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Latest Think Pieces

Fellows Interview with Richard Morris

Richard Morris
Fellows Interview with Richard Morris, CEO UK & EMEA, IPG Mediabrands

Fellows Interview with Emma Heath

Emma Heath
Fellows Interview with Emma Heath, Marketing Director, Quality Meat Scotland

The Biggest Challenge in Marketing Today Isn't What You Think

It's not AI. It's not data. It's aspiration.

By Lex Bradshaw-Zanger

Marketing Needs You Don Draper Mock Ad
Marketing may appear to have lost it's shine but the reality is it's more exciting than ever, with channels and media giving more canvas for creativity while data and tech giving us the science to make the best decisions writes Lex Bradshaw-Zanger.

Case studies

2019 Brave Awards commended, The Plastic Oceans

Insight sponsored by MRS and Not For Profit

trash

There is a danger lurking in our oceans. Lingering out at sea, just beyond our periphery. A danger which poses a threat to our wildlife, our ecosystems, our way...

2019 Brave Awards commended, The Truth Project

Insight sponsored by MRS

truth

This paper shows how our work for The Truth Project offered Child Sexual Abuse (CSA) survivors the chance to be heard, some for the first time.

Our story is...

2019 Brave Awards Most Inspirational Story, Tesco

Enhancing The Customer Experience

ddd

This entry will tell you the story of Laura Rutherford and her son Brody and how, with a little help from Tesco, we found a way to genuinely help our customers...

Podcasts

Sustainability Squad Podcast - Marketing 4 Good

Hosted out of the UAE, the sustainability squad was created to bring together a group of members to help drive change around ESG and help curate high-quality...

https://podcasts.marketingsociety.com/episode/sustainability-squad-podcast-marketing-4-good 36:11 Fri, 06 Oct 2023 09:00:00 +0100

What neuroscience can teach marketers for creative effectiveness

On the latest episode of the Shiny New Object Podcast, Sorin Patilinet, Senior Director for Marketing Effectiveness at Mars, shares how he's been using neuro...

https://podcasts.marketingsociety.com/episode/what-neuroscience-can-teach-marketers-for-creative-effectiveness 25:51 Tue, 03 Oct 2023 11:37:00 +0100

Videos

Each year, after the Cannes Lions festival, we take a week or two to revisit what we learned, and draw together the trends and themes we have seen in the mar

thenetworkone's (not) Cannes review 2020 with Julian Boulding

At this webinar we continued the conversation surrounding COVID-19 and the future economic outlook which is requiring marketing leaders to lead in ways they

LEADERSHIP IN UNCERTAIN TIMES: ENGAGE

A Global Conversation: Part Three