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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Snehal Fernandes

Snehal Fernandes
Member Interview with Snehal Fernandes, Creative Director

Published on: 17 December 2025

Member Interview with Oznur Demir

Oznur Demir
Member Interview with Oznur Demir, VP, Head of Global Marketing and Communication at Gennius XYZ

Published on: 17 December 2025

Member Interview with Ibrahim Zantout

Ibrahim Zantout
Member Interview with Ibrahim Zantout, Sales Manager at LinkedIn

Published on: 17 December 2025

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Case studies

2019 Brave Awards Winner, Mars

Digital Marketing sponsored by Accenture

m&Ms

In this paper, we explore the creative journey that led to the most successful social media campaign from Mars Inc. worldwide: M&M’s Mix.

M&M’s is an iconic...

Published on: 29 May 2019

2019 Brave Awards commended, Dominos

Creative use of Media sponsored by Accenture

dd

A year and a half ago we launched the new Domino’s brand platform, The Official Food of Everything. Being the bestplaced pizza brand and all, we would lay claim...

Published on: 29 May 2019

2019 Brave Awards commended, IBM

Business to Business sponsored by Gravity Global

ttt

This is a story of turning a problem into an advantage. A number of high-pro le sporting events collided in the Summer of 2018 – the FIFA World Cup, Formula 1...

Published on: 28 May 2019

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Podcasts

Driving the bottom line & making gaming work for Mastercard

Kauveri Khullaar, Vice President Consumer Marketing & Sponsorships at Mastercard Asia Pacific, found a new way to extract value from the brand's loyalty points...

https://podcasts.marketingsociety.com/episode/driving-the-bottom-line-making-gaming-work-for-mastercard 24:12 Mon, 20 Mar 2023 12:45:00 +0000

Moneyball marketing with OPPO's Head of Digital Marketing, Europe, JJ Foan

What does Brad Pitt's character in Moneyball have to teach a digital marketing manager? How to increase reach and build growth by looking at undervalued...

https://podcasts.marketingsociety.com/episode/moneyball-marketing-with-oppos-head-of-digital-marketing-europe-jj-foan 20:57 Mon, 13 Mar 2023 11:30:00 +0000

Can Marketing Save the Planet - Ep 52: Marketing, mindset shifts and the pursuit of a Purpose Upgrade, with Paul Skinner (Part 1)

“ We need to route purpose in solving important solutions, developing meaningful solutions and reaching inclusive worthwhile outcomes that mobilise everyone we...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep-52-marketing-mindset-shifts-and-the-pursuit-of-a-purpose-upgrade-with-paul-skinner-part-1 30:14 Tue, 07 Mar 2023 20:33:00 +0000
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Videos

Gemma Greaves on the end of The Marketing Society brave trilogy

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Filmed at The Marketing Society London Bravest Conference 2019

Gemma Greaves on the end of The Marketing Society brave trilogy

Rob Poynton on how business leaders should recognise the value of pausing

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Filmed at The Marketing Society London Bravest Conference 2019

Rob Poynton on how business leaders should recognise the value of pausing

TechHub's Elizabeth Varley on supporting diverse start-ups

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Filmed at The Marketing Society London Bravest Conference 2019

TechHub's Elizabeth Varley on supporting diverse start-ups

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