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The Changemakers Conference 2025 Singapore

The Human Advantage: What AI Can’t Replicate

By Peter Dixon

Peter Dixon and Lawrence Liew The Marketing Society Singapore Conference
Speakers at The Changemakers Conference 2025 Singapore explained that AI's true value lies not in replacing human creativity but in amplifying it, and success depends on maintaining human-centered principles like empathy, meaning, and trust writes Prophet's Peter Dixon in his post event review.

It's time to put human connection right at the heart of marketing

The Changemakers Conference 2025 London and Singapore

By Michael Pring

The Marketing Society Singapore Conference 2025
A review of The Changemakers Conference 2025 in Singapore and London by Michael Pring. Two energising and uplifting events which revealed that marketing’s future lies in blending data-driven innovation with human connection, storytelling and purposeful brand creativity.

Member Interview with Natasha Vaughan Jeremy

Natasha Vaughan Jeremy
Member Interview with Natasha Vaughan Jeremy, CMO and Founder, The Luxe Narrative

Case studies

2019 Brave Awards commended, United Nations

Not For Profit

UN

In an age of growing grassroots activism, many people feel that action happens on the street, not behind the closed doors of the United Nations.

For a body set...

2019 Brave Awards Winner, Scottish Government and NHS

Not For Profit

ff
There are few health checks women hate more than the dreaded smear test.

2019 Brave Awards Winner, Tesco

Insight sponsored by MRS

tesco

Everyone knows that in retail, Christmas is the most important trading period of the year. Especially true if you’re the nation’s largest retailer – Tesco, with...

Podcasts

Data-driven marketing success, the importance of flexibility & ChatGPT as PA

Madlen Nicolaus, the former VP Marketing EMEA at SAP Concur, showcases the power of a working mother in the tech industry on the latest episode of the Shiny New...

https://podcasts.marketingsociety.com/episode/data-driven-marketing-success-the-importance-of-flexibility-chatgpt-as-pa 24:43 Mon, 17 Apr 2023 16:18:00 +0100

Substack: The Future of Personal Marketing and Brand Sponsorship

Stephanie Bonnet, Head of Corporate Communications at EDF in the UK, discusses the impact of platforms like Substack on digital marketing in the latest episode...

https://podcasts.marketingsociety.com/episode/substack-the-future-of-personal-marketing-and-brand-sponsorship 21:13 Mon, 10 Apr 2023 15:25:00 +0100

Unofficial Partner - The Buy Side - Coke and the Olympics

Coca Cola and the Olympics is sport's most enduring commercial relationship. But how does it work on the inside? How relevant is the Games to today's Coke...

https://podcasts.marketingsociety.com/episode/unofficial-partner-the-buy-side-coke-and-the-olympics 47:49 Thu, 06 Apr 2023 13:03:00 +0100

Videos

Wayne Arnold on learning from Singapore and marketers round the world at our Fellows Cocktail Party 2016.

Wayne Arnold on what we can learn from Singapore

Marketing Society Chairman, John Lewis' Craig Inglis closing our 2019 conference in London.

London Bravest Conference 2019: Craig Inglis' closing remarks

How to bring your best and bravest self to work | Professor Dan Cable