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Latest Think Pieces

Marketing That Listens: Introducing Our Partnership with Play Verto

By Rachel Letham

Play Verto and The Marketing Society
We are thrilled to announce a strategic partnership with Play Verto, a pioneering social enterprise dedicated to transforming how we engage with communities and gather insights.

Even F1 Teams trust in performance, and attribute only where possible

By Mark Hull

Aston Marting The Marketing Society Event 2025
Mark Hull shares his experience of our Connections & Conversation event at Aston Martin Formula 1

Member Interview with Mays Elansari

Image created by The Marketing Society
Member Interview with Mays Elansari, Regional Marketing Director, EMEA, Subway

Case studies

2017 winner: iD Mobile, New Brand - case study

2017 winner: iD Mobile

The mobile category is full of big, established, famous brands.

2017 winner: J&J, employee engagement - case study

2017 winner: J&J

Gone are the days when being a successful, globally respected organisation was enough to attract the world’s best talent.
 
Today, competition is fierce...

2017 highly commended: Dominos, branded content - case study

2017 commended: Dominos

Millennials had become increasingly negative towards marketing; fed up of being disturbed, intruded and, frankly, bored by forms of digital advertising. 38% of...

Podcasts

The Whole Marketer Ep88 - Brand Transformation with guest Andrew Geoghegan

Episode #88. Series 5! We’re kicking off this new season with a technical skill – brand transformation - but when approached with a Whole Marketer mindset, a...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep88-brand-transformation-with-guest-andrew-geoghegan 33:51 Tue, 24 Jan 2023 07:00:00 +0000

Videos

Hugh Burkitt on how to win an Excellence Award.

Three tips for entering our Excellence Awards 2018

Streaming platforms are becoming increasingly niche, responding to viewer pressure in a decentralized media landscape.

Entertainment democracies

Marketers from Aviva, GSK and Weetabix on fine-tuning your leadership

Five tips on marketing leadership