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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Learn Like a Lobster with The Marketing Society

By Helen Tupper

Helena Verellen and Helen Tupper
The Marketing Society Fellow Helen Tupper and Sarah Ellis hosted an evening with The Marketing Society in New York, to celebrate the launch of their new book Learn Like a Lobster.

Published on: 25 February 2026

The brand-performance divide is a leadership problem, here’s how to fix it

By Alicia Coghlan

Analyzing data in a modern office
In this piece, Alicia Coghlan argues that brand and performance marketing are complementary, not competing forces.

Published on: 25 February 2026

China Brand (R)Evolution: Why Global Success Now Requires a Local Soul

A review

By Biswaroop Chatterjee

Siew Ting Foo at The Marketing Society Singapore Event
The "China Brand (R)Evolution" session at TikTok Singapore highlighted a seismic shift from low-cost manufacturing to purpose-led global expansion. By analysing the "Chu Hai" (going global) phenomenon and the collapse of the traditional marketing funnel, this article explores how brands must find their "cultural code" and empower local teams to survive a market defined by paradoxes and lightning-fast innovation.

Published on: 25 February 2026

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Case studies

2021 TMS Awards winner, McDonald's

How closing our business was good for business

McDonalds
It’s no secret that hospitality has been one of the sectors hardest hit by the pandemic. The McDonald’s business was no exception.

Published on: 4 August 2021

2021 TMS Awards winner, Birds Eye

Partnering with Iceland & hunting for Captain Charlotte

Birds Eye
In 2020 Birds Eye set out to educate consumers on the benefits of buying frozen foods to drive purchase, becoming more relevant with the resurgence and 30% uplift in the frozen food sector since the onset of the pandemic.

Published on: 4 August 2021

2021 TMS Awards commended, Refuge

How making a number famous helped to save women's lives

Refuge
This paper tells the story of how Refuge, with no media budget, made the National Domestic Abuse Helpline famous on International Women’s Day.

Published on: 4 August 2021

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Podcasts

The magnificent 7 power skills you need to win with AI: Episode 3

This podcast discusses the skills and capabilities that strategists, marketers, and insight professionals will need to develop to stay relevant as AI becomes...

https://podcasts.marketingsociety.com/episode/the-magnificent-7-power-skills-you-need-to-win-with-ai-episode-3 09:39 Fri, 22 Sep 2023 12:00:00 +0100
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Videos

LinkedIn Nikhita Aurora's top tips on how to rock your profile

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LinkedIn Nikhita Aurora's top tips on how to rock your profile

Amplify Marketing Festival 2020 | with Professor Mark Ritson and Rory Sutherland

amp

This year's Amplify Marketing Festival Ogilvy Lecture was given my Professor Mark Ritson, with an in

Amplify Marketing Festival 2020 | with Professor Mark Ritson and Rory Sutherland

INNOVATING THE CREATIVE PROCESS AT SPEED

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Challenging times can often push us to achieve the best results.

INNOVATING THE CREATIVE PROCESS AT SPEED

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