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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Fellows Interview with AJ Coyne

Fellows Interview with AJ Coyne, Chief Marketing and Growth Officer, Monzo

Fellows Interview with Vikram Krishna

Fellows Interview with Vikram Krishna, Co-Founder, Sacred Groves

Fellows Interview with Lynette Pang

Fellows Interview with Lynette Pang, Deputy CEO, National Arts Council

Case studies

2019 Brave Awards commended, Essity

Transforming Corporate Culture

This is the story of what happens when you decide to tackle taboos in a category. Or, as some haters called it: “This is what happens when whores and pimps...

2019 Brave Awards Winner, Absolut

Bravest Team sponsored by Shell

In 2016, Absolut faced a challenge. Craft vodka was stealing share in its biggest markets and as a result, distrust of ‘big vodka’ had started to grow.

Whilst...

2019 Brave Awards Winner, John Lewis

Creative use of Media sponsored by Accenture

At John Lewis & Partners, an employee is not just an employee – they are a co-owner of the business. To reflect this importance, in September 2018 we embarked...

Podcasts

The Buy Side - KP Snacks - UNOFFICIAL PARTNER

The Buy Side is an Unofficial Partner series of conversations about sport and sponsorship with brand marketers.

Our guest is Kevin McNair, Marketing Director...

https://podcasts.marketingsociety.com/episode/the-buy-side-kp-snacks-unofficial-partner 57:36 Tue, 03 Oct 2023 09:30:00 +0100

THINK EQUAL podcast: Leanne Foy meets Mary Godbeer

This month, THINK EQUAL Project Director, Leanne Foy meets Mary Godbeer, Senior Corporate Communications & PR Manager at International Cricket Council.

What...

https://podcasts.marketingsociety.com/episode/think-equal-podcast-leanne-foy-meets-mary-godbeer 28:28 Mon, 02 Oct 2023 09:30:00 +0100

The Whole Marketer Ep106 - Strategic Thinking with guest Zoe Scaman

Episode #106. The technical skill explored in this episode is strategic thinking - a fundamental skill for marketers to gain clarity on long-term choices and...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep106-strategic-thinking-with-guest-zoe-scaman 39:09 Tue, 26 Sep 2023 07:00:00 +0100

Videos

In this pivotal moment for brand history, what will your next chapter be?

A Transformative Economy: Rebound, Recovery or Recuperation

Everyone talks about customer engagement.

The Power of Choice with Blackhawk Network

The Story of Plastic documentary takes a sweeping look at the man-made crisis of plastic pollution and the worldwide effect it has on the health of our plane