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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Member Interview with Cemre Akkaya

Member Interview with Cemre Akkaya, VP Marketing, Desertcart

Member Interview with Mia Esat

Member Interview with Mia Esat, Associate Director of Comms

Member Interview with Barbara Scala

Member Interview with Barbara Scala, Global Marketing Head Icecream, Ex-Unilever

Case studies

2019 Brave Awards Winner, easyJet

Enhancing The Customer Experience

In October 2018, easyJet launched Look&Book: the world’s first-ever photo-based flight search functionality.

Look&Book lets you book a flight simply by...

2019 Brave Awards commended, Toyota AYGO

Digital Marketing sponsored by Accenture

Toyota AYGO: Telling More Personal Campaign Stories On The Fly

This paper is about how hyper-personalisation and a creative use of media formats improved cut...

2019 Brave Awards Grand Prix Winner, Nationwide

Transforming Corporate Culture

Nationwide’s commitment to diversity in its Voices campaign has defied category conventions and got people talking. When the talk of a vocal minority turned...

Podcasts

Unofficial Partner - The Buy Side - Coke and the Olympics

Coca Cola and the Olympics is sport's most enduring commercial relationship. But how does it work on the inside? How relevant is the Games to today's Coke...

https://podcasts.marketingsociety.com/episode/unofficial-partner-the-buy-side-coke-and-the-olympics 47:49 Thu, 06 Apr 2023 13:03:00 +0100

Can Marketing Save the Planet Ep 53: – 'Marketing - A Critical Changemaker' - with Andy Last, Executive Partner, Purpose and Sustainability, MullenLowe

In this episode of, Can Marketing Save the Planet we spoke to Andy Last, Executive Partner, Purpose and Sustainability from MullenLowe, an end-to-end...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep-53-marketing-a-critical-changemaker-with-andy-last-executive-partner-purpose-and-sustainability-mullenlowe 41:16 Thu, 06 Apr 2023 08:03:00 +0100

How to leverage sustainability in marketing with Logicalis' Catriona Walkerden

The growing importance of sustainability for businesses translates into increased marketing opportunities, according to Catriona Walkerden, VP, Global Marketing...

https://podcasts.marketingsociety.com/episode/how-to-leverage-sustainability-in-marketing-with-logicalis-catriona-walkerden 20:46 Mon, 03 Apr 2023 11:11:00 +0100

Videos

Marketing Society Chairman, John Lewis' Craig Inglis closing our 2019 conference in London.