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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Mike Rich

Mike Rich
Member Interview with Mike Rich, Founder and CEO, RICH

Published on: 17 December 2025

Looking Beyond the Numbers: Marketing Leaders Reflect on ROI and 2026

The Marketing Society: Looking Beyond the Numbers: Marketing Leaders Reflect on ROI and 2026
Along with our Partner Crimtan, we brought together marketing leaders from across the region for a virtual roundtable, capturing their reflections for a special holiday wrap-up video for the industry.

Published on: 16 December 2025

Sometimes We Choose Our Challenges. Sometimes Our Challenges Choose Us.

What we decide to do next is what counts.

By Mark Pollock

Mark Pollock
Mark Pollock shares his insights and experiences after losing his sight, rebuilding his identity as an adventure athlete, navigating the impact of paralysis, and catalysing global collaborations in science, technology, and investment.

Published on: 15 December 2025

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Case studies

2019 Brave Awards commended, Ecover

Brand Communication B2C

ecover

Pay for your meal with a piece of plastic waste. This was the challenge Ecover set consumers, media, influencers and retailers at its Rubbish Café experience.

...

Published on: 28 May 2019

2019 Brave Awards commended, BrewDog

Brand Communication B2C

brew

The world is full of sensible brands doing sensible things. That’s why so much advertising is essentially wallpaper. Nobody sees it and nobody talks about it...

Published on: 28 May 2019

2019 Brave Awards Winner, Toyota AYGO

Brand Communication B2C

aygo

This is the story of how Toyota took a deep breath and handed over control of the Toyota AYGO campaign to four drag
queens and as a result achieved two of the...

Published on: 28 May 2019

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Podcasts

Can Marketing Save the Planet Ep51: Green Claims - The Challenge of Sustainable Consumption with Oliver Bealby-Wright, Consumers International

“Marketers need to get into the nitty gritty and learn about lifecyle assessments and how they are used, their limitations and their advantages, it might seem...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep51-green-claims-the-challenge-of-sustainable-consumption-with-oliver-bealby-wright-consumers-international 42:16 Fri, 24 Feb 2023 13:55:00 +0000

Traditional media thinking in the digital marketing world

In a world full of shiny new marketing approaches, Simon Peel - Vice President of Global Media at Haleon - dives into the question: how can brands gain the...

https://podcasts.marketingsociety.com/episode/traditional-media-thinking-in-the-digital-marketing-world 27:57 Tue, 21 Feb 2023 11:40:00 +0000

The Whole Marketer Ep91 - Career choices with guest Annabel Venner

Episode #91. The personal understanding topic in this episode is career choices and finding fulfilment in your role. 

Part of the Whole Marketer philosophy is...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep91-career-choices-with-guest-annabel-venner 25:43 Mon, 13 Feb 2023 19:54:00 +0000
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Videos

Brainlabs’ Dan Gilbert on why the old rules don’t work anymore

dan gilbert

Dan Gilbert is better placed than most to comment on the fast-changing rules of advertising.

Brainlabs’ Dan Gilbert on why the old rules don’t work anymore

Publicis Groupe’s Annette King on how data can drive creativity

ak

Data shouldn’t stifle creativity. Instead, it should be used to inspire new ways of thinking, working and creating.

Publicis Groupe’s Annette King on how data can drive creativity

TechHub's Elizabeth Varley on digital entrepreneurship

ev

Elizabeth will be speaking with Tesco's John Allan at our London Conference 2019. Book tickets.

TechHub's Elizabeth Varley on digital entrepreneurship

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