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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Member Interview with Pooja Sookur

Member Interview with Pooja Sookur, Managing Partner - Digital Strategy and Operations at Freedom

B2B Buying Behaviour is Changing: How to Engage Your Defensive Buying Groups

B2B buying behaviour is changing, and fast. Today’s buying groups are more cautious, independent, and risk-averse than ever before, making the traditional, bottom-of-funnel marketing tactics less effective. A new article from INFUSE offers practical guidance to help marketers adapt to these shifts.

Navigating the Short Attention Economy: A Marketer’s Guide

By Lex Bradshaw-Zanger

In today’s digital era, attention has become the rarest and most valuable commodity. We asked our Members what keeps them up at night and 69% of people in our first pulse survey with Play Verto said “winning attention”. So we asked Lex Bradshaw-Zanger to share his insight into navigating the short attention economy.

Case studies

2020 Brave Awards commended, Bodyform

'Viva la vulva' When the world was dancing around the issue, we made it sing

Truly brave work doesn’t just reflect culture, it changes it.

2020 Brave Awards commended, Heinz

How seriously good marketing turned a featherweight into a contender

It was the David and Goliath of condiments. Heinz may be a household name, but when it came to mayonnaise, we were small fry.

2020 Brave Awards winner, Diageo Bar Academy

An audacious digital experiment to unleash the power of bar professionals

Objective: Bar Professionals have enormous power over which brands are served, how well they are served and the experiences our drinkers have when they go out.

Podcasts

The Whole Marketer Ep107 - Strategic Insights with guest Febronia Ruocco

Episode #107. This episode discusses a technical skill on strategic insight, which is fundamental in building a long-term strategy that drives the commercial...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep107-strategic-insights-with-guest-febronia-ruocco 30.97216945 2023-11-21T07:00:00.000Z

Leading Conversations - Mental and Brain Health

Episode 2

In this episode, Barry talks to Janice Hutchinson from ICAS and Mick Doran from Noggin the Brain People about Mental & Brain Health. Tune in for some...

https://podcasts.marketingsociety.com/episode/leading-conversations-mental-and-brain-health 41.106339166666665 2023-11-10T09:15:00.000Z

Sustainability Squad Podcast - Sacred Groves: a case study. Putting the E into ESG

Hosted out of the UAE, the sustainability squad was created to bring together a group of members to help drive change around ESG and help curate high-quality...

https://podcasts.marketingsociety.com/episode/sustainability-squad-podcast-sacred-groves-a-case-study-putting-the-e-into-esg 35:29 Thu, 09 Nov 2023 09:00:00 +0000