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Cannes Lions 2025: What Top CMOs Really Think About Modern Marketing Leadership

Intriguing insights from six CMOs

Three CMOs on stage in panel interview with Sophie Devonshire
Two compelling CMO panels at Cannes Lions Festival of Creativity 2025 hosted by our very own CEO Sophie Devonshire at the Rotonde Stage laid bare the very the complex reality of being a top marketing leader today

Cannes Lions 2025: What Happens When Creativity Gets a Bionic Arm

Reflections from Cannes Lions 2025, where the future of creativity met the fundamental truths of human connection

By Raphael Bouquillon

SPCSHP in Cannes 2025

After a week at the Cannes Lions International Festival of Creativity with the SPCSHP & MSQ crew, one thing became crystal clear: if last year was about AI's...

Be Kind, Learn Lots: A Marketer's Manifesto for Enduring Relevance

By Richard Powell

half heart half brain AI generated image
Partners of The Marketing Society, Accenture song reflect on our Awards theme for this year "why marketing matters"

Case studies

2022 TMS Awards Commended, BT

How BT reconnected with the UK's small & medium businesses by being All Business. No Drama.

Source: BT awards entry
This is the story of a market-leading, fabric-of-the-nation company that realised it had become too disconnected from the people.

2022 TMS Awards Winner, CALM

The Invisible Opponent

Source: Awards Entry
Suicide should be considered a public health emergency in the UK, with 125 lives lost every week. Despite this, mental health is both hard to talk about and hard to understand.

2022 TMS Awards Commended, Omobono & Mitsubishi Chemical Advanced Materials

Source: Awards Entry
Mitsubishi Chemical Advanced Materials is a global manufacturer of high-performance thermoplastic materials. 

Podcasts

Think Equal - Leanne Foy meets Lucy d’Abo

This month, THINK EQUAL Project Director, Leanne Foy met Lucy d’Abo, workplace culture expert, entrepreneur and public speaker.

Together, Leanne and Lucy...

https://podcasts.marketingsociety.com/episode/think-equal-leanne-foy-meets-lucy-dabo 35.178666666666665 2024-07-18T07:15:00.000Z

The Whole Marketer Ep129 - Grief with guest Lucy Hudson

Episode #129. Understanding grief is the topic of this episode, an area of personal understanding to support ourselves but also others in our care that may be...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep129-grief-with-guest-lucy-hudson 50.1686868 2024-07-02T06:00:00.000Z

Videos

How To Live And Breathe Your Brand Purpose As A Leader

Channel 4's longest-running presenter, Jon, joins us to discuss almost five decades he's had in journalism and the public eye, as well as his career highs an

Creativity during COVID-19 with Channel 4's Jon Snow

In the final instalment of our three-part series on COVID-19 and the future economic outlook requiring marketing leaders to lead in ways they have never had

Leadership In Uncertain Times: Deliver