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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Khaled Elseginy

Image created by The Marketing Society
Member Interview with Khaled Elseginy, Sr Manager, Brand Communications, P&G

Published on: 10 March 2025

Nickable studies

The best of Thinkbox research 2024

Nickable Studies Thinkbox The Marketing Society
One handy round up with all the main findings from Thinkbox's 2024 research

Published on: 6 March 2025

AI’s Marketing Transformation: From Automation to Elevation

By David Billings

EPAM The Marketing Society Content
The brands who will define the next decade are not the ones that use AI first, but the ones that use it most thoughtfully.

Published on: 6 March 2025

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Case studies

2017 commended: Persil, purpose driven - case study

2017 commended: Persil

The problem: fading brand relevance was dragging down sales 97% of households in the UK use detergent

Published on: 14 June 2017

2017 winner: Direct Line, building marketing capabilities, case study

2017 winner: Direct Line

In 2013, Direct Line Group became a stand-alone company, Having started its disinvestment from the Royal Bank of Scotland (RBS) through an initial public...

Published on: 14 June 2017

2017 winner: John Lewis, FD's prize/commended

Long-term excellence - case study

jl

This paper tells the story of how, from 2012-2015, John Lewis created a series of Christmas campaigns

Published on: 14 June 2017

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Podcasts

The Whole Marketer Ep92 - Slow the Fu%k down with guest Emma Harris

Episode #92. The holistic topic

discussed in this episode is finding balance in work and life aka ‘Slow the Fu%k down’. 

This episode is a

reminder that...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep92-slow-the-fuk-down-with-guest-emma-harris 48:00 Tue, 28 Feb 2023 07:15:00 +0000

How to navigate consumer privacy and targeted marketing

On the latest Shiny New Object podcast episode we hear from SVP for Marketing at YES Bank, Anju Chauhan. Her focus for the future of marketing is consumer...

https://podcasts.marketingsociety.com/episode/how-to-navigate-consumer-privacy-and-targeted-marketing 23:31 Mon, 27 Feb 2023 15:14:00 +0000
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Videos

How to create a culture of marketing effectiveness

Marketing effectiveness

Marketing Week and Thinkbox present a video series examining the currency of marketing effectiveness.

How to create a culture of marketing effectiveness

Hong Kong's YouTube Gamers on advertising in games

hk

Online gaming influencers Jason and EdwardSlime talk to Campaign Asia about the growth of gaming in Hong Kong as well as ad blindness, marketing to gamers, a

Hong Kong's YouTube Gamers on advertising in games

Butheina H Kazim's challenges for 2017

4trt

Highlights from our Collide event in Dubai, colliding creativity and business.

 

Butheina H Kazim's challenges for 2017

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