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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

He’s on TikTok 7 hours a day, so we hired him for our social content strategy

By Lex Bradshaw-Zanger

Lex Bradshaw-Zanger on why effective marketers need real-world customer experience not just platform knowledge or category enthusiasm to truly understand human behaviour and create strategies that drive genuine engagement and satisfaction.

The Repackaging Revolution: How Marketers Create Value From Thin Air

Insights from President Emeritus, Ogilvy Consulting Rory Sutherland’s session at The Changemakers UAE Conference 2025

By Rory Sutherland

A review of Rory Sutherland's session at The Changemakers Conference 2025 UAE in which he argues that marketers must stop defining themselves by tactics and start demonstrating their strategic value by creating value through reframing problems, not just executing campaigns.

Fellows Interview with Suresh Raj

Fellows Interview with Suresh Raj, Chief Growth Officer, M+C Saatchi North America and Board Member of The Marketing Society New York.

Case studies

2020 Brave Awards winner, Paddy Power

How a brand turned the tables on its own sector by saving fans' football shirts from betting sponsors

Gambling addiction is a signiﬁcant problem in the UK. Meanwhile, betting brands have become addicted to football sponsorship.

2020 Brave Awards winner, Nationwide

The team that took on the savings crisis

11 million people have less than £100 in savings. That’s a worryingly large amount of people who would struggle to cope financially if they received an unexpected bill.

2020 Brave Awards winner, Guinness Clear

Why Guinness dared to tell everyone to drink water when we reclaimed the Six Nations Sponsorship

Guinness Clear is the template for brave, responsible marketing. It’s the story of how, during our biggest sales moment of the year and first year of Six Nations sponsorship...

Podcasts

The Whole Marketer Ep98 - Confidence with guest Jennifer Spurr

Episode #98. An area of personal understanding that also influences your soft and leadership skills, this episode’s focus is Confidence.

Have you ever been...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep98-confidence-with-guest-jennifer-spurr 20:18 Mon, 19 Jun 2023 21:33:00 +0100

Can Marketing Save the Planet - Ep 58: ‘The Practicalities of Transitioning to Net Zero, talking Carbon Budgets, and Carbon Literacy’ with Simon Dawes, The Environment Agency.

“Climate change isn’t a game that anybody wins – we either all win or we all lose and I’d much rather we all win”.

Where to start with an overview of this...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep-58-the-practicalities-of-transitioning-to-net-zero-talking-carbon-budgets-and-carbon-literacy-with-simon-dawes-the-environment-agency- 42:03 Fri, 16 Jun 2023 07:36:00 +0100

Data Science, AI & the Future of Marketing

GE Healthcare's Director of Omnichannel Strategy, Amit Thard, joins the Shiny New Object podcast for a second time to talk about the benefits that AI is already...

https://podcasts.marketingsociety.com/episode/data-science-ai-the-future-of-marketing 18:17 Tue, 06 Jun 2023 10:10:00 +0100

Videos

We conducted the world’s largest leadership study, in partnership with leadership expert Thomas Barta and Kantar.