwork to intentional leadership grounded in self-awareness and purpose.

Navigating Challenge and Change Starts From Within

Reflections from Navigating Challenge & Change

By Krishnan Menon

people attending The Marketing Society event in Singapore
Krishnan Manon reviews the recent Navigating Challenge and Change event with Yan Yi Chee who revealed how modern leaders can navigate our fast-paced world by focusing on self-awareness and internal clarity rather than simply pushing harder.

Case studies

2022 TMS Awards Commended, BT

How BT reconnected with the UK's small & medium businesses by being All Business. No Drama.

Source: BT awards entry
This is the story of a market-leading, fabric-of-the-nation company that realised it had become too disconnected from the people.

2022 TMS Awards Winner, CALM

The Invisible Opponent

Source: Awards Entry
Suicide should be considered a public health emergency in the UK, with 125 lives lost every week. Despite this, mental health is both hard to talk about and hard to understand.

2022 TMS Awards Commended, Omobono & Mitsubishi Chemical Advanced Materials

Source: Awards Entry
Mitsubishi Chemical Advanced Materials is a global manufacturer of high-performance thermoplastic materials. 

Podcasts

Think Equal - Leanne Foy meets Lucy d’Abo

This month, THINK EQUAL Project Director, Leanne Foy met Lucy d’Abo, workplace culture expert, entrepreneur and public speaker.

Together, Leanne and Lucy...

https://podcasts.marketingsociety.com/episode/think-equal-leanne-foy-meets-lucy-dabo 35.178666666666665 2024-07-18T07:15:00.000Z

Videos

Highlight: The Marketing Society Annual Conference 2022 | Changemakers Ignite

Marketing on the front line of war: a story of resilience, courage, igniting change and coming together under the most difficult of circumstances.

Marketing On the Frontline | Olena Martynova

Amplify Marketing Festival 2022 Highlights