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Latest Think Pieces

Member Interview with Anusha Azees

Anusha Azees
Member Interview with Anusha Azees, Practice and Offering Development Senior Manager - Middle East, Accenture Middle East

Member Interview with Carol Chan

Carol Chan
Member Interview with Carol Chan, Managing Director, Comms8

Presenting with Impact

Insights from The Accelerate Learning Lab

By Rachel Letham

Treena Nairne and Angela Cheung
Insights from a recent Learning Lab, Presenting with Impact, by Treena Nairne and Angela Cheung who share a raft of effective techniques and solutions to ensure everyone can make a memorable impression.

Case studies

2019 Brave Awards commended, Essity

Transforming Corporate Culture

essity

This is the story of what happens when you decide to tackle taboos in a category. Or, as some haters called it: “This is what happens when whores and pimps...

2019 Brave Awards Winner, Absolut

Bravest Team sponsored by Shell

naked

In 2016, Absolut faced a challenge. Craft vodka was stealing share in its biggest markets and as a result, distrust of ‘big vodka’ had started to grow.

Whilst...

2019 Brave Awards Winner, John Lewis

Creative use of Media sponsored by Accenture

jl

At John Lewis & Partners, an employee is not just an employee – they are a co-owner of the business. To reflect this importance, in September 2018 we embarked...

Podcasts

If Tesco Ran Sport - Unofficial Partner Podcast

The big retailers are years ahead of sport when it comes to understanding their own customers. 

So Unofficial Partner asked today's guests what can sport learn...

https://podcasts.marketingsociety.com/episode/if-tesco-ran-sport-unofficial-partner-podcast 58:02 Tue, 18 Apr 2023 11:33:00 +0100

Data-driven marketing success, the importance of flexibility & ChatGPT as PA

Madlen Nicolaus, the former VP Marketing EMEA at SAP Concur, showcases the power of a working mother in the tech industry on the latest episode of the Shiny New...

https://podcasts.marketingsociety.com/episode/data-driven-marketing-success-the-importance-of-flexibility-chatgpt-as-pa 24:43 Mon, 17 Apr 2023 16:18:00 +0100

Substack: The Future of Personal Marketing and Brand Sponsorship

Stephanie Bonnet, Head of Corporate Communications at EDF in the UK, discusses the impact of platforms like Substack on digital marketing in the latest episode...

https://podcasts.marketingsociety.com/episode/substack-the-future-of-personal-marketing-and-brand-sponsorship 21:13 Mon, 10 Apr 2023 15:25:00 +0100

Videos

Visa's Mohammed Ismaeel talks bravery

As technology evolves, so do clients and consumers’ needs.

PHD Worldwide’s Philippa Brown on why digital learning must be continuous

Wayne Arnold on learning from Singapore and marketers round the world at our Fellows Cocktail Party 2016.

Wayne Arnold on what we can learn from Singapore