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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Interview with David Kean

Speaker at The Changemakers Conference Scotland 2025

david headshot

We caught up with David Kean who is speaking at The Changemakers Conference Scotland on 29 October in Edinburgh.

In marketing, we’re often negotiating creative...

Published on: 13 October 2025

Interview with Mick Doran

By Mick Doran

mick

Ahead of the Future Leaders Event Noggins, Narratives & Navigating What’s Next in Marketing, we had a chat with Mick Doran CMI Director at C&C Group, co-founder

...

Published on: 13 October 2025

Interview with Alicia Teltz

Speaker at The Changemakers Conference Scotland 2025

alicia headshot
You describe your LinkedIn advice as ‘unhinged and audacious’ — what do you think most people get wrong about building a personal brand on LinkedIn?

Published on: 8 October 2025

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Case studies

2018 winner, Toyota, global brand marketing - case study

2018 winner, Toyota

It’s 2017 and, across Europe, Toyota’s hybrid moment has surely come.

Published on: 1 June 2018

2018 winner, Suzuki, branded content - case study

2018 winner, Suzuki

Suzuki cars operates in an extremely competitive market.

Published on: 1 June 2018

2018 winner, Senet, customer insight - case study

2018 winner, Senet

How do you talk to people who don’t want to hear from you? At precisely the moment when they least want your message?

Published on: 1 June 2018

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Podcasts

The Whole Marketer Ep83 - Purpose for organisations with guest Paul Skinner

Episode #83. ‘Purpose for organisations’ is the holistic skill for marketers explored in this episode. Purpose is the reason for a brand or organisation to... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep83-purpose-for-organisations-with-guest-paul-skinner 41:10 Tue, 01 Nov 2022 11:45:00 +0000

How Marketers Can Tell a True Story about Climate Change with Seth Godin

“How are we (marketers) going to tell a true story about climate and our impact on the climate, so that we can change the systems in our lives, so that we tread... https://podcasts.marketingsociety.com/episode/how-marketers-can-tell-a-true-story-about-climate-change-with-seth-godin 30:49 Thu, 27 Oct 2022 10:17:00 +0100

The Whole Marketer Ep82 - Promotional Marketing with guest Andrew Rae

Episode #82. Today’s episode is a technical skill - Promotional Marketing. Promotional marketing is a powerful tool aimed to influence a purchasing transaction... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep82-promotional-marketing-with-guest-andrew-rae 35:46 Tue, 18 Oct 2022 07:00:00 +0100
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Videos

BBC's Ben Thompson on quality journalism and planning for 2018

bent

We interview BBC's Ben Thompson about fake news, how businesses can plan for 2018 and his own career risks.

BBC's Ben Thompson on quality journalism and planning for 2018

Inspiring Minds with Dave King

Design Director of Studio LR
dk

Inspiring Minds with Dave King

Braver digital strategies

celina

At this Under the Spotlight event we spoke to Damien Mooney and Celina Ma to get their thoughts on how marketers can build braver digital strategies.

Braver digital strategies

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