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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Build to Endure: Sustainability is the New Business Imperative

Insights from The Changemakers Conference UAE 2025

The Marketing Society UAE Conference 2025
A review of the panel discussion at the Changemakers Conference UAE 2025 which included insights and advice from experts from marketing, infrastructure and finance.

Published on: 23 November 2025

The Changemakers Conference 2025 UAE

A review

By Shamia Abdul Aziz

The Marketing Society UAE Conference
Shamia Abdul Aziz reviews the 2025 UAE Changemakers Conference a day packed with fresh perspectives, bold ideas and deeply human stories.

Published on: 23 November 2025

Uncomfortable is where magic happens

The Changemakers Conference 2025 Singapore review

By Rob Gilby

The Marketing Society Singapore Conference
The Changemakers Conference 2025 Singapore wasn’t just another talkfest of buzzwords and back-patting, it was a high-energy, profoundly human and occasionally uncomfortable call to arms with each speaker confronted big issues head-on.

Published on: 23 November 2025

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Case studies

2018 winner, Beano, brand revitalisation - case study

2018 winner, Beano

This paper tells how a much-loved children’s comic transformed itself from a dormant heritage brand into a contemporary entertainment brand for a whole new...

Published on: 13 June 2018

2018 winner, KFC, Finance Director's Prize - case study

2018 winner, KFC

KFC’s Dirty Louisiana burger was an indulgent beast.

Published on: 12 June 2018

2018 commended, O2, brand extension - case study

2018 commended, O2

This is the story of how a proposition and communcation idea born of a simple, untapped insight

Published on: 5 June 2018

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Podcasts

The Whole Marketer Ep82 - Promotional Marketing with guest Andrew Rae

Episode #82. Today’s episode is a technical skill - Promotional Marketing. Promotional marketing is a powerful tool aimed to influence a purchasing transaction... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep82-promotional-marketing-with-guest-andrew-rae 35:46 Tue, 18 Oct 2022 07:00:00 +0100

Gaming technology and the future of fashion advertising

As gaming becomes a bigger part of everyone's lives, high-end fashion brands have access to an even bigger audience that's looking to enhance their virtual... https://podcasts.marketingsociety.com/episode/gaming-technology-and-the-future-of-fashion-advertising 23:20 Mon, 17 Oct 2022 11:15:00 +0100
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Videos

Inspiring Minds with Dave King

Design Director of Studio LR
dk

Inspiring Minds with Dave King

Braver digital strategies

celina

At this Under the Spotlight event we spoke to Damien Mooney and Celina Ma to get their thoughts on how marketers can build braver digital strategies.

Braver digital strategies

New York Braver Conference: NHL's Kimberly Davis

kim

New York Braver Conference: NHL's Kimberly Davis

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