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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Christophe Castagnera

Christophe Castagnera
Member Interview with Christophe Castagnera, Head of Strategy and Experience Advisory

Published on: 23 January 2026

Member Interview with Christopher Cormier

Christopher Cormier
Member Interview with Christopher Cormier, Head of Personal Care and Household Essentials, Walmart Connect and Member of The New York Board

Published on: 22 January 2026

The Incredible, Invisible Power of Sound

A The Marketing Society Learning Lab

By Rachel Letham

People listening to music
The Marketing Society Learning Lab on sonic branding revealed how sound works as a powerful, unconscious tool for brands to capture attention, convey meaning instantly and create lasting emotional connections.

Published on: 15 January 2026

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Case studies

2021 TMS Awards commended, Oatly

The New Word

Oatly
How Swedish brand Oatly created a new Cantonese word for plant-based milk so we could start a conversation about sustainability.

Published on: 4 August 2021

2021 TMS Awards winner, Unilever

Dove's First Refillable Deodorant

Dove
Plastic is a big problem. It is estimated that half of all the plastics ever manufactured have been made in the last 15 years.

Published on: 3 August 2021

2021 TMS Awards winner, Tesco

Innovating in a crisis, to cement a relationship with shoppers

tesco
Tesco believes in giving little helps to serve its shoppers. Clubcard, the nation’s largest and favourite loyalty program used by a whopping 16 million people is an important manifestation of that little help.

Published on: 3 August 2021

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Podcasts

The Whole Marketer Ep106 - Strategic Thinking with guest Zoe Scaman

Episode #106. The technical skill explored in this episode is strategic thinking - a fundamental skill for marketers to gain clarity on long-term choices and...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep106-strategic-thinking-with-guest-zoe-scaman 39:09 Tue, 26 Sep 2023 07:00:00 +0100

Boosting Q4 & beyond creative effectiveness

On this one-off episode of the Shiny New Object podcast, Tom Ollerton interviews Automated Creative's Amy Wright (Global Head of Creative Strategy) and Dan...

https://podcasts.marketingsociety.com/episode/boosting-q4-beyond-creative-effectiveness 18:38 Mon, 25 Sep 2023 12:37:00 +0100
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Videos

Amplify Marketing Festival 2020 | with Professor Mark Ritson and Rory Sutherland

amp

This year's Amplify Marketing Festival Ogilvy Lecture was given my Professor Mark Ritson, with an in

Amplify Marketing Festival 2020 | with Professor Mark Ritson and Rory Sutherland

INNOVATING THE CREATIVE PROCESS AT SPEED

picture

Challenging times can often push us to achieve the best results.

INNOVATING THE CREATIVE PROCESS AT SPEED

Interview with Simon Watson, Head of Digital, Republic of Media

Interview with Simon Watson, Head of Digital, Republic of Media

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