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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Having your cake and eating it too

Insights into harnessing your Superpowers

By Mark Evans

Group of people in leadership coaching session
Leadership coach Mark Evans believes we are all prodigies of some sort; we just need to double down on our existing superpowers and re-frame our self-limiting beliefs. In this piece he explains that by focussing on what is available, natural, effortless and sustainable, and steering away from what is difficult, unnatural and exhausting to sustain we can have our cake and eat it too.

Published on: 3 April 2025

Q&A with Emily Ashby

Chief Digital Transformation Officer, VERITY RI

emily
We talk to Emily Ashby, Chief Digital Transformation Officer at VERITY RI

Published on: 1 April 2025

Member Interview with Becky McKinlay

Image created by The Marketing Society
Member Interview with Becky McKinlay, Managing Director, Oystercatchers

Published on: 31 March 2025

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Case studies

2018 winner, Dimension Data, partnering for good - case study

2018 winner, Dimension Data - case study

Rhino poaching has reached crisis proportions in South Africa: one rhino gets poached every eight hours, and if this rate of poaching continues, the rhino could...

Published on: 30 May 2018

2018 winner, Currys PC World, employee engagement - case study

2018 winner, Currys PC World, engagement - case study

CurrysPC World is the last survivor on the high street in the world of consumer electronics. It’s an industry which moves fast. Operating systems update...

Published on: 30 May 2018

2018 winner, Boxt, new brand - case study

2018 winner, Boxt, new brand - case study

The disruptive model of digital disintermediation is being applied to the delivery of products and services in many industries, and start-up BOXT wanted to use...

Published on: 30 May 2018

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Podcasts

If Tesco Ran Sport - Unofficial Partner Podcast

The big retailers are years ahead of sport when it comes to understanding their own customers. 

So Unofficial Partner asked today's guests what can sport learn...

https://podcasts.marketingsociety.com/episode/if-tesco-ran-sport-unofficial-partner-podcast 58:02 Tue, 18 Apr 2023 11:33:00 +0100

Data-driven marketing success, the importance of flexibility & ChatGPT as PA

Madlen Nicolaus, the former VP Marketing EMEA at SAP Concur, showcases the power of a working mother in the tech industry on the latest episode of the Shiny New...

https://podcasts.marketingsociety.com/episode/data-driven-marketing-success-the-importance-of-flexibility-chatgpt-as-pa 24:43 Mon, 17 Apr 2023 16:18:00 +0100

Substack: The Future of Personal Marketing and Brand Sponsorship

Stephanie Bonnet, Head of Corporate Communications at EDF in the UK, discusses the impact of platforms like Substack on digital marketing in the latest episode...

https://podcasts.marketingsociety.com/episode/substack-the-future-of-personal-marketing-and-brand-sponsorship 21:13 Mon, 10 Apr 2023 15:25:00 +0100
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Videos

'Indiana Jones of surgery' on training doctors in Syria

david

British surgeon David Nott travels around the world to volunteer his skills in war and disaster zones, and trains local medics.

'Indiana Jones of surgery' on training doctors in Syria

If your employees don’t love coming to work – here’s how to change that

Dan Cable, London Business School
dan

For your firm to stay competitive, you need your people to innovate. So why don’t they do it?

If your employees don’t love coming to work – here’s how to change that

How to launch a brand without advertising

rocket

"Humans are hardwired to respond to stories," says Alex Smith, partner of Story PR.

How to launch a brand without advertising

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