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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Andrew Garrihy

source and credit - andrew
Member Interview with Andrew Garrihy, CEO & Founder of The CMO Coach

Published on: 23 July 2024

Member Interview with Gus Wick

source and credit - Gus
Member Interview with Gus Wick, Business Director ASEAN

Published on: 18 July 2024

Beyond bias - tapping AI’s potential for accelerating Asian marketing

By Gus Wick

Mahlab given permission to use
While Generative AI’s potential in Asia remains bright, current approaches to data means marketers in Asia must continue to develop their own approaches to using AI

Published on: 18 July 2024

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Case studies

2016 winner: M&S, Building Marketing Capabilities - case study

2016 winner: M&S, Capabilities

At the start of 2013, the M&S Food Marketing Team found themselves faced with a plethora of external and internal challenges...

Published on: 15 June 2016

2016 winner: P&G, Global Marketing - case study

2016 winner: P&G, Global

Who would want to be associated with periods?
 
A great idea proved that you can make a feminine hygiene brand more popular. But it surely was no easy...

Published on: 15 June 2016

2016 highly commended: O2, Employee Engagement - case study

2016 commended: O2, Engagement

In Q3 2013 O2 launched our 4G network, 12 months behind the market leading network EE.

Published on: 15 June 2016

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Podcasts

The Whole Marketer Ep80 - Marketing competencies with guest Raj Kumar

Episode #80. Marketing competencies is the topic featured in this episode; a topic we’ve covered previously but we believe it’s important to hear different... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep80-marketing-competencies-with-guest-raj-kumar 33:42 Tue, 04 Oct 2022 07:00:00 +0100

Innovating for Breakthrough Growth with Nicki Morley & Becky Ingram

To drive growth, brands need to be meaningful and different - innovation is at the heart of this. In this episode, Kantar's Nicki Morley, Head of Behavioural... https://podcasts.marketingsociety.com/episode/innovating-for-breakthrough-growth-with-nicki-morley-becky-ingram 20:53 Tue, 04 Oct 2022 00:00:00 +0100
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Videos

'Baby strollers test ride' - Contours - USA

hyj

The problem with shopping for strollers is that babies cannot talk and tell you what they like.

'Baby strollers test ride' - Contours - USA

"The White Truth" - Ferrero - United Arab Emirates

"The White Truth"

An innocent looking microsite created by Raffaello, a white praline brand, was created to provide a secret social media platform for Arab women.

"The White Truth" - Ferrero - United Arab Emirates

'Speaking Exchange' - CNA English Schools, Brazil

Speaking Exchange

CNA have 580 language centres across Brazil and were looking to improve the learning experience...

'Speaking Exchange' - CNA English Schools, Brazil

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