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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Repackaging Revolution: How Marketers Create Value From Thin Air

Insights from President Emeritus, Ogilvy Consulting Rory Sutherland’s session at The Changemakers UAE Conference 2025

By Rory Sutherland

Rory Sutherland joining The Marketing Society UAE Conference remotely
A review of Rory Sutherland's session at The Changemakers Conference 2025 UAE in which he argues that marketers must stop defining themselves by tactics and start demonstrating their strategic value by creating value through reframing problems, not just executing campaigns.

Published on: 25 November 2025

Fellows Interview with Suresh Raj

Suresh Raj
Fellows Interview with Suresh Raj, Chief Growth Officer, M+C Saatchi North America and Board Member of The Marketing Society New York.

Published on: 24 November 2025

The Changemakers Conference 2025 in The UAE

Museum of the Future, Dubai

The Marketing Society UAE Conference 2025
A roundup of The UAE Changemakers Conference 2025 which reveals how leaders can navigate current challenges by leveraging marketing thinking, mastering existing tools over chasing innovation and creating value through perception and authenticity.

Published on: 23 November 2025

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Case studies

2018 winner, Bodyform, GRAND PRIX/purpose driven/marketing comms - case study

blood

When we launched our campaign #bloodnormal in October 2017, we knew we would get some hateful reactions. But you don’t break taboos without triggering visceral...

Published on: 14 June 2018

2018 commended, Dominos, branded content - case study

2018 commended, Dominos

New Year’s Day (NYD) is the most important day of the year for takeaways.

Published on: 14 June 2018

2018 commended, BT Sport Business, B2B - case study

2018 commended, BT Sport Business

Pub landlords, our primary target audience were being forced to close their premises at a rate of 23 pubs a week.

Published on: 14 June 2018

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Podcasts

The Whole Marketer Ep86 - Ageism with guest Nicky Bullard

Episode #86. This episode discusses the impact of ageism in marketing – both externally for our customers and consumers, but also internally in the workplace.

... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep86-ageism-with-guest-nicky-bullard 34:25 Tue, 22 Nov 2022 07:00:00 +0000

The Whole Marketer Ep85 - Workstyle with guests Alex Hirst and Lizzie Penny

Episode #85. Workstyle is the topic in this episode – the revolution of flexible working and the freedom to choose when and where you work. Not only for...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep85-workstyle-with-guests-alex-hirst-and-lizzie-penny 30:29 Mon, 21 Nov 2022 18:36:00 +0000
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Videos

Katie Laviolette on winning the 'One to Watch'

At our 2019 Brave Awards
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Akzonobel's Katie Laviolette on winning the 'One to Watch' at our Brave Awards 2019

Katie Laviolette on winning the 'One to Watch'

We Are Fearless on Bridgestone's win for Best Outside the UK

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At our Brave Awards 2019

We Are Fearless on Bridgestone's win for Best Outside the UK

Tesco's Jen Johnson on winning Most Inspirational Story

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Interviewed at our Brave Awards 2019 in London.

Tesco's Jen Johnson on winning Most Inspirational Story

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