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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Carla Lazkani

Carla Lazkani
Member Interview with Carla Lazkani, Marketing Director

Published on: 12 January 2026

Member Interview with Anusha Azees

Anusha Azees
Member Interview with Anusha Azees, Practice and Offering Development Senior Manager - Middle East, Accenture Middle East

Published on: 7 January 2026

Member Interview with Carol Chan

Carol Chan
Member Interview with Carol Chan, Managing Director, Comms8

Published on: 7 January 2026

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Case studies

2021 TMS Awards commended, Bodyform/Libresse (ESSITY)

Bodyform: SAME QUESTIONS. SAME ANSWERS.

bodyform
3 years ago, Libresse/Bodyform was the first brand to show period blood in advertising. It was a historical first, a breakthrough moment of bravery. A big red splash in a sanitised category.

Published on: 3 August 2021

2021 TMS Awards winner, Anusol

How bold use of insight unlocked record growth and social good

Anusol
We saw an opportunity, as category leader, to be the first brand to normalise haemorrhoids.

Published on: 3 August 2021

2021 TMS Awards commended, The Ozone Project

Building the premium digital advertising platform of the future

ozone
Born from a historic and ground breaking collaboration between publisher rivals, our goal has been to build a premium digital advertising platform for the future - one based on trust and fairness.

Published on: 3 August 2021

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Podcasts

The magnificent 7 power skills you need to win with AI: Episode 2

This podcast discusses the skills and capabilities that strategists, marketers, and insight professionals will need to develop to stay relevant as AI becomes...

https://podcasts.marketingsociety.com/episode/the-magnificent-7-power-skills-you-need-to-win-with-ai-episode-2 10:18 Wed, 20 Sep 2023 15:00:00 +0100

In Conversation With: Syl Saller on NED and portfolio roles

In our latest "In Conversation with" series, Head of Content and Communications Rachel Letham speaks with the President of The Marketing Society and former...

https://podcasts.marketingsociety.com/episode/in-conversation-with-syl-saller-on-ned-and-portfolio-roles 06:59 Tue, 19 Sep 2023 11:24:00 +0100

Harnessing Generative AI in Marketing with Cautious Optimism

After an illustrious career at Procter & Gamble, Gerry D'Angelo has seen a lot of marketing innovation mistakes. From the way the industry handled the social...

https://podcasts.marketingsociety.com/episode/harnessing-generative-ai-in-marketing-with-cautious-optimism 21:42 Tue, 19 Sep 2023 10:15:00 +0100
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Videos

Impact of the postponement of 2020 Olympics

aiofe

We explored the impact of the postponement of the Olympics on governing bodies, athletes, sponsors and broadcasters.

Impact of the postponement of 2020 Olympics

A look to the future with Snap inc.

asmaa
With the impact of COVID-19 starting to be understood worldwide, we partnered up with our friends at Snap Inc. for a frank conversation on the future of marketing.

A look to the future with Snap inc.

Customer journey post-covid

hh global
Hosted by Darren Chuckry, Chair of The Marketing Society Hong Kong, we explored the experiences, challenges and changes in the customer journey post COVID-19.

Customer journey post-covid

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