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Latest Think Pieces

Marketing’s Power Problem: A Moment to Reflect and Act

Reflections from The Global Conversation

By Annabel Venner

Sophie Devonshire and Rory Sutherland
Insights from the recent Global Conversation on marketing's enduring problem with its reputation within business featuring Rory Sutherland who explained the issue and suggested ways in which we can change this.

Member Interview with Joyce Tsang

Joyce Tsang
Member Interview with Joyce Tsang, Lead Content Strategist, 90 Seconds

Member Interview with Max Puzyrev

Max Puzyrev
Member Interview with Max Puzyrev, Head of CRM, SEVEN

Case studies

Leading The Personalisation Conversation

In partnership with Meta

Personalisation
MR PORTER's Sabah Naqushbandi, Costa Coffee's Becky Brock, Homeserve's Roisin Donnelly, Direct Line Group's Mark Evans and former Müller's Michael Inpong shared their wisdom, experiences and challenges round personalisation and privacy in a candid discussion. 

Rebranding a business to one new name

By Ruth Saunders

brainstorm
Fellow of The Marketing Society Ruth Saunders from Galleon Blue and Simonetta Rigo, CMO at Tilney Smith & Williamson, share the story behind a successful initiative and outlines the implications for anyone looking at similar challenges.

Marketing Transformation 2021

Lessons from The Marketing Society's Awards

By Accenture

transformation
In this report, brought to you by Accenture Interactive and The Marketing Society, we look at three insights to guide your transformation journey, drawn from our 2021 awards.

Podcasts

Think Equal Podcase - Leanne Foy meets Mariagrazia De Angelis

This month, THINK EQUAL Project Director, Leanne Foy meets Mariagrazia De Angelis, General Manager, Middle East and North Africa at LANDOR & FITCH.

Mariagrazia...

https://podcasts.marketingsociety.com/episode/think-equal-podcase-leanne-foy-meets-mariagrazia-de-angelis 24:03 Fri, 03 Nov 2023 09:00:00 +0000

Leading Conversations - Building a successful marketing Agency

In this first short series, The Lane Agency speaks to a number of senior leaders within the Marketing industry in Scotland, discussing a wide range of topics -...

https://podcasts.marketingsociety.com/episode/lane-agency-starting-a-marketing-agency 43:16 Fri, 27 Oct 2023 11:30:00 +0100

In Conversation With: Allyson Stewart-Allen: Foreign Fails Part 3

Welcome to In Conversation With a new mini-series podcast from The Marketing Society. With Rachel Letham Head of Content and Communications, “in conversation...

https://podcasts.marketingsociety.com/episode/in-conversation-with-allyson-stewart-allen-foreign-fails-part-3 17:17 Fri, 27 Oct 2023 09:00:00 +0100

Videos

St Andrew's Day Celebration: The LaFontaines

Sustainability is humanity’s biggest innovation challenge, and every company’s biggest business opportunity.

Brand conversations on sustainability, with LANDOR & FITCH

What is the specific digital case study that you would like to showcase to the world?

Standard Chartered Bank: bank from home and digital-first