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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Interview with Jamie McCall

CMO, Barbour

jamieweb

You spent 20 years at Nike. What’s the single biggest lesson you learned about keeping a global brand innovative — and how has that shaped your approach at...

Published on: 25 March 2026

Everyone's Automating. Almost Nobody's Growing.

Collaborating with holographic intelligence
This piece from Tina Chu argues that AI's true value isn't cost-cutting efficiency it's unlocking previously unaffordable revenue strategies and a future of `bilingual' marketers who can orchestrate AI systems while retaining the human empathy and strategic direction.

Published on: 24 March 2026

A Different Question: Rethinking Trust For A New Era

By Michael Bayler

Robot reading a newspaper
Authentitas' Michael Bayler on why trust is no longer a communications problem. In an age of disinformation and AI-generated reality, what audiences need isn't reassurance, it's proof.

Published on: 23 March 2026

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Case studies

2022 TMS Awards Winner, Nationwide Building Society

Evolving Nationwide back into a building society

Source: Unsplash, Credit: drmakete lab
The lines between building societies and banks had blurred and Nationwide needed to set itself apart in order to build a powerful brand long-term.

Published on: 4 July 2022

2022 TMS Awards Winner, Dove

Taking on Taking Selfies.

Source: Dove Awards Case Study
Dove has been at the forefront of the self-esteem and beauty conversation since the Campaign for Real Beauty in 2004. But by 2021, the conversation had changed.

Published on: 4 July 2022

2022 TMS Awards Winner, Metro Bank

Getting lockdown start-ups, up and running

Source: Unsplash, Credit: Paul Fiedler
When ‘lockdown’ suddenly became the word on everyone’s lips, we had to drastically change our strategy to match new and different customer needs.

Published on: 27 June 2022

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Podcasts

Think Equal Podcase - Leanne Foy meets Mariagrazia De Angelis

This month, THINK EQUAL Project Director, Leanne Foy meets Mariagrazia De Angelis, General Manager, Middle East and North Africa at LANDOR & FITCH.

Mariagrazia...

https://podcasts.marketingsociety.com/episode/think-equal-podcase-leanne-foy-meets-mariagrazia-de-angelis 24:03 Fri, 03 Nov 2023 09:00:00 +0000

Leading Conversations - Building a successful marketing Agency

In this first short series, The Lane Agency speaks to a number of senior leaders within the Marketing industry in Scotland, discussing a wide range of topics -...

https://podcasts.marketingsociety.com/episode/lane-agency-starting-a-marketing-agency 43:16 Fri, 27 Oct 2023 11:30:00 +0100
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Videos

Carousell - finding small business success online

car
This digital case study looks at how Hong Kong online retailer Carousell found success online - part of our Facebook Curated content series.

Carousell - finding small business success online

Social trends untapped, with Hootsuite

f

It’s been a dark year. These 2021 social trends will light the way forward.

Social trends untapped, with Hootsuite

Demodern—Creative Technologies - a case study on digital change

​​Hi! My name is Kristian Kerkhoff, a co-owner, managing director (and still a designer at heart), of Demodern—Creative Technologies. ​​We founded the agency in 2008. That was the time when the digital change became socially noticeable.

Demodern—Creative Technologies - a case study on digital change

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