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Latest Think Pieces

Member interview with Jane Margetts

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Member Interview with Jane Margetts, Marketing Director, Restore Information Management

Member interview with Paul Viviers

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Member Interview with Paul Viviers, Lead Evangelist and Head of Sales and Marketing

PopPulse: The Crisis Hangover

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Leo Burnett reveal findings from the third wave of PopPulse, their groundbreaking research connecting brands with the real feelings of people across Britain.

Case studies

2017 winner: The National Art Pass, long-term excellence - case study

2017 winner: The National Art Pass

The Art Fund charity was established in 1903 and has remained dedicated to its mission of securing works of art for the nation ever since. What has been less...

2017 winner: HCL Technologies - case study

2017 winner: HCL

The $7 Billion Global IT services company comprised of 100000+ Ideapreneurs across 31 countries, which adds tens of thousands to its ranks annually has a...

2017 highly commended: Kronenbourg 1664 - case study

2017 commended: Kronenbourg 1664

In 2012 Kronenbourg 1664’s fortunes were not looking good. Sadly, this wasn’t new.

Since the heady prerecession heights of 2007 when the business was selling 1...

Podcasts

The Whole Marketer Ep95 - Marketing Leadership with guest Pete Markey

Episode #95.  This episode discusses Marketing Leadership with returning guest Pete Markey, CMO Boots. 

Since Pete last spoke to Abby in Season 1 almost two...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep95-marketing-leadership-with-guest-pete-markey 29:40 Tue, 21 Mar 2023 07:00:00 +0000

The Whole Marketer Ep94 - Brands with guest Daryl Fielding

Episode #94. ‘Brands’ is the technical skill in this episode and features advice from one of the marketing profession’s finest brand builders, on how to create...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep94-brands-with-guest-daryl-fielding 43:18 Mon, 20 Mar 2023 18:46:00 +0000

The Whole Marketer Ep93 - Neuromarketing with guest Katie Hart

Episode #93. This episode discusses a technical skill and an area of latest thinking – neuromarketing. 

Neuromarketing is the scientific study of the brain and...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep93-neuromarketing-with-guest-katie-hart 23:09 Mon, 20 Mar 2023 18:40:00 +0000

Videos

Inspiring Minds with Dave King

At this Under the Spotlight event we spoke to Damien Mooney and Celina Ma to get their thoughts on how marketers can build braver digital strategies.

Braver digital strategies

New York Braver Conference: NHL's Kimberly Davis