Content Hub

All

Featured

Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Tackling Tumult: Responding to Today’s Marketing Turbulence

By Allyson Stewart-Allen

Image by Gerd Altmann from Pixabay
Global business challenges require "both/and" thinking to balance competing tensions rather than solving isolated problems.

Published on: 25 February 2025

Gen Alpha Just Wants to Be Famous?!

By Pia de Malherbe

Studioroman on Canva
Forget Gen Z, marketers now need to shift their focus to the next generation who have never know anything other than digital: Gen Alpha. 10 Days Pia de Malherbe explains who they are, what's important to them and how brands can stay relevant.

Published on: 25 February 2025

Member Interview with Mark Hull

Image created by The Marketing Society
Member Interview with Mark Hull, Chief Marketing Officer, Once or Twice

Published on: 25 February 2025

All Think Pieces

Case studies

2017 winner: Tesco, brand revitalisation - case study

2017 winner: Tesco

Sometimes, looking back can be the key to moving forward.

Published on: 14 June 2017

2017 highly commended: M&S, customer Insight - case study

2017 commended: M&S

Christmas.

An over-crowded marketing landscape. The ‘Superbowl’ of UK advertising. And M&S’s nemesis for the past five years.

But in 2016, reviving clothing...

Published on: 14 June 2017

2017 hat-trick winner: Maltesers - case study

2017 winner: Maltesers

In 2016, Maltesers set out to bring itself back from declining sales and struggling communications with a new brand platform Look on the Light Side.
 
An...

Published on: 14 June 2017

See all case studies

Podcasts

Purpose Disruptors - What agencies can do when agencies have agency

“Incremental change isn’t going to work. It's time to move now from shallow small change to systemic change at speed.”

What a way to kick off conversations...

https://podcasts.marketingsociety.com/episode/purpose-disruptors-what-agencies-can-do-when-agencies-have-agency 44:19 Thu, 19 Jan 2023 07:00:00 +0000

Next generation acquisition with EF Education First's Jennsen Fung

The future of marketing goes beyond channel planning, utilising data and behavioural science to give organisations a competitive edge. According to Jennsen Fung...

https://podcasts.marketingsociety.com/episode/next-generation-acquisition-with-ef-education-firsts-jennsen-fung 28:29 Mon, 09 Jan 2023 11:11:00 +0000
See all podcasts

Videos

Eastenders Actor discusses raising awareness of mental health

Actor talks mental health

The actor sheds light on the touching issue at our Summer Party.

Eastenders Actor discusses raising awareness of mental health

'Brave' campaigns win awards - here's how you can too

Brave campaigns

From clarity to bravery, we discover the secret behind four award-winning campaigns 

'Brave' campaigns win awards - here's how you can too

Ruby Wax answers your mental health questions

Ruby Wax on mindfulness

From managing mental illness to being mindful, Ruby Wax OBE has it covered.

Ruby Wax answers your mental health questions

See all videos