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Latest Think Pieces

Member Interview with Menna Zaki

Image created by The Marketing Society
Member Interview with Menna Zaki, Global Communications & Brand Strategy Executive, Ex-PepsiCo

Member Interview with Elena Pinakatt

Image created by The Marketing Society
Member Interview with Elena Pinakatt, CMO, SparkyAI!, Founder of Monoceros Marketing

A career MOT by four of the best mechanics in the business

Insights from The Global Leadership Mentoring Programme

By Oliver Lester

Car showing career MOT and four mechanics
Oliver Lester talks of the golden opportunity, The Global Leadership Mentoring Programme was for him

Case studies

2019 Brave Awards commended, The Plastic Oceans

Insight sponsored by MRS and Not For Profit

trash

There is a danger lurking in our oceans. Lingering out at sea, just beyond our periphery. A danger which poses a threat to our wildlife, our ecosystems, our way...

2019 Brave Awards commended, The Truth Project

Insight sponsored by MRS

truth

This paper shows how our work for The Truth Project offered Child Sexual Abuse (CSA) survivors the chance to be heard, some for the first time.

Our story is...

2019 Brave Awards Most Inspirational Story, Tesco

Enhancing The Customer Experience

ddd

This entry will tell you the story of Laura Rutherford and her son Brody and how, with a little help from Tesco, we found a way to genuinely help our customers...

Podcasts

What neuroscience can teach marketers for creative effectiveness

On the latest episode of the Shiny New Object Podcast, Sorin Patilinet, Senior Director for Marketing Effectiveness at Mars, shares how he's been using neuro...

https://podcasts.marketingsociety.com/episode/what-neuroscience-can-teach-marketers-for-creative-effectiveness 25:51 Tue, 03 Oct 2023 11:37:00 +0100

The Buy Side - KP Snacks - UNOFFICIAL PARTNER

The Buy Side is an Unofficial Partner series of conversations about sport and sponsorship with brand marketers. 

Our guest is Kevin McNair, Marketing Director...

https://podcasts.marketingsociety.com/episode/the-buy-side-kp-snacks-unofficial-partner 57:36 Tue, 03 Oct 2023 09:30:00 +0100

Videos

How to prepare a plan of response? How fast will economic recovery be?

Inspiring Minds: Crisis Management, with RBS, Stripe and Charlotte Street

5G is being hailed as the next big thing, yet the technology is still largely misunderstood.

5G: a revolution, with Verizon Media RYOT Studio's Mark Melling

Fast-moving crises such as the current global pandemic require businesses to be agile and pivot like

Moving at the speed of crisis