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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Emma Gordon

By Emma Gordon

Emma Gordon
Member Interview with Emma Gordon, Owner/Director, Bydand Strategic Communications

Published on: 28 January 2026

Member Interview with Malena Roche

Malena Roche
Member Interview with Malena Roche, Senior Social Media Consultant, Ignited Insights - Self Employed

Published on: 28 January 2026

Shaping the Future with AI

insights from the Connection Circle

By Rachel Letham

Member of The Marketing Society in a Connection Circle at an event
In a recent Conversation Circle, three marketing leaders revealed that AI leadership is fundamentally a marketing skill set combining personal learning commitment, strategic deployment focused on competitive advantage and the courage to experiment fast while bringing teams along.

Published on: 27 January 2026

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Case studies

2021 TMS Awards commended, Toyota

TOYOTA YARIS: How the new Toyota Yaris turned conventions on their head

yaris
For the most important launch in Toyota’s history, we ‘flipped’ everything.

Published on: 12 August 2021

2021 TMS Awards commended, Macmillan Cancer Support

Macmillan: We stand for betterness

Macmillan
It’s hardest to make a brave new change in direction when everything appears to be running along nicely. But that’s exactly what Macmillan Cancer Support did.

Published on: 5 August 2021

2021 TMS Awards commended, Direct Line Group

Direct Line - We're On It

direct line
This paper is the story of how we successfully retired Winston Wolfe, in favour of a new long-term platform ‘We’re On It’.

Published on: 5 August 2021

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Podcasts

In Conversation With: Allyson Stewart-Allen: Foreign Fails Part 2

Welcome to In Conversation With a new mini-series podcast from The Marketing Society. With Rachel Letham Head of Content and Communications, “in conversation...

https://podcasts.marketingsociety.com/episode/in-conversation-with-allyson-stewart-allen-foreign-fails-part-2 19:03 Wed, 25 Oct 2023 09:00:00 +0100

Slow down to get better results from your design strategy

Slow design is the future of marketing, according to Rebecca McCowan, Design Lead at the Coca-Cola Company and our latest guest on the Shiny New Object Podcast...

https://podcasts.marketingsociety.com/episode/slow-down-to-get-better-results-from-your-design-strategy 26:51 Tue, 24 Oct 2023 09:55:00 +0100

In Conversation With: Allyson Stewart-Allen: Foreign Fails Part 1

Welcome to In Conversation With a new mini-series podcast from The Marketing Society. With Rachel Letham Head of Content and Communications, “in conversation...

https://podcasts.marketingsociety.com/episode/in-conversation-with-allyson-stewart-allen-foreign-fails-part-1 13:31 Mon, 23 Oct 2023 19:45:00 +0100
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Videos

Herbs'Oil: the Hawaiian spirit and being digital-first

h
Herbs’Oil: Initial Challenges and How Being Digital-First Has Helped During Times of Change

Herbs'Oil: the Hawaiian spirit and being digital-first

Brave Get Together 2020 - highlights from the day

bt
Pay to access all the day's sessions on demand, available until 1 December 2020

Brave Get Together 2020 - highlights from the day

DUBAI: BRAND CONVERSATIONS ON SUSTAINABILITY WITH LANDOR & FITCH

Sustainability webinar image

Sustainability is humanity’s biggest innovation challenge, and every company’s biggest business opportunity.

DUBAI: BRAND CONVERSATIONS ON SUSTAINABILITY WITH LANDOR & FITCH

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