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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The power of entrepreneurial thinking for brands: Small Details

By Ruth Fittock

The power of entrepreneurial thinking
From their iconic squirrel branding to their obsessive attention to product quality, Pip & Nut demonstrated how sweating the small stuff can lead to big success.

Published on: 26 July 2024

Good for business?

Marketing fronts up to an uncertain future

By Michael Bayler

The Marketing Society Uncomfortable Converstion
A review of our latest Uncomfortable Conversation event and a delve further into the topic: Is an uncertain future good for business?

Published on: 24 July 2024

Provocations about AI and Brand Building

By Matt Boffey

Design Bridge for The Marketing Society
As more brands adopt AI they will need to identify the best ways to track and monitor its effectiveness,​​​​​​​ while marketers must navigate the personalisation paradox

Published on: 23 July 2024

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Case studies

2016 winner: Direct Line, Customer Insight - case study

2016 winner: Direct Line, Customer

In 2013, Direct Line Group was a company in dire straits. The‘come direct’ approach had lost its pulling power...

Published on: 15 June 2016

2016 highly commended: Trelleborg, Long Term Marketing Excellence - case study

2016 commended: Trelleborg, Long Term

What do you get if you combine a marine engineering company with a cutting-edge digital marketing strategy? The reaction Richard Hepworth got from his...

Published on: 15 June 2016

2016 winner - The Electoral Commission, Marketing Comms - case study

2016 winner: The Electoral Commission, Marcomms

In the build up to the 2015 general election, the Commission’s data indicated that 7.5 million British citizens were not correctly registered to vote.

Published on: 15 June 2016

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Podcasts

Moving marketing towards "business to human"

Kirstina Lagerstedt, Marketing Director Scandinavia at Wolters Kluwer Tax and Accounting, talks to us about the importance of considering the end consumer who... https://podcasts.marketingsociety.com/episode/moving-marketing-towards-business-to-human 19:57 Tue, 11 Oct 2022 21:49:00 +0100

Creativity for breakthrough growth with Lynne Deason & Richard McLeod

The power of brand communications and creativity to drive breakthrough growth. Host, Annabel Venner is joined by Lynne Deason and Richard McLeod from Kantar to... https://podcasts.marketingsociety.com/episode/creativity-for-breakthrough-growth-with-lynne-deason-richard-mcleod 31:15 Mon, 10 Oct 2022 09:00:00 +0100

How to overcome tech complexity in modern marketing

Mars' Global Digital Marketing Lead, Mohit Arora, tells us how brands can deal with the ever increasing number of tech options and platforms when developing... https://podcasts.marketingsociety.com/episode/how-to-overcome-tech-complexity-in-modern-marketing 29:47 Tue, 04 Oct 2022 15:50:00 +0100
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Videos

The Future Map: A conversation with futurist Richard Watson

The Future Map

What if you could see the future of your business for the next 33 years on a single page?

The Future Map: A conversation with futurist Richard Watson

How to: tackle challenging conversations in the workplace

Tackling challenging conversations

Our brave series is back to tackle another taboo, challenging conversations in the workplace.

How to: tackle challenging conversations in the workplace

Power Hour Hong Kong

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Highlights and interviews from our Power Hour in Hong Kong as we brought together an inspirational group of leaders to discuss R3's recent book launch - The

Power Hour Hong Kong

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