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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Kindness, Curiosity, and Connection

Q+A with CSO at Spark Foundry UK

By Venya Wijegoonewardene

Venya Wijegoonewardene CSO at Spark Foundry UK
Q+A with Venya Wijegoonewardene CSO at Spark Foundry UK - her golden rules, her biggest influences and why she appeared at The Royal Courts of Justice.

Published on: 15 May 2025

The Digital Day Scotland 2025

By Mike Alexander, Account Director - Planning and Growth, Muckle Media

glasgow science centre imax the digital day scotland 2025 from The Marketing Society

It was an uncharacteristically sunny day in Glasgow as I hopped off my train and headed to the very impressive Glasgow Science Centre for The Marketing Society...

Published on: 8 May 2025

The Digital Day Scotland 2025

By Nicola (Nik) Campbell, Brand Manager, Young Spirits

glasgow science centre imax the digital day scotland 2025 from The Marketing Society

It’s all too easy to get caught up in so much ‘doing’ that we have no time to think. Stuck on the hamster wheel of work, we’re unable to carve out time to form...

Published on: 8 May 2025

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Case studies

2018 winner, Beano, brand revitalisation - case study

2018 winner, Beano

This paper tells how a much-loved children’s comic transformed itself from a dormant heritage brand into a contemporary entertainment brand for a whole new...

Published on: 13 June 2018

2018 winner, KFC, Finance Director's Prize - case study

2018 winner, KFC

KFC’s Dirty Louisiana burger was an indulgent beast.

Published on: 12 June 2018

2018 commended, O2, brand extension - case study

2018 commended, O2

This is the story of how a proposition and communcation idea born of a simple, untapped insight

Published on: 5 June 2018

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Podcasts

The Whole Marketer Ep99 - Heart-led career choices with guest Ruth Saunders

Episode #99. ‘Winning hearts and minds’ is the holistic topic discussed in this episode, focusing on internal comms and the skills needed to obtain buy-in from...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep99-heart-led-career-choices-with-guest-ruth-saunders 29:30 Mon, 19 Jun 2023 21:37:00 +0100

The Whole Marketer Ep98 - Confidence with guest Jennifer Spurr

Episode #98. An area of personal understanding that also influences your soft and leadership skills, this episode’s focus is Confidence. 

Have you ever been...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep98-confidence-with-guest-jennifer-spurr 20:18 Mon, 19 Jun 2023 21:33:00 +0100

Can Marketing Save the Planet - Ep 58: ‘The Practicalities of Transitioning to Net Zero, talking Carbon Budgets, and Carbon Literacy’ with Simon Dawes, The Environment Agency.

“Climate change isn’t a game that anybody wins – we either all win or we all lose and I’d much rather we all win”.

Where to start with an overview of this...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep-58-the-practicalities-of-transitioning-to-net-zero-talking-carbon-budgets-and-carbon-literacy-with-simon-dawes-the-environment-agency- 42:03 Fri, 16 Jun 2023 07:36:00 +0100
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Videos

Brainlabs’ Dan Gilbert on why the old rules don’t work anymore

dan gilbert

Dan Gilbert is better placed than most to comment on the fast-changing rules of advertising.

Brainlabs’ Dan Gilbert on why the old rules don’t work anymore

Publicis Groupe’s Annette King on how data can drive creativity

ak

Data shouldn’t stifle creativity. Instead, it should be used to inspire new ways of thinking, working and creating.

Publicis Groupe’s Annette King on how data can drive creativity

TechHub's Elizabeth Varley on digital entrepreneurship

ev

Elizabeth will be speaking with Tesco's John Allan at our London Conference 2019.

TechHub's Elizabeth Varley on digital entrepreneurship

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