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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Lara Mansour

Source and Credit - Lara
Member Interview with Lara Mansour, Vice President, Brand, ADNOC Group

Published on: 9 October 2024

Impact Lens: What Shaped our thinking

impct banner
As we gear up for our annual conference, centred around this pivotal theme, we sought insights from our esteemed members on a critical question...

Published on: 8 October 2024

Member Interview with Doruk Alptekin

Image provided by Doruk
Member Interview with Doruk Alptekin, Head of Revenue Growth Management, Gulf Coca-Cola Beverages

Published on: 4 October 2024

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Case studies

2017 commended: Persil, purpose driven - case study

2017 commended: Persil

The problem: fading brand relevance was dragging down sales 97% of households in the UK use detergent

Published on: 14 June 2017

2017 winner: Direct Line, building marketing capabilities, case study

2017 winner: Direct Line

In 2013, Direct Line Group became a stand-alone company, Having started its disinvestment from the Royal Bank of Scotland (RBS) through an initial public...

Published on: 14 June 2017

2017 winner: John Lewis, FD's prize/commended

Long-term excellence - case study

jl

This paper tells the story of how, from 2012-2015, John Lewis created a series of Christmas campaigns

Published on: 14 June 2017

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Podcasts

The Whole Marketer Ep92 - Slow the Fu%k down with guest Emma Harris

Episode #92. The holistic topic

discussed in this episode is finding balance in work and life aka ‘Slow the Fu%k down’. 

This episode is a

reminder that...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep92-slow-the-fuk-down-with-guest-emma-harris 48:00 Tue, 28 Feb 2023 07:15:00 +0000

How to navigate consumer privacy and targeted marketing

On the latest Shiny New Object podcast episode we hear from SVP for Marketing at YES Bank, Anju Chauhan. Her focus for the future of marketing is consumer...

https://podcasts.marketingsociety.com/episode/how-to-navigate-consumer-privacy-and-targeted-marketing 23:31 Mon, 27 Feb 2023 15:14:00 +0000
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Videos

How to create a culture of marketing effectiveness

Marketing effectiveness

Marketing Week and Thinkbox present a video series examining the currency of marketing effectiveness.

How to create a culture of marketing effectiveness

Hong Kong's YouTube Gamers on advertising in games

hk

Online gaming influencers Jason and EdwardSlime talk to Campaign Asia about the growth of gaming in Hong Kong as well as ad blindness, marketing to gamers, a

Hong Kong's YouTube Gamers on advertising in games

Butheina H Kazim's challenges for 2017

4trt

Highlights from our Collide event in Dubai, colliding creativity and business.

 

Butheina H Kazim's challenges for 2017

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