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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

UAE 2024 Changemakers Conference - the videos

Impact: See all the sessions in detail

THE UAE Conference 2024 The Marketing Society
Members of The Marketing Society can enjoy the full sessions from UAE 2024 Changemakers Conference | Impact  - make sure you're logged in!

Published on: 21 November 2024

Ten tips for leading with soul

By Siew Ting Foo

Siew Ting Foo Building Brands with Soul
Renowned marketing leader Siew Ting Foo shares her tips on leading with soul from her first book "Building brands with soul"

Published on: 21 November 2024

Entertainment as potential remedy to attention deficit in advertising

Offering high-attention experiences that combine with strong positive emotions.

By Rohan Lightfoot

Source Pexels Credit Pixabay
Iciri Rai offers advice for brands new to entertainment partnerships on how major brands are using entertainment to create high-attention....

Published on: 8 November 2024

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Case studies

2018 winner, Suzuki, branded content - case study

2018 winner, Suzuki

Suzuki cars operates in an extremely competitive market.

Published on: 1 June 2018

2018 winner, Senet, customer insight - case study

2018 winner, Senet

How do you talk to people who don’t want to hear from you? At precisely the moment when they least want your message?

Published on: 1 June 2018

2018 winner, National Safety Council, brand activation - case study

2018 winner, National Safety Council

In 2016, the National Safety Council (NSC) had almost no awareness in the US.

Published on: 1 June 2018

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Podcasts

The Whole Marketer Ep97 - Heart-led career choices with guest Rania Robinson

Episode #97. ‘Heart-led career choices’ is the personal understanding topic covered in this episode. 

Abby believes that having technical, soft and leadership...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep97-heart-led-career-choices-with-guest-rania-robinson 30:30 Tue, 23 May 2023 11:06:00 +0100

Can Marketing Save the Planet - Ep 56: – “Where does this fit into our sustainability strategy?” – The question all marketers need to be asking. Sam Taylor, The Good Factory

“Consistency of message is what builds trust and we’re going to need that come 2028 when we realise how badly we failed.”

Sam Taylor, grew up on the factory...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep-56-where-does-this-fit-into-our-sustainability-strategy-the-question-all-marketers-need-to-be-asking-sam-taylor-the-good-factory 46:27 Fri, 19 May 2023 08:54:00 +0100

Diversity as key to marketing effectiveness with Meta's Thiago Gomes

Diverse companies are more productive, innovate more, and understand their customers better. On the latest episode of the Shiny New Object Podcast, Thiago Gomes...

https://podcasts.marketingsociety.com/episode/diversity-as-key-to-marketing-effectiveness-with-metas-thiago-gomes 22:32 Tue, 16 May 2023 14:20:00 +0100
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Videos

Interview with Jo Whitfield, Chief Executive - Food at The Co-op

jow

Following our CEO conversation with Jo we asked her:

Interview with Jo Whitfield, Chief Executive - Food at The Co-op

Gina Miller: A post-Brexit world

gm

Defender of the constitution to some, 'enemy of the people' to others, Gina Miller was the lead claimant in a successful legal battle ensuring parliament had

Gina Miller: A post-Brexit world

Amplify Marketing Festival: 2019 highlights

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Watch the highlights from this year's Amplify Marketing Festival for The Marketing Society Scotland, with this year's Ogilvy Lecture being delivered by Stone

Amplify Marketing Festival: 2019 highlights

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