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Latest Think Pieces

How Mackie’s Built an Employer Brand Worth Celebrating

mackies collecting award

Mackie’s recent Employer Brand of the Year win is a clear reflection of its people-led approach. In this Q&A, People and Development Manager Laura Douglas-Smith...

Member Interview with Farida

Frida
Member Interview with Farida, Design Director

Member Interview with Baha Almasri

Baha Almasri
Member Interview with Baha Almasri, GM - Commercial Strategy

Case studies

2021 TMS Awards winner, Hong Kong Observation Wheel

Hong Kong Observation Wheel AR App Presented by AIA

AIA
The Hong Kong Observation Wheel (HKOW) is a prominent landmark situated in the heart of Hong Kong Harbour.

2021 TMS Awards commended, Heinz

Heinz to Home. How Heinz adapted to the "next normal"

Heinz
How is it possible to ‘enhance customer experience’ when your customers can’t get hold of your brand - no matter how much they desperately want to?

2021 TMS Awards winner, Stannah

Transforming the UK stairlift industry through digital

Stannah
As a world leader in stairlifts, Stannah had a traditional sales process that’s been central to its success for generations.

Podcasts

The magnificent 7 power skills you need to win with AI: Episode 3

This podcast discusses the skills and capabilities that strategists, marketers, and insight professionals will need to develop to stay relevant as AI becomes...

https://podcasts.marketingsociety.com/episode/the-magnificent-7-power-skills-you-need-to-win-with-ai-episode-3 09:39 Fri, 22 Sep 2023 12:00:00 +0100

Videos

In a conversation moderated by Society Chairman Craig Inglis (formerly Customer Director at John Lewis), we heard from: Ines Ures, Chief Marketing Officer, D

Insights From Your Industry highlights, with Deliveroo, N Brown, Airbnb and Gousto

Ahead of introducing Mark Ritson at this year's Amplify Marketing Festival, we caught up with Rory Sutherland to hear his thoughts on the brands that have go

Interview with Rory Sutherland ahead of Amplify 2020

This month’s Global conversation looked at how the role of the CMO has evolved, the challenges we face in the future (budgets, teams, advertising ethics), as

A Global Conversation: Evolving the role of the CMO