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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

The CEO Conversation with Michelle Mitchell

By Rachel Letham

Insights and key take away points from the CEO Conversation event with Michelle Mitchell, CEO Cancer Research UK which was held under Chatham House rules.

Why Marketing’s Future Belongs to the Clear, Connected and Human

By Samit Mehrotra

The companies that will win in marketing are not those with the most tools or the most data, but those that can cut through internal complexity, connect technology to real business outcomes, and keep human judgement at the heart of every decision.

Modern CMOs are Trapped

By David Ko

The discussion explored how marketing effectiveness is being weakened by short-term optimisation, fragmented measurement, and over-reliance on AI-driven efficiency, while reinforcing the need for stronger brand building, long-term thinking, and clearer strategic discipline.

Case studies

The Marketing Society Global Awards 2025: Brand Communication Large (Highly Commended)

£15m+

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Brand Communication (Large £15m+) Highly Commended was Finding Our Flamingos: How harnessing culture restored Very’s sparkle

The Marketing Society Global Awards 2025: Brand Communication Large (Highly Commended)

£15m+

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Brand Communication (Large £15m+) Highly Commended was Curry's: Beyond Techspectations

The Marketing Society Global Awards 2025: Brand Communication Medium (Highly Commended)

£5m to £15m

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Brand Communication (Medium £5m -£15m) Highly Commended was How We Gave Co-op’s Quiet Decency A Shot in the Arm.

Podcasts

Toxic Free Circularity and How Degrowth Equals Greater Profits, with Paul Foulkes-Arellano, Founder, Circuthon Consulting

Degrowth equals greater profits – and big disruptions are coming…

In this episode we got to talk to the brilliant Paul Folkes Arellano about circularity, and...

https://podcasts.marketingsociety.com/episode/toxic-free-circularity-and-how-degrowth-equals-greater-profits-with-paul-foulkes-arellano-founder-circuthon-consulting 50.3327347 2024-06-20T10:31:00.000Z

The Whole Marketer Ep128 - Burnout with guest Briony Gunson

Episode #128. The Burnout Miniseries ep5 – the last episode in our mini-series on burnout shares the story of an agency marketer who, following her experience...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep128-burnout-with-guest-briony-gunson 42.44645555 2024-06-18T15:54:00.000Z

Episode 3: The power of entrepreneurial thinking for brands: Virgin Atlantic

This episode is the third in our series on entrepreneurial thinking, that can benefit any brand, whatever the size. In our first episode we looked at the...

https://podcasts.marketingsociety.com/episode/episode-3-the-power-of-entrepreneurial-thinking-for-brands-virgin-atlantic 29.20185 2024-06-11T14:11:00.000Z

Videos

The Ogilvy Lecture 2023

2023 Star Awards Highlights

Digital Day was a full day to immerse yourself in all things digital where we heard from top tech experts about the latest trends, programmes and platforms,

Content Hub

Featured

Cannes 2025 Spotlight

Our First Play Verto Pulse Survey

Why Marketing Matters

Latest Think Pieces

The CEO Conversation with Michelle Mitchell

Why Marketing’s Future Belongs to the Clear, Connected and Human

Modern CMOs are Trapped

Case studies

The Marketing Society Global Awards 2025: Brand Communication Large (Highly Commended)

The Marketing Society Global Awards 2025: Brand Communication Large (Highly Commended)

The Marketing Society Global Awards 2025: Brand Communication Medium (Highly Commended)

Podcasts

Toxic Free Circularity and How Degrowth Equals Greater Profits, with Paul Foulkes-Arellano, Founder, Circuthon Consulting

The Whole Marketer Ep128 - Burnout with guest Briony Gunson

Episode 3: The power of entrepreneurial thinking for brands: Virgin Atlantic

Videos

The Ogilvy Lecture 2023

The Ogilvy Lecture 2023

2023 Star Awards Highlights

2023 Star Awards Highlights

The Digital Day England 2023

The Digital Day England 2023