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Latest Think Pieces

Fellows Interview with Suresh Raj

Suresh Raj
Fellows Interview with Suresh Raj, Chief Growth Officer, M+C Saatchi North America and Board Member of The Marketing Society New York.

The Changemakers Conference 2025 in The UAE

Museum of the Future, Dubai

The Marketing Society UAE Conference 2025
A roundup of The UAE Changemakers Conference 2025 which reveals how leaders can navigate current challenges by leveraging marketing thinking, mastering existing tools over chasing innovation and creating value through perception and authenticity.

The CMO’s Existential Choice

By David Billings

David Billings EPAM
CMOs chasing short-term automation with AI risk relegating their marketing departments to the past, orchestration as a new operating model is the way forward. Empathy Lab's David Billings explains.

Case studies

2019 Brave Awards commended, HSBC

Brand Revitalisation sponsored by Accenture

hsbc

This is the story of how HSBC made its international brand heritage relevant to the UK again – at a time when the country had decided to close itself off from...

2019 Brave Awards commended, The Plastic Oceans

Insight sponsored by MRS and Not For Profit

trash

There is a danger lurking in our oceans. Lingering out at sea, just beyond our periphery. A danger which poses a threat to our wildlife, our ecosystems, our way...

2019 Brave Awards commended, The Truth Project

Insight sponsored by MRS

truth

This paper shows how our work for The Truth Project offered Child Sexual Abuse (CSA) survivors the chance to be heard, some for the first time.

Our story is...

Podcasts

The Importance of Ethical Marketing with PayPal's Nina Ntatidou

Nina Ntatidou, Global Lead Management at PayPal, explores the significance of diverse backgrounds and skillsets in the marketing industry, as well as the...

https://podcasts.marketingsociety.com/episode/the-importance-of-ethical-marketing-with-paypals-nina-ntatidou 16:40 Wed, 31 May 2023 12:29:00 +0100

The Whole Marketer Ep97 - Heart-led career choices with guest Rania Robinson

Episode #97. ‘Heart-led career choices’ is the personal understanding topic covered in this episode. 

Abby believes that having technical, soft and leadership...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep97-heart-led-career-choices-with-guest-rania-robinson 30:30 Tue, 23 May 2023 11:06:00 +0100

Videos

Why marketing needs to create and lead a brave culture | Tesco's John Allan CBE

Google's Leonie Valentine, HSBC's Sean Seah and Cathay Pacific's Edward Bell share their top tips on adopting digital transformation at Google's offices in H

Leonie Valentine, Sean Seah and Edward Bell share their digital transformation tips

The intersection between brands, data and consumers is a complex and changing one - and getting the balance right comes down to one key thing.

Merkle’s Thomas Byrne on building lasting consumer trust