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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Understanding APAC's Gen Alpha

Written by Canvas8

Looking at Iphone
Gen Alpha isn't just "skibidi" slang and screens. With nearly half of Gen Alpha in APAC, these savvy digital natives are already influencing household spending and developing dreams for the future. To win them over, brands must bridge the gap between virtual play and real-world aspirations.

Published on: 23 April 2026

As AI scales, human judgment becomes the advantage

By Allison Beattie

Engaged conversation in a cozy workspace
When AI can generate content at scale, human experience, judgment and authenticity are our most powerful and irreplaceable competitive advantage, Allison Beattie explains why.

Published on: 23 April 2026

The Art Of (a good mental health) Conversation

By Mark Simmonds

Casual conversation in a cozy lounge
Discussing mental health is not always easy, but it’s better to have a clumsy chat than not have one at all. Mark Simmonds suggests pointers to help kick off that important conversation.

Published on: 21 April 2026

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Case studies

The Marketing Society Global Awards 2025: Brand Transformation (Highly Commended)

Nationwide London Underground Advert
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Brand Transformation Highly Commended was Finding our Inner Banker. Transforming a 141-year-old institution

Published on: 7 August 2025

The Marketing Society Global Awards 2025: Brand Communication Large (Highly Commended)

£15m+

The Marketing Society Global Awards. Brand Communication (Large £15m+) Highly Commended Very
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Brand Communication (Large £15m+) Highly Commended was Finding Our Flamingos: How harnessing culture restored Very’s sparkle

Published on: 7 August 2025

The Marketing Society Global Awards 2025: Brand Communication Large (Highly Commended)

£15m+

The Marketing Society Global Awards 2025: Brand Communication Large Highly Commended
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Brand Communication (Large £15m+) Highly Commended was Curry's: Beyond Techspectations

Published on: 7 August 2025

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Podcasts

The Whole Marketer Ep128 - Burnout with guest Briony Gunson

Episode #128. The Burnout Miniseries ep5 – the last episode in our mini-series on burnout shares the story of an agency marketer who, following her experience...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep128-burnout-with-guest-briony-gunson 42.44645555 2024-06-18T15:54:00.000Z

Episode 3: The power of entrepreneurial thinking for brands: Virgin Atlantic

This episode is the third in our series on entrepreneurial thinking, that can benefit any brand, whatever the size. In our first episode we looked at the...

https://podcasts.marketingsociety.com/episode/episode-3-the-power-of-entrepreneurial-thinking-for-brands-virgin-atlantic 29.20185 2024-06-11T14:11:00.000Z

The Whole Marketer Ep127 - Burnout with guest Molly Innes

Episode #127. The Burnout Miniseries ep4 – we’re continuing our focus on burnout and how together, we can raise awareness to prevent it and support each other...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep127-burnout-with-guest-molly-innes 33.75769305 2024-06-11T06:00:00.000Z
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Videos

2023 Star Awards Highlights

2023 Star Awards Highlights

The Digital Day England 2023

Credit: Bright Sign

Digital Day was a full day to immerse yourself in all things digital where we heard from top tech experts about the latest trends, programmes and platforms,

The Digital Day England 2023

Prestige & Power: Nation Branding at the Crossroads

Source: Canva
How can marketers channel the enthusiasm of 'citizen-customers'? Fend off bot-triggered publics?

Prestige & Power: Nation Branding at the Crossroads

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