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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Jonathan Hirasawa Ashton

Image Created by The Marketing Society
Member Interview with Jonathan Hirasawa Ashton, Head of Marketing and Communications, KROHNE Middle East and Africa

Published on: 16 July 2025

The Fellows Fundamentals: Assessing Brand Performance

Brand Equity

By Tim Ambler

The Fellows Fundamentals: Tim Ambler
As part of The Fellows Fundamentals series the late Tim Ambler discusses the importance of measuring brand performance through non-financial metrics (brand equity) and not simply relying on financial measures like ROI. 

Published on: 16 July 2025

The Fellows Fundamentals: Optimising a Brand Portfolio

By Ruth Saunders

The Fellows Fundamentals: Optimising a Brand Portfolio
As part of The Fellows Fundamentals series Ruth Saunders takes us through the steps of optimising a brand portfolio.

Published on: 15 July 2025

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Case studies

2016 highly commended: Brand Extension Hive and British Gas - case study

2016 commended: Hive, Extension

At British Gas we are passionate about looking after your world, which extends to your home, family and the things within it. All of our products and services...

Published on: 1 April 2017

2016 highly commended: Stork, Brand revitalisation - case study

2016 commended: Stork

This is the story of how we brought our forgotten but well-loved baking brand back to life. Happy reading!
 
SCALE OF THE TASK:
Baking is hot...

Published on: 1 April 2017

2016 winner: Amnesty International, Shoestring Marketing - case study

2016 winner: Amnesty, Shoestring

Every 2 years, the London Arms Fair at the ExCel centre trades everything from the latest machine guns to killer drones...

Published on: 22 January 2017

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Podcasts

Next generation acquisition with EF Education First's Jennsen Fung

The future of marketing goes beyond channel planning, utilising data and behavioural science to give organisations a competitive edge. According to Jennsen Fung...

https://podcasts.marketingsociety.com/episode/next-generation-acquisition-with-ef-education-firsts-jennsen-fung 28:29 Mon, 09 Jan 2023 11:11:00 +0000

Can Marketing Save the Planet? The Story So Far…

“Sustainability is making marketing exciting again…”

Gemma and I are used to asking the questions on our Can Marketing Save the Planet podcast - but in this...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-the-story-so-far 48:32 Fri, 06 Jan 2023 13:00:00 +0000
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Videos

Trendspotting with Carat

carat

Trendspotting with Carat

Sophia the robot discusses the future of AI with Marketing Society Hong Kong members

sophia

Hearing from speakers from Hanson Robotics and Brinc, and Sophia the robot, Marketing Society Hong Kong members Felicia Leung of the Hong Kong Golf and Tenni

Sophia the robot discusses the future of AI with Marketing Society Hong Kong members

The Dot's Founder, Pip Jamieson's tips for neurodiverse talent

pip

The Dot's Founder, Pip Jamieson's tips for neurodiverse talent

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