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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Heritage Chooses the Future

The Changemakers Conference 2025 Singapore

By Anna-Karin Birnik

A review of The Changemakers Conference 2025 Singapore - a thought-provoking and inspirational afternoon featuring everything from AI to heritage brand reinvention with a bit of Rick Astley thrown in for good measure.

The Marketing Society Changemakers Conference 2025: New York

A review

The Marketing Society Changemaker Conference 2025 New York featured speakers who answered the challenge to change – the trailblazers who turned adversity into opportunity and vision into impact covering Gen Z authenticity, creator partnerships and the evolving CMO role of the CMO.

AI Beyond Efficiency

Unlocking Growth, Creativity, and Cultural Impact for Brands

By Lars Maehler

Lars Maehler argues that marketers should move beyond using AI solely for cost-cutting efficiency and embrace it as a co-creator that amplifies human creativity to generate new revenue streams and transformative customer experiences.

Case studies

2019 Brave Awards Grand Prix Winner, Nationwide

Transforming Corporate Culture

Nationwide’s commitment to diversity in its Voices campaign has defied category conventions and got people talking. When the talk of a vocal minority turned...

2019 Brave Awards Winner, Syft

Scaling Up

Since its founding in late 2015, Syft has sought to drive up standards for employers and jobseekers. As Uber has revolutionised how we travel and Deliveroo how...

2019 Brave Awards Winner, Ella's Kitchen

Relationship Marketing

Management summary

This paper tells how baby food brand Ella’s Kitchen overcame a declining market full of ‘me too’ imitators, by shifting focus from retail to...

Podcasts

The Marketing Society | THINK EQUAL podcast - Leanne Foy meets Amanda Fox-Pryke

THINK EQUAL is the new Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the...

https://podcasts.marketingsociety.com/episode/the-marketing-society-think-equal-podcast-leanne-foy-meets-amanda-fox-pryke 21:13 Thu, 20 Apr 2023 21:00:00 +0100

Can Marketing Save the Planet Ep 54: – As Citizens we really have a much bigger (and more important) role to play in the world! with Jon Alexander

“How can organisations treat people as citizens, not just as consumers? How can organisations invite people into their agency and creativity to shape the world...

https://podcasts.marketingsociety.com/episode/episode-54-as-citizens-we-really-have-a-much-bigger-and-more-important-role-to-play-in-the-world-with-jon-alexander 50:09 Thu, 20 Apr 2023 07:53:00 +0100

If Tesco Ran Sport - Unofficial Partner Podcast

The big retailers are years ahead of sport when it comes to understanding their own customers.

So Unofficial Partner asked today's guests what can sport learn...

https://podcasts.marketingsociety.com/episode/if-tesco-ran-sport-unofficial-partner-podcast 58:02 Tue, 18 Apr 2023 11:33:00 +0100