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Latest Think Pieces

Dispatch from Davos: Davos Is Not a Brand or Narrative Exercise. It’s an Execution Test

By Noha Habib

Davos World Economic Forum

Every January, Davos becomes shorthand for visibility, access, and influence. From the outside, it looks like a carefully devised stage for innovative ideas...

If Gulf marketing is booming, why does your agency roster still look like 2005

By Nick Walsh

The UAE
The Gulf's marketing ambition is accelerating but commercial terms, pitch processes and buying frameworks filter out mid-sized independents. Migrate's Nick Walsh sets out what needs to change for a healthier agency ecosystem that gives clients real choice

Member Interview with Haris Munif

Haris Munif
Member Interview with Marketing Haris Munif, Head of Marketing - Asia, Middle East and Africa, HMD

Case studies

2021 TMS Awards winner, Bodyform/Libresse (ESSITY)

The team that live fearlessly, so we can all live fearless

bodyform
3 years ago, Libresse/Bodyform was the first brand to show period blood in advertising. It was a breakthrough moment of bravery.

2021 TMS Awards commended, Tesco

A commitment to serve all of Britain's shoppers

tesco
Despite significant gains due to their recommitment to helpfulness, in 2018 Tesco were still trailing behind both their target and competitors when it came to trust.

2021 TMS Awards winner, Transport for London

Covid response campaign

tfl
London, and transport in London, are unique, with a unique set of challenges. The city is big, diverse, opinionated and wilful.

Podcasts

The FList 2023 - Creatives taking responsibility for people and planet

“There’s really no way you can say you don’t know this is a dangerous activity at this point”

Making a return to the podcast, we caught up with Duncan Meisel...

https://podcasts.marketingsociety.com/episode/the-flist-2023-creatives-taking-responsibility-for-people-and-planet 41:15 Fri, 20 Oct 2023 13:52:00 +0100

Behind the Awards | Christmas with Camelot

With the dust having settled on The Marketing Society Awards for 2023, in this podcast we are joined by Chris Dunne, Head of Marketing at Thinkbox and the team...

https://podcasts.marketingsociety.com/episode/behind-the-awards-camelot 34:36 Thu, 12 Oct 2023 17:28:00 +0100

Videos

How are you upskilling yourself and your team to fulfil the needs of a rapidly changing economy?

A Global Conversation: Upskilling

Inspired by Letter to Zion, The BBN will be curating and amplifying Portrait of Black Britain taken by Cephas Williams - click on this link

Cephas Williams: Portrait of Black Britain

This year our awards went virtual, for the first time since we launched them in 1985.

Brave Awards 2020