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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Media Planning Under The Spotlight: Challenging Trends in an Uncomfortable Conversation

By James Smyllie

Media Plans event The Marketing Society Singapore
A review of the recent Uncomfortable Conversations event which debated the notion that all media plans now look the same which concluded that with measurement bias towards digital, commercial incentives and declining full-channel planning expertise, unless we challenge this system, effectiveness will continue to suffer.

Published on: 23 March 2026

Member Interview with Anam Amin

Anam Amin
Member Interview with Anam Amin, Head of Marketing

Published on: 18 March 2026

Member Interview with Julia Galina

Julia Galina
Member Interview with Julia Galina, Chief Growth and Marketing Officer

Published on: 16 March 2026

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Case studies

2022 TMS Awards Winner, The Ozone Project

Powering the Premium Web

Source: The Ozone Project Awards entry
The Ozone Project is a technology and data-led digital advertising platform built for brands by the UK's leading publishers.

Published on: 27 June 2022

2022 TMS Awards Winner, Tesco Christmas 2021

Harnessing the Spirit of the Nation to create Fame and Drive Growth

Source: Tesco Awards entry
Tesco’s 2021 Christmas campaign was the tricky ‘second album’ to the hugely successful performance of ‘No Naughty List’ in 2020.

Published on: 27 June 2022

2022 TMS Awards Winner, EY-Parthenon

EY-Parthenon Reshaping Results

EY Awards entry
The British economy has faced a turbulent couple of years, with Brexit uncertainty preceding the mayhem caused by the Covid-19 pandemic.

Published on: 27 June 2022

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Podcasts

In Conversation With: Allyson Stewart-Allen: Foreign Fails Part 3

Welcome to In Conversation With a new mini-series podcast from The Marketing Society. With Rachel Letham Head of Content and Communications, “in conversation...

https://podcasts.marketingsociety.com/episode/in-conversation-with-allyson-stewart-allen-foreign-fails-part-3 17:17 Fri, 27 Oct 2023 09:00:00 +0100

In Conversation With: Allyson Stewart-Allen: Foreign Fails Part 2

Welcome to In Conversation With a new mini-series podcast from The Marketing Society. With Rachel Letham Head of Content and Communications, “in conversation...

https://podcasts.marketingsociety.com/episode/in-conversation-with-allyson-stewart-allen-foreign-fails-part-2 19:03 Wed, 25 Oct 2023 09:00:00 +0100

Slow down to get better results from your design strategy

Slow design is the future of marketing, according to Rebecca McCowan, Design Lead at the Coca-Cola Company and our latest guest on the Shiny New Object Podcast...

https://podcasts.marketingsociety.com/episode/slow-down-to-get-better-results-from-your-design-strategy 26:51 Tue, 24 Oct 2023 09:55:00 +0100
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Videos

McDonald's Hong Kong: a digital transformation case study

McDonald's Hong Kong: revamping an app and targeted advertising

Why is digital transformation important for McDonald’s Hong Kong?

In

McDonald's Hong Kong: a digital transformation case study

St Andrew's Day Celebration: The LaFontaines

St Andrew's Day Celebration: The LaFontaines

Brand conversations on sustainability, with LANDOR & FITCH

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Sustainability is humanity’s biggest innovation challenge, and every company’s biggest business opportunity.

Brand conversations on sustainability, with LANDOR & FITCH

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