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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

What is going on with Britain’s heartland

and why it should matter to every marketer

Source Pixabay Credit Peggy und Marco Lachmann-Anke
Going beyond vast data sets that show the challenges the UK faced to understand how people were really feeling.

Published on: 7 August 2024

One Thing Leads to Another: The Marketing Attention Rub

marketreach
As we navigate the ever-evolving landscape of consumer attention, understanding the "attention rub" could be the key to creating more effective, integrated marketing campaigns.

Published on: 7 August 2024

Brand Valuation

By David Haigh

David Haigh Fellow of The Marketing Society
Brand valuation is a powerful tool connecting marketing and finance, enabling marketers to quantify and leverage brand value for strategic advantage. Understanding and applying its principles is key for long-term growth and brand equity.

Published on: 6 August 2024

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Case studies

2016 winner: Pot Noodle, Revitalisation - case study

2016: Pot Noodle, Revitalisation

Pot Noodle’s association with 1990s ‘slacker’ culture had always made it the choice of the lazy and the indolent, but today’s 16-24 year-olds no longer...

Published on: 20 September 2016

2016 winner: Vitality, New Brand - case study

2016 winner: Vitality, New Brand

Energising insurance: How the launch of Vitality Health Insurance inadvertently ‘sparked a mad dash for dachshunds’.

Published on: 20 September 2016

2016 winner: John Lewis Insurance, Brand Extension - case study

2016 winner: John Lewis, Extension

In 2013, the strength of the John Lewis brand was at an all time high. There was appetite for more and untapped potential was spotted in John Lewis Insurance...

Published on: 22 August 2016

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Podcasts

The Whole Marketer Ep84 - Inclusive Marketing with guest Jerry Daykin

Episode #84. This topic is Inclusive Marketing and the impact that marketing to a diverse audience can have for your organisation and society as a whole. 

As...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep84-inclusive-marketing-with-guest-jerry-daykin 29:22 Tue, 08 Nov 2022 07:00:00 +0000

The Whole Marketer Ep83 - Purpose for organisations with guest Paul Skinner

Episode #83. ‘Purpose for organisations’ is the holistic skill for marketers explored in this episode. Purpose is the reason for a brand or organisation to... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep83-purpose-for-organisations-with-guest-paul-skinner 41:10 Tue, 01 Nov 2022 11:45:00 +0000

How Marketers Can Tell a True Story about Climate Change with Seth Godin

“How are we (marketers) going to tell a true story about climate and our impact on the climate, so that we can change the systems in our lives, so that we tread... https://podcasts.marketingsociety.com/episode/how-marketers-can-tell-a-true-story-about-climate-change-with-seth-godin 30:49 Thu, 27 Oct 2022 10:17:00 +0100
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Videos

Muharrem - Samsung - Turkey

Muharrem, Turkey

Samsung has a vision to create a world without barriers.

Muharrem - Samsung - Turkey

Amplify Highlights

am

Watch what our members had to say about this years' Amplify Marketing Festival.

Amplify Highlights

Too many people in their 20s make the same mistake when they take a new job

Millennial mistakes

Simon Sinek is the author of four bo

Too many people in their 20s make the same mistake when they take a new job

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