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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Fellows Interview with Ritchie Mehta

Richie Mehta
Fellows Interview with Ritchie Mehta, Founder, School of Marketing

Published on: 25 November 2025

Unlocking Silos to Maximise your Media Effectiveness in 2026

By Marc Zander

People gathered around a table talking marketing
Teads' Marc Zander on why brands looking to maximize media effectiveness in 2026 must break down traditional silos and integrate data, insights and creative excellence (DICE) as well as combining branding and performance strategies.

Published on: 25 November 2025

He’s on TikTok 7 hours a day, so we hired him for our social content strategy

By Lex Bradshaw-Zanger

man looking at phone
Lex Bradshaw-Zanger on why effective marketers need real-world customer experience not just platform knowledge or category enthusiasm to truly understand human behaviour and create strategies that drive genuine engagement and satisfaction.

Published on: 25 November 2025

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Case studies

2018 commended, Girlguiding, not for profit - case study

2018 commended, Girlguiding

There were over 70,000 girls on the waiting list to join Girlguiding, who were missing out because there weren’t enough volunteers.

Published on: 15 June 2018

2018 commended, HSBC, B2B - case study

2018 commended, HSBC

The Belt and Road Initiative (BRI) is possibly the greatest business opportunity of the 21st century

Published on: 15 June 2018

2018 commended, Hostelworld, branded content - case study

2018 commended, Hostelworld

As the only hostel specialist, Hostelworld needed to sell this form of accommodation to young travellers.

Published on: 15 June 2018

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Podcasts

Is AI the future of content creation?

Will AI content creation tools render writers and creators obsolete? And how does the rise of AI compete with the increase in the creator economy that's been...

https://podcasts.marketingsociety.com/episode/is-ai-the-future-of-content-creation 24:11 Wed, 14 Dec 2022 18:45:00 +0000

The Whole Marketer Ep87 - Menopause with guest Claire Farrant

Episode #87. Menopause is the focus of this episode – it’s an area of personal understanding, not just for our own understanding but it’s also important to gain...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep87-menopause-with-guest-claire-farrant 44:05 Thu, 08 Dec 2022 14:08:00 +0000

‘Speak Up Now - Marketing in times of climate crisis’ - creating credible Storylines with Author and Strategist - Wim Vermeulen

Do you ask yourself as a marketer, “with all the decisions I took today, did I accelerate the transition to net zero, or slow it down? If the conclusion at the...

https://podcasts.marketingsociety.com/episode/episode-46-speak-up-now-marketing-in-times-of-climate-crisis-creating-credible-storylines-with-author-and-strategist-wim-vermeulen 33:13 Mon, 28 Nov 2022 13:43:00 +0000
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Videos

'Indiana Jones of surgery' on training doctors in Syria

david

British surgeon David Nott travels around the world to volunteer his skills in war and disaster zones, and trains local medics.

'Indiana Jones of surgery' on training doctors in Syria

If your employees don’t love coming to work – here’s how to change that

Dan Cable, London Business School
dan

For your firm to stay competitive, you need your people to innovate. So why don’t they do it?

If your employees don’t love coming to work – here’s how to change that

How to launch a brand without advertising

rocket

"Humans are hardwired to respond to stories," says Alex Smith, partner of Story PR.

How to launch a brand without advertising

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