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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Daniel Tartaro

Daniel Tartaro
Member Interview with Daniel Tartaro, Head of APAC, Winnin

Published on: 27 October 2025

AI and the New Age of Marketing Leadership: Reputation at the Speed of Conflict

The Leadership at Speed Challenge

By Jonathan Hirasawa Ashton

Jonathan Hirasawa Ashton
Jonathan Hirasawa Ashton explores how AI is transforming marketing leadership, blurring lines between creativity, compliance and accountability, and why tomorrow’s most trusted brands will treat governance as a creative advantage.

Published on: 24 October 2025

Leadership at The Speed of Purpose: Leading at Speed Without Burning Out

The Leadership at Speed Challenge

By Mia Esat

Mia Esat
In today’s fast-moving marketing landscape, true leadership isn’t about constant acceleration, it’s about setting a sustainable rhythm. This piece by Mia Esat explores how clarity, calm, culture, and purpose sustain performance at speed.

Published on: 24 October 2025

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Case studies

2018 commended, BT Sport Business, B2B - case study

2018 commended, BT Sport Business

Pub landlords, our primary target audience were being forced to close their premises at a rate of 23 pubs a week.

Published on: 14 June 2018

2018 commended, Bayer Aspirin, best outside UK - case study

2018 commended, Bayer Aspirin

In the US, somebody suffers a heart attack every 42 seconds

Published on: 14 June 2018

2018 winner, Skittles, bravest brand - case study

skittles

This paper is about breaking conventions. The conventions of the agency model, the conventions of branding

Published on: 14 June 2018

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Podcasts

Going back to marketing basics with Bajaj Auto's Dipta Chaudhuri

Although we have so many tools and technologies at our disposal, old-fashioned brainstorming and bouncing ideas off people can still be the best way to create...

https://podcasts.marketingsociety.com/episode/going-back-to-marketing-basics-with-bajaj-autos-dipta-chaudhuri 21:14 Mon, 19 Dec 2022 10:52:00 +0000

Is AI the future of content creation?

Will AI content creation tools render writers and creators obsolete? And how does the rise of AI compete with the increase in the creator economy that's been...

https://podcasts.marketingsociety.com/episode/is-ai-the-future-of-content-creation 24:11 Wed, 14 Dec 2022 18:45:00 +0000
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Videos

3 great ads I had nothing to do with: Sir John Hegarty

Sir John Hegarty talks to Thinkbox
john
With over 50 years in the creative industry under his belt, John Hegarty is one of our industry greats.

3 great ads I had nothing to do with: Sir John Hegarty

'Indiana Jones of surgery' on training doctors in Syria

david

British surgeon David Nott travels around the world to volunteer his skills in war and disaster zones, and trains local medics.

'Indiana Jones of surgery' on training doctors in Syria

If your employees don’t love coming to work – here’s how to change that

Dan Cable, London Business School
dan

For your firm to stay competitive, you need your people to innovate. So why don’t they do it?

If your employees don’t love coming to work – here’s how to change that

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