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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Managing Disagreement Within Your Team

By Patrick Barwise

Patrick Barwise Fellow of The Marketing Society
A top performing marketing team manages to combine a high level of substantive conflict (open discussion about the issues) with a low level of emotional, interpersonal conflict. As a team leader, here's how you can help achieve this.

Published on: 6 August 2024

Speaker Q&A with Laura Vipond, Chief Growth Officer at Ogilvy UK

Amplify 2024

Laura Vipond
We caught up with Chief Growth Officer at Ogilvy UK, Laura Vipond, as Ogilvy return as head sponsors of Amplify 2024.

Published on: 26 July 2024

Member Interview with Jessy Thomas

spurce and credit jessy
Member Interview with Jessy Thomas, Brand strategist, Mer.cury Creative

Published on: 26 July 2024

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Case studies

2016 highly commended: Absolut, Branded Content - case study

2016 commended: Absolut, Content

Absolut explored the intersection between digital and real worlds, creating a simple, addictive game. The more you play the more you discover.

Published on: 21 June 2016

2016 highly commended: Pot Noodle, Customer Insight - case study

2016 commended: Pot Noodle, Insight

Pot Noodle was becoming a cultural pariah and as a result, its sales and market share were dropping. Something radical had to be done.

Published on: 21 June 2016

2016 commended: Wyevale Garden Centres, Relationships - case study

2016 commended: Wyevale, Relationships

How does a gardening chain achieve success in an increasingly saturated marketplace?

Published on: 15 June 2016

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Podcasts

The Whole Marketer Ep82 - Promotional Marketing with guest Andrew Rae

Episode #82. Today’s episode is a technical skill - Promotional Marketing. Promotional marketing is a powerful tool aimed to influence a purchasing transaction... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep82-promotional-marketing-with-guest-andrew-rae 35:46 Tue, 18 Oct 2022 07:00:00 +0100

Gaming technology and the future of fashion advertising

As gaming becomes a bigger part of everyone's lives, high-end fashion brands have access to an even bigger audience that's looking to enhance their virtual... https://podcasts.marketingsociety.com/episode/gaming-technology-and-the-future-of-fashion-advertising 23:20 Mon, 17 Oct 2022 11:15:00 +0100
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Videos

Pride Year Round: The Benefits of LGBT

Pride: Benefits of LGBT

Every June, YouTube sees an uptick in LGBT content and interest—and an uptick in LGBT brand messaging, too.

Pride Year Round: The Benefits of LGBT

Unconscious Bias: Tackling Gender Diversity In Marketing

Tackling Gender Diversity

This Campaign editorial video feature, provides insights from several leaders in the marketing industry, about not only the importance of gender diversity (i

Unconscious Bias: Tackling Gender Diversity In Marketing

Nicaraguans experience a lucky day with Loto

A lucky day with Loto

These days, the most successful marketing campaigns are not always ones with big budgets behind them.

Nicaraguans experience a lucky day with Loto

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