Content Hub

All

Featured

Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Why Marketing Matters: The Campaigns that Changed Everything: Part 2

By Rachel Letham

Marketing campaigns of the 2000s and 2010s
To mark the 40th anniversary of The Marketing Society Global Awards, we created a Time Capsule in 2025. We asked the brightest minds in the industry gathered at our Awards Ceremony, one simple question: which campaigns prove that marketing truly matters? From Dove's Real Beauty Apple's iPod Silhouette, three iconic campaigns from the 2000s and 2010s prove that the greatest marketing doesn't sell products, it shapes culture, identity and drives the digital revolution.

Published on: 9 March 2026

Interview with Crawford Hollingworth

Founder, Department B – Human Advantage in an AI world

crawford headshot
We caught up with Crawford Hollingworth ahead of his appearance at Navigate Now and Next Scotland on 23 April

Published on: 9 March 2026

Why Marketing Matters: The Campaigns That Changed Everything: Part 1

By Rachel Letham

iconic brands of the 80s and 90s in marketing
To mark the 40th anniversary of The Marketing Society Global Awards, we created a Time Capsule in 2025. We asked the brightest minds in the industry gathered at our Awards Ceremony, one simple question: which campaigns prove that marketing truly matters? From Nike's Just Do It to British Airways' Face, three iconic campaigns from the 1980s and 90s prove that the greatest marketing doesn't sell products, it shapes culture and identity.

Published on: 6 March 2026

All Think Pieces

Case studies

Rebranding a business to one new name

By Ruth Saunders

brainstorm
Fellow of The Marketing Society Ruth Saunders from Galleon Blue and Simonetta Rigo, CMO at Tilney Smith & Williamson, share the story behind a successful initiative and outlines the implications for anyone looking at similar challenges.

Published on: 9 March 2022

Marketing Transformation 2021

Lessons from The Marketing Society's Awards

By Accenture

transformation
In this report, brought to you by Accenture Interactive and The Marketing Society, we look at three insights to guide your transformation journey, drawn from our 2021 awards.

Published on: 8 September 2021

2021 TMS Awards commended, Toyota

TOYOTA YARIS: How the new Toyota Yaris turned conventions on their head

yaris
For the most important launch in Toyota’s history, we ‘flipped’ everything.

Published on: 12 August 2021

See all case studies

Podcasts

Sustainability Squad Podcast - Marketing 4 Good

Hosted out of the UAE, the sustainability squad was created to bring together a group of members to help drive change around ESG and help curate high-quality...

https://podcasts.marketingsociety.com/episode/sustainability-squad-podcast-marketing-4-good 36:11 Fri, 06 Oct 2023 09:00:00 +0100
See all podcasts

Videos

DUBAI: BRAND CONVERSATIONS ON SUSTAINABILITY WITH LANDOR & FITCH

Sustainability webinar image

Sustainability is humanity’s biggest innovation challenge, and every company’s biggest business opportunity.

DUBAI: BRAND CONVERSATIONS ON SUSTAINABILITY WITH LANDOR & FITCH

A Global Conversation: Upskilling

Global Upskilling
How are you upskilling yourself and your team to fulfil the needs of a rapidly changing economy?

A Global Conversation: Upskilling

Cephas Williams: Portrait of Black Britain

bbn

Inspired by Letter to Zion, The BBN will be curating and amplifying Portrait of Black Britain taken by Cephas Williams - click on this link

Cephas Williams: Portrait of Black Britain

See all videos