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Latest Think Pieces

What’s with all the overwhelm?

By Emma Harris

Person and notes
The true strength of our industry lies not in our ability to endure, but in our capacity to prioritise our well-being, challenge the status quo, and set boundaries that allow us to deliver work that is both impactful and sustainable. Emma Harris explains.

Member Interview with Pamela Badham

Image created by The Marketing Society
Member Interview with Pamela Badham, Founder, FOUR Marketing Agency

Member Interview with Karim Jaafar

Image created by The Marketing Society
Member Interview with Karim Jaafar, Brand & Marketing Manager, Dubai Holding

Case studies

2018 winner, Suzuki, branded content - case study

2018 winner, Suzuki

Suzuki cars operates in an extremely competitive market.

2018 winner, Senet, customer insight - case study

2018 winner, Senet

How do you talk to people who don’t want to hear from you? At precisely the moment when they least want your message?

2018 winner, National Safety Council, brand activation - case study

2018 winner, National Safety Council

In 2016, the National Safety Council (NSC) had almost no awareness in the US.

Podcasts

The Whole Marketer Ep97 - Heart-led career choices with guest Rania Robinson

Episode #97. ‘Heart-led career choices’ is the personal understanding topic covered in this episode. 

Abby believes that having technical, soft and leadership...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep97-heart-led-career-choices-with-guest-rania-robinson 30:30 Tue, 23 May 2023 11:06:00 +0100

Can Marketing Save the Planet - Ep 56: – “Where does this fit into our sustainability strategy?” – The question all marketers need to be asking. Sam Taylor, The Good Factory

“Consistency of message is what builds trust and we’re going to need that come 2028 when we realise how badly we failed.”

Sam Taylor, grew up on the factory...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep-56-where-does-this-fit-into-our-sustainability-strategy-the-question-all-marketers-need-to-be-asking-sam-taylor-the-good-factory 46:27 Fri, 19 May 2023 08:54:00 +0100

Diversity as key to marketing effectiveness with Meta's Thiago Gomes

Diverse companies are more productive, innovate more, and understand their customers better. On the latest episode of the Shiny New Object Podcast, Thiago Gomes...

https://podcasts.marketingsociety.com/episode/diversity-as-key-to-marketing-effectiveness-with-metas-thiago-gomes 22:32 Tue, 16 May 2023 14:20:00 +0100

Videos

Following our CEO conversation with Jo we asked her:

Interview with Jo Whitfield, Chief Executive - Food at The Co-op

Defender of the constitution to some, 'enemy of the people' to others, Gina Miller was the lead claimant in a successful legal battle ensuring parliament had

Gina Miller: A post-Brexit world

Watch the highlights from this year's Amplify Marketing Festival for The Marketing Society Scotland, with this year's Ogilvy Lecture being delivered by Stone

Amplify Marketing Festival: 2019 highlights