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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Interview with Ella Greenwood

Speaker at The Changemakers Conference Scotland 2025

Ella Greenwood headshot
Your work powerfully challenges how mental health is portrayed on screen. What role do you think storytelling plays in changing societal perceptions and driving genuine cultural change? 

Published on: 8 October 2025

Interview with Laura Bates, Activist and Author

Speaker at The Changemakers Conference Scotland 2025

laura bates headshot
AI is transforming how marketers reach and engage audiences. What are some of the hidden biases we risk reinforcing when using these tools? 

Published on: 8 October 2025

How Leading CMOs are Restructuring their Funnel Strategy

The Insights

By Rachel Letham

How Leading CMOs are Restructuring their Funnel Strategy
How leading marketers are rethinking funnel strategy, organisational alignment, and measurement to drive revenue in an increasingly complex landscape.

Published on: 8 October 2025

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Case studies

2018 winner, National Safety Council, brand activation - case study

2018 winner, National Safety Council

In 2016, the National Safety Council (NSC) had almost no awareness in the US.

Published on: 1 June 2018

2018 winner, TfL, partnering for good - case study

2018 winner, TfL

The issue of sexual harassment has exploded into the world’s consciousness in the light of the Harvey Weinstein allegations.

Published on: 1 June 2018

2018 winner, McDonald's, long term excellence - case study

2018 winner, McDonald's, long term

Beaks and feet in McNuggets.
Deformed cows in burgers.
Plastic eggs in the McMuffin.

Published on: 1 June 2018

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Podcasts

Gaming technology and the future of fashion advertising

As gaming becomes a bigger part of everyone's lives, high-end fashion brands have access to an even bigger audience that's looking to enhance their virtual... https://podcasts.marketingsociety.com/episode/gaming-technology-and-the-future-of-fashion-advertising 23:20 Mon, 17 Oct 2022 11:15:00 +0100

Moving marketing towards "business to human"

Kirstina Lagerstedt, Marketing Director Scandinavia at Wolters Kluwer Tax and Accounting, talks to us about the importance of considering the end consumer who... https://podcasts.marketingsociety.com/episode/moving-marketing-towards-business-to-human 19:57 Tue, 11 Oct 2022 21:49:00 +0100
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Videos

New York Braver Conference: NHL's Kimberly Davis

kim

New York Braver Conference: NHL's Kimberly Davis

Trendspotting with Carat

carat

Trendspotting with Carat

Sophia the robot discusses the future of AI with Marketing Society Hong Kong members

sophia

Hearing from speakers from Hanson Robotics and Brinc, and Sophia the robot, Marketing Society Hong Kong members Felicia Leung of the Hong Kong Golf and Tenni

Sophia the robot discusses the future of AI with Marketing Society Hong Kong members

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