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Latest Think Pieces

If Gulf marketing is booming, why does your agency roster still look like 2005

By Nick Walsh

The UAE
The Gulf's marketing ambition is accelerating but commercial terms, pitch processes and buying frameworks filter out mid-sized independents. Migrate's Nick Walsh sets out what needs to change for a healthier agency ecosystem that gives clients real choice

Member Interview with Haris Munif

Haris Munif
Member Interview with Marketing Haris Munif, Head of Marketing - Asia, Middle East and Africa, HMD

Member Interview with Sandra Samhoun

Sandra Samhoun
Member Interview with Sandra Samhoun, Marketing Manager, Majid Al Futtaim

Case studies

2020 Brave Awards winner, Gordon's Gin

Legacy brand turned challenger

gin
You are a 250-year-old brand with a 38% share & sales rising steadily (+7.9%).

2020 Brave Awards winner, ITV

Britain get talking

itv
One of the biggest questions in marketing is how to ensure your brand stays relevant. How do you make it matter, as the world changes?

2020 Brave Awards winner, Habito

Mortgages made easier

h
When our founder, Daniel Hegarty, almost lost out on buying his dream home due to an admin error, he realised the process of getting a mortgage was broken.

Podcasts

The Whole Marketer Ep99 - Heart-led career choices with guest Ruth Saunders

Episode #99. ‘Winning hearts and minds’ is the holistic topic discussed in this episode, focusing on internal comms and the skills needed to obtain buy-in from...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep99-heart-led-career-choices-with-guest-ruth-saunders 29:30 Mon, 19 Jun 2023 21:37:00 +0100

The Whole Marketer Ep98 - Confidence with guest Jennifer Spurr

Episode #98. An area of personal understanding that also influences your soft and leadership skills, this episode’s focus is Confidence. 

Have you ever been...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep98-confidence-with-guest-jennifer-spurr 20:18 Mon, 19 Jun 2023 21:33:00 +0100

Can Marketing Save the Planet - Ep 58: ‘The Practicalities of Transitioning to Net Zero, talking Carbon Budgets, and Carbon Literacy’ with Simon Dawes, The Environment Agency.

“Climate change isn’t a game that anybody wins – we either all win or we all lose and I’d much rather we all win”.

Where to start with an overview of this...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep-58-the-practicalities-of-transitioning-to-net-zero-talking-carbon-budgets-and-carbon-literacy-with-simon-dawes-the-environment-agency- 42:03 Fri, 16 Jun 2023 07:36:00 +0100

Videos

Co-founder of Police Now Tor Garnett joined the Met in 2008.

London Braver Conference: Detective Superintendent Tor Garnett

In the advertising industry, where high pressure, long hours and tales of burnout are commonplace, the need is perhaps especially pressing.

MediaCom’s Josh Krichefski on why it’s okay not to be okay

We’re delighted to bring you the second in our new webinar series, ‘Keep Calm and…’ which each week, will reveal how to approach and embrace our new normal w

Keep Calm and Get Inspired with Jaz Ampaw-Farr