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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Fellows Interview with Richard Morris

Richard Morris
Fellows Interview with Richard Morris, CEO UK & EMEA, IPG Mediabrands

Published on: 14 November 2025

Fellows Interview with Emma Heath

Emma Heath
Fellows Interview with Emma Heath, Marketing Director, Quality Meat Scotland

Published on: 14 November 2025

The Biggest Challenge in Marketing Today Isn't What You Think

It's not AI. It's not data. It's aspiration.

By Lex Bradshaw-Zanger

Marketing Needs You Don Draper Mock Ad
Marketing may appear to have lost it's shine but the reality is it's more exciting than ever, with channels and media giving more canvas for creativity while data and tech giving us the science to make the best decisions writes Lex Bradshaw-Zanger.

Published on: 11 November 2025

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Case studies

2019 Brave Awards Winner, Robinsons

Brand Revitalisation sponsored by Accenture

rob

Since 2011, the squash category had been in long-term value decline, with 1.6M households leaving the category over the 7 years (-6%). The macro factors that...

Published on: 28 May 2019

2019 Brave Awards commended, Ecover

Brand Communication B2C

ecover

Pay for your meal with a piece of plastic waste. This was the challenge Ecover set consumers, media, influencers and retailers at its Rubbish Café experience.

...

Published on: 28 May 2019

2019 Brave Awards commended, BrewDog

Brand Communication B2C

brew

The world is full of sensible brands doing sensible things. That’s why so much advertising is essentially wallpaper. Nobody sees it and nobody talks about it...

Published on: 28 May 2019

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Podcasts

The Whole Marketer Ep94 - Brands with guest Daryl Fielding

Episode #94. ‘Brands’ is the technical skill in this episode and features advice from one of the marketing profession’s finest brand builders, on how to create...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep94-brands-with-guest-daryl-fielding 43:18 Mon, 20 Mar 2023 18:46:00 +0000

The Whole Marketer Ep93 - Neuromarketing with guest Katie Hart

Episode #93. This episode discusses a technical skill and an area of latest thinking – neuromarketing. 

Neuromarketing is the scientific study of the brain and...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep93-neuromarketing-with-guest-katie-hart 23:09 Mon, 20 Mar 2023 18:40:00 +0000

Driving the bottom line & making gaming work for Mastercard

Kauveri Khullaar, Vice President Consumer Marketing & Sponsorships at Mastercard Asia Pacific, found a new way to extract value from the brand's loyalty points...

https://podcasts.marketingsociety.com/episode/driving-the-bottom-line-making-gaming-work-for-mastercard 24:12 Mon, 20 Mar 2023 12:45:00 +0000
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Videos

Former headteacher, Drew Povey, on courage of your convictions...

and the legacy you leave behind
dp

Filmed at The Marketing Society London Bravest Conference 2019

Former headteacher, Drew Povey, on courage of your convictions...

Gemma Greaves on the end of The Marketing Society brave trilogy

gg

Filmed at The Marketing Society London Bravest Conference 2019

Gemma Greaves on the end of The Marketing Society brave trilogy

Rob Poynton on how business leaders should recognise the value of pausing

rp

Filmed at The Marketing Society London Bravest Conference 2019

Rob Poynton on how business leaders should recognise the value of pausing

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