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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Why we have to see Gen Z more clearly

a review of the New York Changemakers Conference 2025

Jon Evans System 1 Interviewing at The Marketing SocietyNew York Conference
A review of the 2025 The Marketing Society New York Changemakers Conference held at Advertising Week NY, from our Partner System1 on marketing that resonates with Gen Z.

Published on: 17 November 2025

Your AI Playbook to Applying AI - a new series with Monks

By Rachel Letham

AI Playbook series from Monks
AI is transforming marketing, and this series by Monks provides marketers with a practical playbook to applying AI in their business. With tangible tools and solutions, learn how to identify and create momentum to start your transformation, and leverage AI throughout your business.

Published on: 17 November 2025

Fellows Interview with Dr Mark Fowlestone

Dr Mark Fowlestone
Fellows Interview with Dr Mark Fowlestone, Owner and Founder, Multiply

Published on: 14 November 2025

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Case studies

2020 Brave Awards winner, Nationwide

The team that took on the savings crisis

bank
11 million people have less than £100 in savings. That’s a worryingly large amount of people who would struggle to cope financially if they received an unexpected bill.

Published on: 24 July 2020

2020 Brave Awards winner, Guinness Clear

Why Guinness dared to tell everyone to drink water when we reclaimed the Six Nations Sponsorship

guinness
Guinness Clear is the template for brave, responsible marketing. It’s the story of how, during our biggest sales moment of the year and first year of Six Nations sponsorship...

Published on: 24 July 2020

2019 Brave Awards commended, HSBC

Brand Revitalisation sponsored by Accenture

hsbc

This is the story of how HSBC made its international brand heritage relevant to the UK again – at a time when the country had decided to close itself off from...

Published on: 28 June 2019

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Podcasts

Behind the Awards | Christmas with Camelot

With the dust having settled on The Marketing Society Awards for 2023, in this podcast we are joined by Chris Dunne, Head of Marketing at Thinkbox and the team...

https://podcasts.marketingsociety.com/episode/behind-the-awards-camelot 34:36 Thu, 12 Oct 2023 17:28:00 +0100
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Videos

Impact of the postponement of 2020 Olympics

aiofe

We explored the impact of the postponement of the Olympics on governing bodies, athletes, sponsors and broadcasters.

Impact of the postponement of 2020 Olympics

A look to the future with Snap inc.

asmaa
With the impact of COVID-19 starting to be understood worldwide, we partnered up with our friends at Snap Inc. for a frank conversation on the future of marketing.

A look to the future with Snap inc.

Customer journey post-covid

hh global
Hosted by Darren Chuckry, Chair of The Marketing Society Hong Kong, we explored the experiences, challenges and changes in the customer journey post COVID-19.

Customer journey post-covid

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