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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

From Links to Answers and SEO to GEO

By David Ketchum

Robot searching out targets
As AI agents replace search engines, David Ketchum explains that marketers must shift from keyword optimization to 'Share of Model'.

Published on: 23 November 2025

From Setback to Startup Success: The Humantra Journey

Learnings from the Changemakers Conference UAE 2025

The Marketing Society Global Conference Charlie Wright Humantra
Insights from Humantra's Charlie Wright's session at The Changemakers Conference UAE 2025 - a very open and honest account of the failures, learnings and sheer determination that led to his success.

Published on: 23 November 2025

Build to Endure: Sustainability is the New Business Imperative

Insights from The Changemakers Conference UAE 2025

The Marketing Society UAE Conference 2025
A review of the panel discussion at the Changemakers Conference UAE 2025 which included insights and advice from experts from marketing, infrastructure and finance.

Published on: 23 November 2025

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Case studies

2019 Brave Awards Most Inspirational Story, Tesco

Enhancing The Customer Experience

ddd

This entry will tell you the story of Laura Rutherford and her son Brody and how, with a little help from Tesco, we found a way to genuinely help our customers...

Published on: 13 June 2019

2019 Brave Awards commended, Essity

Transforming Corporate Culture

essity

This is the story of what happens when you decide to tackle taboos in a category. Or, as some haters called it: “This is what happens when whores and pimps...

Published on: 6 June 2019

2019 Brave Awards Winner, Absolut

Bravest Team sponsored by Shell

naked

In 2016, Absolut faced a challenge. Craft vodka was stealing share in its biggest markets and as a result, distrust of ‘big vodka’ had started to grow.

Whilst...

Published on: 6 June 2019

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Podcasts

Can Marketing Save the Planet - Ep 56: – “Where does this fit into our sustainability strategy?” – The question all marketers need to be asking. Sam Taylor, The Good Factory

“Consistency of message is what builds trust and we’re going to need that come 2028 when we realise how badly we failed.”

Sam Taylor, grew up on the factory...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep-56-where-does-this-fit-into-our-sustainability-strategy-the-question-all-marketers-need-to-be-asking-sam-taylor-the-good-factory 46:27 Fri, 19 May 2023 08:54:00 +0100

Diversity as key to marketing effectiveness with Meta's Thiago Gomes

Diverse companies are more productive, innovate more, and understand their customers better. On the latest episode of the Shiny New Object Podcast, Thiago Gomes...

https://podcasts.marketingsociety.com/episode/diversity-as-key-to-marketing-effectiveness-with-metas-thiago-gomes 22:32 Tue, 16 May 2023 14:20:00 +0100
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Videos

3 Great ads, chosen by Shaun Mcllrath

From Iris
shaun

Shaun McIlrath is global chief creative officer of Iris worldwide.

3 Great ads, chosen by Shaun Mcllrath

3 great ads, chosen by Micky Tudor

From CHI&Partners
mick

Micky was one of CHI & Partners very first creative hirings in 2002, and his career spans twenty years.

3 great ads, chosen by Micky Tudor

Leo Burnett’s Chaka Sobhani on the link between dinosaurs and diversity

chaka
If diversity isn’t at the heart of your business as something to solve, “you’re a dinosaur, and you’ll become extinct very shortly,” says Chaka Sobhani, chief creative officer at Leo Burnett.

Leo Burnett’s Chaka Sobhani on the link between dinosaurs and diversity

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